Sports and Entertainment Marketing

FRANKLIN TOWNSHIPPUBLIC SCHOOLS

SOMERSET (SOMERSET COUNTY), NEW JERSEY

Course Syllabus – Sports & Entertainment Marketing

Teacher: Ms. Bah

Email:

COURSE GUIDE

  1. PROGRAM:Sports & Entertainment Marketing
  1. GRADE LEVELS:9, 10, 11, 12
  1. TOTAL INSTRUCTIONAL TIME:One Semester
  1. CREDITS:2.5
  1. PREREQUISITES:None
  1. COURSE OBJECTIVES:

Students will be expected to:

Identify reasons a sports or entertainment property would utilize marketing.

Distinguish between types of sports and entertainment events.

Identify the roles and components of sponsorships.

Identify and design components of an event.

Identify the roles and types of promotions.

  1. COURSE DESCRIPTION

This half a year course offers students a view of the exciting world of Sports and Entertainment Marketing. The need and value of cooperative marketing efforts among all aspects of recreational service industries will increase during the 21st century, and successful careers in these related industries begin and end with understanding the marketplace. Students will cover most of the marketing techniques as applied precisely to the areas of sports and entertainment, so as to provide the skills and insight needed for these rapidly growing industries

Students will also develop an understanding of the billions of dollars spent each year towards sports and entertainment and they will develop a marketing plan of their own dealing with sports and entertainment. This class will provide critical information for those interested in sports, entertainment and marketing fields, as well as for any business major.

  1. TOPICS:
  1. Sport & Entertainment Marketing Concepts
  2. Endorsements
  3. College Sports
  4. Promotions/Advertising
  5. Title IX (first comprehensive federal law to prohibit sex discrimination against students and employees of educational institutions)
  6. Careers in Sport & Entertainment Marketing
  7. TV/Entertainment
  8. Expansion Team

Additional projects may be added throughout the semester as determined by the teacher.

  1. COURSE CONTENT:
  • Chapters, activities, tests, quizzes and projects are sometimes utilized in the Sports & Entertainment Website/handouts (provided by the teacher) and workbook.
  • Interactive Simulation Games
  • Teacher designed handouts/ projects/ Internet assignments/additional current reading materials/ educational videos.

Supplementary materials are included for additional projects.

  1. STUDENT EVALUATION TECHNIQUES AND REQUIREMENTS
  1. Requirements include tests, classwork, homework assignments, quizzes, and special projects assigned by teacher.
  2. Classroom participation is required and part of the evaluation.
  3. Case Studies based on actual court cases at the end of each chapter are assigned so that students have the opportunity to apply their knowledge to real life situations.
  4. A minimum level of reading skill is expected for a law class given the nature of the material.
  5. A final examination is required for the course.
  6. All work must be done neatly and in a timely manner.
  7. Marks will be determined by district grading system.
  8. A reasonable amount of flexibility is inherent in these guidelines, particularly in the evaluation of class work and participation. This is relative to the individual student’ learning style and the equality of participation based on the teachers’ assessment of individual students as opposed to the group or class.
  1. COURSE POLICIES:
  1. Attendance: Attendance is crucial. This is a half-year course. 8 or more absences can result in students receiving no credit! It is the students’ responsibility to speak with the instructor about any missed assignments. Make up work is not to be done during class time. If an assignment is due on the date you are absent, it is due the DAY YOU RETURN. You do not get additional time to complete assignments assigned before your absence. Make-up tests and quizzes will be made up during r after school hours. No make-up work is accepted for a grade after 5 school days of your return to school.
  1. Classroom Activities: Students are responsible for all course content and activities covered in class. Absences do not exclude students from the responsibility of required course content. If students are assigned a textbook, it must be brought to class daily along with a pencil, pen, paper, and notebook. Students are scheduled into the library individually, in small groups, or as a class for work on special assignment or for instruction and reinforcement in study and library skills with the teacher and or librarian.
  1. Internet Policy: If equipment is furnished, students are responsible for its proper care and utilization. Any equipment not working properly should be reported to the instructor immediately. Students may not use the Internet unless it is project or class related. Students using the Internet for personal use will receive a verbal warning, 2nd offense could result in loss of privileges
  1. Working Area: Working areas should be free of discarded papers or any other unnecessary objects. The student is responsible to maintaining and leaving the work area neat and clean.
  1. Safety: the student must conform to all standard safety practices as per district policy.
  1. Expectations for Student Behavior: All students are expected to fulfill the behavioral expectations of the school community, and to:
  • Prepare them mentally and physically for the process of learning.
  • Demonstrate respect for people and property.
  • Take responsibility for their behavior and learning.
  • Use time and other resources responsibly.
  • Share responsibilities when working as members of a group.
  • Meet the unique requirements of each course.
  • Monitor their progress towards objectives.
  • Communicate with parents and school personnel about school related matters.
  • Be courteous and respectful to everyone. Put downs or disruptive behavior will not be tolerated.
  • 1st warning teacher detention
  • 2nd and further is a referral
  • No food or drinks will be allowed in the class. Water is allowed but will remain at the students’ desk during computer time.
  • There will be NO interruptions when the instructor is lecturing or students are presenting. No one will get out of their assigned seat to: throw away trash, etc. Be courteous!
  • ALL FHS RULES AND GUIDELINES WILL BE ENFORCED.
  • ANY PLAGIARISM (i.e. CUT AND PASTE) OR COPYING OFF A STUDENT WILL RESULT IN A 0 and a referral will be written for an honor code violation.

F.Writing Materials –

  • Pens and pencils, highlighter and thin line dry erase marker
  • Notebook for class notes. These are useful for exams and quizzes!!
  • Folder. You will be receiving handouts/worksheets from me so you need to be organized.
  • Google Drive Account. This is a must have!!!
  1. REQUIRED TEXTBOOK/MATERIALS
  • I only have classroom set
  • If you need a book you can check one out
  1. CONSEQUENCES FOR VIOLATING A CLASS POLICY
  • Teacher detention and call or email home
  • Referral to Administration
  1. GRADES
  • Tests 30%
  • Quizzes 20%
  • Projects 25%
  • Classwork 15%
  • Do Now’s 10%- collected during each marking period

Academic Honesty: HONESTY, INTEGRITY, & SELF-RESPECT
The goal is Integrity. Each student should perform the work assigned to the best of their knowledge. Students must conduct themselves according to the FHS. Students must not use dishonest methods to fulfill their school responsibilities.

  • I have read the Syllabus and understand what is expected to succeed in this class.

Student Name (Printed)Class Period

Parent or Guardian Email Student Email

Student Signature Date

Parent or Guardian Signature Date

The teacher reserves the right to alter this syllabus at any time during the course.

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Marketing I

Grades 9 -12