SAMANTHA PRO
1000 Maple Avenue, Fairfax,

EDUCATION

B.A. in Communication, George Mason University, Fairfax, VA, Expected May 2016
Concentration in Public Relations; Minor in Business GPA 3.58
Relevant Coursework: Principles of PR, PR for Non-Profits, and Marketing in a Global Economy

PROJECTS

Principles of Public Relations branding project, January 2014: Worked with Mason Cable Network to develop a strategic brand message and create digital materials including a digital brochure,a radio PSA, and a news feature story.

Principles of Public Relationscampaign project, March 2014:Created and executed a successful campaign to raise funds and participation in the St. Jude annual charity walk, generating 35 walkers, $850 and day-long exposure on a major area radio station and web site.

RELATED EXPERIENCE

Public Relations Intern, Sage Communications, Fairfax, VAJanuary 2015-Present

  • Developed and managed The Starbuck’s Festival social media campaign, initiating a 32% increase in web page viewers, a 25% increase in Facebook shares, and a 50% increase in Twitter retweets
  • Write and distribute press releases on an as-needed basis
  • Organize monthly events for business professionals accommodating over 50 participants at each event

Marketing Intern, Entertainment Industries Council, Reston, VAMay 2014-August 2014

  • Researched, developed, and published content for client mailing and company’s web-site
  • Performed client SWAT analysis to determine strengths and weeknesses
  • Aided in analysis of client marketing and advertising strategy; created new promotion plan

ADDITIONAL EXPERIENCE

Peer Advisor, GMU Transition Research CenterAugust 2015-Present

  • Support new students with schedule planning and preparation for faculty advisor meetings during New Student Orientation
  • Prepare and facilitate workshops focusing on time management, public speaking, studying and exam preparation strategies.

ACTIVITIES

Fundraising Chair, GMU Chapter American Marketing Association August 2014-Present

Member, GMU Chapter Public Relations Student Society of America August 2013-Present

SKILLS

  • Highly skilled in marketing research
  • Excellent event management and interpersonal communication skills
  • Proficient in social media platforms: Facebook, Twitter, Instagram, Pinterest
  • Proficient in Microsoft Office Suite, Adobe Photoshop, and Adobe Final Cut Pro