Dr Keith Perks
KJ Perks
Assistant Head of School
Keith Perks is the Assistant Head of Brighton Business School and a lecturer on our marketing courses. He has extensive business and marketing experience with large and small to medium sized businesses. For example he was Business and Planning Manager with the Cummins Engine Group at their European Headquarters and European Marketing Director for a small technology company. Besides this experience he is also an active researcher in the fields of international marketing and international entrepreneurship with a PhD in international marketing from LoughboroughUniversity.
He has published in international journals and regularly presents papers at international conferences such as the European Marketing Academy Conference, the Strategic Management Society Conference and the Academy of Management Conference. In 2008 he was the Chair of the European Marketing Academy Conference which was hosted by the University of Brighton.
Research Publications
Number of items: 35.
Perks, Keith and Farache, Francisca (2010) CSR Advertisements: A Legitimacy Tool? Corporate Communications: An International Journal, 15 (3). pp. 235-248. ISSN 1356-3289
Shukla, Paurav and Perks, Keith (2009) Antecedents and consequences of organizational efforts on customer engagement in C2C online auction commerce environment In: BritishAcademy of Management Conference 2009, 15-17 Sep 2009, Brighton, UK.
Shukla, Paurav, Ruggeri, Stefania, Perks, Keith, Ioannou, Marinos and Upchurch, Valeria (2009) Consumer choice process for impulsive experiential goods: The case of DVD rental market In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.
Shukla, Paurav, Perks, Keith, Banerjee, Madhumita and Adidam, Phani Tej (2009) Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences In: Academy of Marketing Annual Conference:Putting Marketing in its place, 7-9 July 2009, Leeds, UK.
Perks, Keith (2009) Influence on International Market Entry Method Decisions by European Entrepreneurs International Journal of Entrepreneurship, 13 (Special Issue). pp. 1-19. ISSN 1939-4675
Shukla, P., Perks, K. and Achakobe, N. (2008) A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market In: Academy of Marketing Annual Conference, 07 - 10 Jul 2008, Aberdeen, UK. (Unpublished)
Perks, Keith and Hughes, Mathew (2008) Entrepreneurial decision-making in internationalization: Propositions from mid-size firms International Business Review, 17 (3). pp. 310-330.
Shukla, Paurav and Perks, Keith (2008) An exploratory study conceptualizing marketing thought in medium sized entrepreneurial firms in France, Germany and Italy International journal of entrepreneurship and small business (IJESB), 6 (2). pp. 192-211.
Farache, Francisca and Perks, Keith (2008) Cause Related Marketing: Consumers' Perceptions and Benefits for Profit and Non-profit Organisations Brazilian Administration Review, 5 (3). pp. 210-224. ISSN 1807-7692
Perks, Keith and Hogan, Steve (2007) Market entry mode decisions of entrepreneurs in mid-size firms In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3 - 5 Dec 2007, Dunedin, New Zealand. (Unpublished)
Hogan, Stephen and Perks, Keith (2007) Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility In: The Australian and New Zealand Marketing Academy Conference, 03 - 05 Dec 2007, Dunedin, New Zealand.
Farache, Francisca, Perks, Keith and Berry, Aidan (2007) Corporate Social Responsibility Communication: How corporations in the oil industry publicise their actions in the UK and Brazil International Journal of Business Research, 7 (2). pp. 25-34. ISSN 1555-1296
Perks, Keith and Shukla, Paurav (2006) Entrepreneurs conceptualization of marketing: multiple case study evidence from three European countries In: Academy of International Business and Economics 2006 conference, 15 - 18 Oct 2006, Las Vegas, USA. (Unpublished)
Perks, Keith (2006) Influences on international market entry method decisions by European entrepreneurs In: Entrepreneurship Global Conference 2006, 17 - 18 Oct 2006, Selangor, Malaysia. (Unpublished)
Shukla, Paurav and Perks, Keith (2006) Marketing perceptions and conceptualizations of entrepreneurs in european mid-size firms: case evidence In: SME-Entrepreneurship Global Conference 2006, 17 - 18 Oct 2006, Selangor, Malaysia. (Unpublished)
Perks, Keith, Bouncken, R. and Imcharoen, A. (2006) Entrepreneurial intentions: A comparision based on cultural values between British and German students In: European Association for Comparative Economics Studies (EACES) 9th Bi-Annual Conference, 07 - 09 Sep 2006, Brighton, UK. (Unpublished)
Perks, Keith and Hughes, Mathew (2006) International entrepreneurship and internationalization decisions: Theory, propositions, and case evidence In: 2006 Academy of Management Annual Meeting, 11 - 16 Aug 2006, Atlanta, USA. (Unpublished)
Perks, Keith (2006) Influences on strategic management styles among fast growth medium-sized firms in France and Germany Strategic Change, 15 (3). pp. 153-164. ISSN 1086-1718
Perks, Keith and Hughes, Mathew (2006) International Marketing Decision-Making of Entrepreneurs: Preliminary Findings from British and German Medium-Sized Firms In: The 35th EMAC Conference, 23 - 26 May 2006, Athens, Greece. (Unpublished)
Perks, Keith and Shukla, Paurav (2006) Entrepreneurs conceptualization of marketing: Multiple case study evidence from three European countries Journal of International Business and Economics, 6 (1). pp. 196-206. ISSN 1544-8037
Perks, Keith and Bouncken, R. (2005) Cultural diversity in entrepreneurial teams In: Conference of the Society of Management and Social Cybernetics: Cross Cultural Collaboration, 06 - 07 Oct 2005, Germany. (Unpublished)
Perks, Keith and Bouncken, R. (2005) Cultural diversity in entrepreneurial teams: findings of new ventures in Germany and the UK In: AIBE 2005, 16 - 19 Oct 2005, Las Vegas, USA. (Unpublished)
Perks, Keith (2005) The internationalization strategies of fast growth medium sized firms in France, UK, Germany and italy: An empirical development of a theoretical framework In: the third workshop on International Strategy & Cross Cultural Management, 29 - 30 Sep 2005, Vienna, Austria. (Unpublished)
Perks, Keith and Bouncken, R. (2005) Cultural diversity in entrepreneurial teams. Findings of new ventures in Germany and the UK In: the Symposium on Personality at Work, 20 - 22 May 2005, Lueneberg, Germany. (Unpublished)
Perks, Keith (2005) Theory and internationalization - a contingency framework In: 34th EMAC Annual Conference 2005, 18 - 21 May 2005, Milan, Italy. (Unpublished)
Bouncken, Ricarda and Perks, Keith (2005) Cultural diversity in entrepreneurial teams: Findings of new ventures in Germany and the UK International Journal of Business Research, 3 (1). pp. 55-75. ISSN 1554-5466
Shukla, Paurav, Runar, Wangen and Perks, Keith (2005) A conceptual model for measuring pre and post consumer movie choice process In: the Academy of Marketing International Conference, Dublin, Ireland. (Unpublished)
Perks, Keith and Bouncken, R. (2004) Variety in strategic management, perceptions of strategy: a study of entrepreneurship in medium-sized firms In: The 24th International Strategic Management Society Conference, 31 Oct - 03 Nov 2004, Puerto Rico. (Unpublished)
Bouncken, R. and Perks, Keith (2004) Similarity biases in innovation networks: initial conditions and evolution In: the Academy of Management Conference 2004, 06 - 11 Aug 2004, New Orleans, USA. (Unpublished)
Conway, Clifford and Perks, Keith (2003) Sustaining an entrepreneurial management style: a dilemma for fast growth firms? In: Symposium on the Entrepreneurship-Marketing-Innovation Interface, 08 - 10 Sep 2003, Karlsruhe, Germany. (Unpublished)
Conway, Clifford and Perks, Keith (2003) Web site effectiveness: some evidence from small service B2B firms In: 33rd. EISB Conference, 10 - 12 September 2003, Milan, Italy. (Unpublished)
Perks, Keith and Bell, P. (2003) The management and strategic dilemmas in middle-sized firms In: EuropeanAcademy of Management 3rd. Annual Conference, 03 - 05 Apr 2003, Milan, Italy. (Unpublished)
Conway, Clifford and Perks, Keith (2003) Small-micro firm learning through networking: technology service firms In: the 9th Annual Academy of Marketing Symposium. (Unpublished)
Perks, Keith and Bell, Peter (2002) The management dilemmas in middle-sized firms: A case history of a German I.T. company In: The Missing-Middle Conference, 14 - 16 July 2002, Durham, UK. (Unpublished)
Tavakoli, Iraj and Perks, Keith (2001) The development of a strategic control system for the management of strategic change Strategic Change, 10 (5). pp. 297-305. ISSN 1086-1718