Paris, 1 March 2011
CITROËNAT THE GENEVA MOTOR SHOW
DARING,CREATIVITY AND TECHNOLOGY
At the 81stInternational Motor Show in Geneva, CITROËNwill display a product rangethat embodies the brand’s core values of creativity, technology and daring.
THE CITROËN DS4: ACT II OF THE DS LINE
After theCITROËNDS3, the DS4 is further proof of “Créative Technologie”. The newcomer fully honours the DS philosophy, with bold stances on style, sensations, architecture and refinement. The DS4, voted most beautiful car of the year by 60,000 Internet users from 62 countries, is a high four-door coupé combining vitality and versatility and offering an unparalleled driving experience. At the GenevaMotor Show, theCITROËN DS4 will be displayed alongside a new concept car, theDS4 Purple, an object of desire and distinction that subtly reworks finishes from the jeweller’s craft.
INNOVATIONSFOR WELL-BEING WITH THE MICRO-HYBRID e-HDi AND HYDRACTIVE SUSPENSION
Innovation is on show in the form of e-HDi micro-hybrid technology, fittedon a number of models in the range, including the Berlingo, making its debut with this technology. The Hydractive suspension system, a CITROËN world exclusiveavailable on the C5 and C6, is a unique combination of energy and comfort, providing maximumwell-being for the occupants while adapting to road constraints for optimum safety.CITROËN is also confirming its strong performance on CO2 emissions, with an average reduction of 5.3g/km in 2010, for an average 132.3 g/km.
SURPRISING SOLUTIONS FOR MOBILITY WITH TWO ELECTRIC MODELS ANDCITROËNMULTICITY
At the end of 2010, CITROËNreleased two fully electric models – theCITROËNC-ZERO and theBerlingo Firstmanufactured jointly with Venturi Automobiles®. Citroënis also a facilitator of mobility with an unprecedented service: CITROËN MULTICITY, a new development in car hire and travel planning, enabling people to choose and reserve the most suitable transport mode for their needs.
MORE MOTOR SPORTS ADVENTURE WITH THECITROËNDS3 WRC
CITROËNis continuing its involvement in motor sports with the newCITROËNDS3 WRC. Racing in the 2011 World Rally Championship, the new model complies with this year’s new regulations.CITROËN aims to win a seventh Manufacturer’s World Championship title.
DARING AND CREATIVITY WITH THECITROËNMETROPOLIS, C3 RED BLOCK AND C6 NOIR ET BLANC CONCEPT CARS
Developed byCITROËN’S design office in Shanghai, the METROPOLISconcept car, exhibited at Expo 2012and seen by 10 million visitors,is now making its European debut. A true work of art, the concept car embodies CITROËN’S commitment to developing innovative prestige vehicles for Europe and China, a country that is now CITROËN’S second-biggest market by volume.
Throughunusual and expressive colours and materials, CITROËNis reinventing codes and dazzling audiences with the C3 Red Block and the C6 Noir et Blanc.
CITROËN DS4:ACT II OF THE DS LINE
Thesecond opus in the DS line, theCITROËN DS4fully honours the philosophy of the DS line, which brings motoristsbold choices in terms of style, sensations, architecture and refinement.
From the first glance, the DS4 reveals the special features that make it unique, with a raised body dominating the road and a panoramic windscreen for a wider view of the world. The CITROËN DS4 expresses its exclusive nature through the staging of chevrons on the radiator grille, the DS logo on the hood and light guides visible day and night. Its refinedand powerful profile features chrome detailing surrounding dark-tintedside windows, muscular wheel housingsthat highlight the large wheels – up to 19 inches– and a tautly styled roof culminating in a contoured rear spoilerfor an extra dose of vitality. Like the exterior styling, the interior conveys strength, energy and refinement. Arm-chair-style front seats in a “watchband” designand full-grain leather, a contoured dash with exceptional tactile quality, and a panoramic windscreen extending back into a dark roof all reflect theCITROËNDS4’s strong personality.
With road handling to match its style, the new shape of this raisedfour-door coupé promises unique roadholdingand makes travelling and movement irresistible.
The DS4 was voted most beautiful car of the year by more than 60,000 Internet uses from 62 counties. The prize was awarded at the ceremony of the 26thInternational Automobile Festival in Paris on 27 January.
Some 500 privileged buyers in France, Germany and Switzerland will be able to pre-order their vehicles online and will be the first to drive a DS4.
The CITROËNDS4 is also being exhibited in a special version, the DS4 Purple. An object of desire and distinction, the conceptsubtly reworksfinishes from jewellery, classicin luxury craftbut rarely applied to cars, for a different kind of elegance for the most discerning aesthetes. Sporting matte plum body paint, theDS4 Purple is enhanced with champagne-coloured chrome, brushed and unbrushed, and various special finishes in the same tones on the headlamps, wheels and badges.
INNOVATION WITH e-HDi MICRO-HYBRID TECHNOLOGYAND HYDRACTIVE SUSPENSION
Innovation and creativity are designed to enhance the well-being of users of CITROËNvehicles. The Marque’s strategy is based on three priorities, withe-HDi micro-hybrid technology currently in deployment, Hydractive suspension on the two executive sedans, the C5 and C6, and work on vehicle engines and environment to cut CO2 emissions.
e-HDi MICRO-HYBRID TECHNOLOGY
Available on a number of models in the range – theC3, DS3, C4, C4 Picasso and C5 –e-HDi micro-hybrid technology is set to be extended to further CITROËN vehicles. Geneva is an opportunity for CITROËN to show theCITROËNBerlingo e-HDi, which will be launched in 2011, for the first time.
TheCITROËNe-HDi models offer lower fuel consumption and carbon emissions.The average reduction is 5 grams per 100 km.In the city, the technology cuts fuel consumption and CO2emissions by up to 15%.
e-HDi micro-hybrid technology consists of the next generationStop&Startsystem, which puts the engine in standbyin situations where it does not need to be running. With thereversible alternator, start-up is fast andeasy,with no vibrations ornoise from a fan belt. Coupled with a booster for the on-board electrical system, called e-booster, it:
- delivers extra energy for easier starting in temperatures as low as -5°C,
- boosts the on-board electrical systemto maintain enough energy tokeep the headlamps, windscreen wipers and radio running normally,
- optimises battery charge andthe supercapacitors,by recovering energy during deceleration, with a slight increase of the engine brake.
HYDRACTIVESUSPENSION
A unique combination of dynamism and comfort, theC5 and C6 are available with Hydractive suspension, a technology exclusive to CITROËN in the automotive segment.
The Hydractive III + suspension on the C5 has two springing and damping settingsto manage suspension in real time for optimum adjustment to the requirements of the road and the driver. The C6 also has continuously adjusted electronically controlled springing and damping, taking the already exceptional comfort of the C5 to an extra level. On both models, real-timecontrol is provided by numerous sensors that detect the requirements of the driver and the road conditions, ensuring safety and road-holdingas well as occupant comfort.
A sports mode is also available. The driver can activate acontrol on the central panel for more dynamic road behaviour, with the emphasis on roadholding rather than ride comfort.
Management of the suspension is combined with real-time control of vehicle attitude. Ground clearance is kept constantregardless of the vehicle’s load, with automatic lowering of the ground clearance at high speeds to boost aerodynamics andreducefuel consumption and CO2 emissions. The ground clearance can also be increased to clear obstacles at low speeds.
The C5 Tourer versions have a push button in the boot to temporarily raise or lower the loading sill for easier loading.
The electronically controlled attitude makes maximum use of the axles to ensure optimum safety.
CITROËN LEADS THE MARKET OF VEHICLES EMITTING LESS THAN 111 G/KM OF CO2
Lastly, CITROËN is confirming its strong performance on CO2 emissions, with an average 5.3 g/km reduction in 2010, for a 132.3 g/km average in Europe 15 countries. The Marque leads the way in sales of vehicles emitting less than 111 g/km of CO2, with a 15.2% share of the market.
SURPRISING SOLUTIONS FOR MOBILITY WITH TWO ELECTRIC MODELS AND
CITROËNMULTICITY
FULL-ELECTRIC TECHNOLOGY
The full-electrictechnology developed byCITROËNis one of the solutions used to reduce fuel consumption andemissions of pollutantsand greenhouse gases.
With the C-ZERO, CITROËNis enhancing its A segment range with a 100% electric solution: zero fuel, zero pollutant emissions, zero CO2 emissionswhile driving and zero noise pollution. The model is the very expression of the Créative Technologie that inspired its development. TheCITROËNC-ZERO was designed for urban and suburban mobility, with its compact body, surprising performance and enoughrangefor everyday trips. It is also silent, allowing youtoforget city noise.
With advanced technology, including a lithium-ion battery, the CITROËNCZERO also benefits from the experience of CITROËN, which has already sold more than 5,500 electric vehicles. With the Berlingo First Electric, also in the catalogue, CITROËNhas the know-how to become a leading actor in a market that is set to grow in the coming years.
CITROËNhas already registered 1,800 electric vehicle orders, including 1,300 C-ZERO, and the first deliveries ofthe two models were made in late 2010.
AN UNPARALLELED RANGE OF SERVICES WITH CITROËNMULTICITY
The new mobility service, CITROËNMULTICITYis open to all users without a contract. The new services makes CITROËN a travel facilitator.
What is CITROËNMULTICITY?
- ACITROËNCar Call service. Available across France, this car-hire service can be used to rent a vehicle for as little as an hour and up to several days. Inthe largest French cities, the car can be delivered in less than 3 hours to the place of your choice.
- The ‘CITROËNMULTICITY’journey-planning website. Factoring in all modes of transport, the itinerary calculator proposes customised responses. Users can also bookairline tickets, hire cars and reserve hotel accommodation online. This innovative service saves time and facilitates travel of all kinds. The website will offer users customised areas with dedicated products and services to better use of their cars, such as downloadable maps for onboard navigation systems, service contracts, etc.
MORE SPORTS ADVENTUREWITH THECITROËN DS3 WRC
CITROËN RACING is embarking on a new chapter in its history by entering the DS3 WRC in the 2011 World Rally Championship, with the aim of winning a seventh Manufacturer’s World Championship title. TheCitroën Total World Rally Team is entering two teams: Sébastien Loeb/Daniel Elena and Sébastien Ogier/Julien Ingrassia. Three other DS3swill be entrusted to private drivers.
A concentrate of Créative Technologie, the CITROËNDS3 WRC complies with the new regulations. It is more compact than the C4 WRC and powered by a 1.6-litre direct-injection turbo engine. Coupled withall-wheel-drive transmission, the gearbox is manual and thepower distribution between the front and rear axles is constant.
DARING ANDCREATIVITY WITH THE CITROËNMETROPOLIS, C3 RED BLOCK AND C6 NOIR ET BLANC CONCEPT CARS
CITROËNMETROPOLIS: ULTIMATE LUXURY
TheMETROPOLIS is another landmarkCITROËN. A sleekly designed limousine with harmonious lines, itembodies CITROËN’S desire to offer innovative prestige cars in Europe and China alike. Tomeet the expectations of the fast-growing Chinese market, the concept car was entirely developed by CITROËN’S international design team, based in Shanghaisince 2008.
METROPOLIS resituates the codes of luxury and attraction in CITROËN’S world of Créative Technologie.With its imposing stature (5.3 m long, 2 m wide and 1.4 m high),Metropolisexpresses a vision of creative, sophisticated luxury, the reflection of the ambition and size of the country it was designed for.
Exhibited at Expo 2010 Shanghai, CITROËN METROPOLIS was seen by more than 10 million people in the French Pavilion, which was the most visited pavilion of the international event.
CITROËN C3 RED BLOCK: A REBELLIOUS TAKE ON THE TOP-SELLING MODEL IN THE RANGE
CITROËNis out to surprise with the C3 Red Block, a muscular version of the C3, with an assertive, extroverted personality.
Presented in matte Thorium (grey) livery, the Red Blocksits15mm lower than the regular model and boasts 17-inch glossy black diamond-effectwheels.On the outside, the weatherstrips, the lower seal on the rear flapand thewheel nut coversare highlighted in a completely new pearlescent red. A gloss black finish has been applied to the bumper strips and air intake surround at the front, the headlamp recesses, the mirror housings and thedecorative sealof the Zenith windscreento underscore the contrasts. Inside, the pearlescent red colour is echoed on the seats. TheC3 Red Block also overturns conventionswith a dashboard featuring a contoured 3D fascia bandillustrating a Bulldog.
CITROËNC6 NOIR ET BLANC: COLOURS AND MATERIALS FOR EXECUTIVE POSITIONING
Geneva is an opportunity for CITROËN to display its flagship vehicle in a dynamic, modern livery developed by the colours and materials unit at the Style Centre.
Featuring a satin pearlescent white body and a lightly embossed, two-tone black lacquerroof,the CITROËNC6 Noir et Blancalso has 18-inch diamond-effect wheels, glossy chrome window rimsand gloss blackfittings, such as fortherearview mirror housings.
The interior of theC6 Noir et Blancis upholstered in black club leatheron the seats andon thedoor panel insets, offset by white club leather on the“horse shoe” and pearlescent white lacquer trims.The woodwork is covered in a microfiber fabric with a soft “peachskin” feel.
The CITROËN brand
A dynamic and creative brand, CITROËN launched the DS3 in 2010, the first model in the distinctive DS line, which is being extended this year with the DS4 and DS5. With more than 90 years of “Créative Technologie”, CITROËN is marketing two “Full Electric” vehicles, vehicles fitted with 3-HDi micro-hybrid technology and soon the “Full hybrid” HYbrid4. The brand is also innovating in services with CITROËNMULTICITY, stage one in its range of mobility services. CITROËN has 10,000 customer contact points, employs 11,500 people, has operations in 80 countries, and sold 1,460,000 vehicles in 2010.