Electronic Media: Then, Now, and Later 3E

Electronic Media: Then, Now, and Later 3e

Norman J. Medoff and Barbara K. Kaye

TEST BANK: Chapter 10

True/False

1. The broadcast star model shows the interdependence among various groups/organizations, businesses, and broadcast stations.

True

2. To defend itself against charges of libel, a broadcaster can demonstrate that the allegedly defamatory statements are true.

True

3. Toll broadcasting was the first model by which airtime was sold to generate revenue, but it has not been used since the 1950s.

False

4. The U.S. Telecommunications Commission grants broadcast licenses and regulates broadcasting.

False

5. Spot advertising gave networks more commercial inventory to sell to advertisers.

True

6. “Checkbook journalism” refers to employers who rely on freelance journalists.

False

7. The RTDNA (Radio Television Digital News Association) has issued a code of ethics to guide its members facing ethical issues.

True

8. The 1941 Report on Chain Broadcasting led to the creation of ABC, because NBC was forced to divest one of its two networks.

True

9. The FCC evaluates a number of factors when selecting a broadcast licensee but will not grant a license to a convicted felon.

True

10. Earning a construction permit is the last step in becoming an officially licensed broadcaster.

False

11. Review of a station’s employment practices is an important part of keeping one’s broadcast license.

True

12. Both commercial and noncommercial broadcast stations must keep a “public file”—radio stations must keep relevant documents in this file for 7 years and television stations for 5 years.

True

13. An ABC affiliate partnering with a Fox affiliate in the same town could be an example of an LMA pairing.

True

14. The local television ownership (LTVO) rule allows a single entity to own two television stations in the same market if financial distress can be shown.

False

15. Cross-ownership is another term for group ownership.

False

Multiple Choice

16. Which of the following is not a model to finance radio stations?

A. the per-set-tax model

B. the voluntary audience contribution model

C. the government subsidy or ownership model

D. the RQS model

17. A program-length infomercial for a skin-care system is an example of

A. the toll broadcasting model.

B. the sponsorship model.

C. the spot advertising model.

D. none of the above

18. The program The Kraft Music Hall is an example of

A. the toll broadcasting model.

B. the sponsorship model.

C. the spot advertising model.

D. none of the above

19. Paying a monthly fee to access The Wall Street Journal online is an example of

A. the toll broadcasting model.

B. the sponsorship model.

C. the spot advertising model.

D. none of the above

20. Which of the following is not a component of the broadcast star model?

A. network-affiliated television stations

B. FCC

C. FTC

D. audience

21. Which of the following would disqualify someone from owning a broadcast station?

A. not being a U.S. citizen

B. not living in the town where the station would operate

C. owning more than five radio stations across the country

D. not being at least 40 years of age

22. A broadcast station’s balance statement shows

A. the balance between television audiences and cable audiences.

B. the station’s assets and liabilities.

C. how much revenue the station receives in a given period of time.

D. none of the above

23. ____ refers to a station being owned by one company but operated by another.

A. Cross-ownership

B. Streamlining

C. Duopoly

D. Local marketing agreement

24. ____ refers to a single entity owning more than two radio stations in a market.

A. Cross-ownership

B. Streamlining

C. Duopoly

D. Local marketing agreement

25. The rule that local cable providers include all over-the-air TV channels in its basic lineup is

A. must-carry.

B. retransmission consent.

C. cable content agreement.

D. none of the above

26. The practice of requiring cable companies to pay local TV stations for the right to include the local TV signals is

A. must-carry.

B. retransmission consent.

C. cable content agreement.

D. none of the above

27. The fact that _____ provides the basis for the government’s regulation of broadcasting.

A. newspapers contributed to the American revolution

B. the electronic spectrum is a scarce resource

C. political pressure was being placed on broadcasters

D. none of the above

28. This type of defamation occurs when the offending statement is spoken.

A. libel

B. slander

C. derogation

D. calumny

29. Reverse compensation refers to

A. cable companies being supported by subscriptions.

B. advertisers being paid to advertise on a station.

C. a network paying a station a fee to air the network’s programming.

D. a station paying a network for programming.

30. This type of defamation occurs when the offending statement is printed.

A. libel

B. slander

C. derogation

D. calumny

31. Which of these is the most severe type of FCC sanction?

A. letter of reprimand

B. forfeiture

C. short-term renewal

D. nonrenewal or revocation

32. Consolidation led to a media market that is increasingly

A. regulated.

B. signal driven.

C. reverse compensated.

D. oligopolistic.

33. Which of the following is increasingly being used to select broadcast licensees?

A. full review of each applicant

B. lottery

C. auction

D. none of the above

34. A station’s profit-and-loss statement includes

A. the revenue generated by the station.

B. the expenses incurred by the station.

C. the station’s financial “bottom line.”

D. all of the above

35. Media cross-ownership

A. refers to an entity owning both a newspaper and a broadcast station in the same market.

B. is permitted when conditions of financial distress are presented.

C. both A and B

D. none of the above