Phone: 919-828-5805 Fax: 919-828-5825

ABOUT OUR GIVING PROGRAM

Whole Foods Market’s Giving Program is dedicated to helping registered nonprofit organizations in our stores’ local communities

that have limited budgets and big hearts. Our giving program supports organizations that address community issues, such as: hunger relief, environmental concerns, organic and sustainable agriculture, animal welfare and health/social services. Our focus is to support innovative groups that share in our Mission & Values, and strive to make the world a better place.

Our Core Values

include sustainability, community support, healthy eating education and a commitment to local growers.

Typically, The Whole Foods Market Giving Program seeks out organizations with small budgets, low overhead and direct

community impact. Not all requests can be honored, and those that are not submitted at least 90 days in advance, that are

incomplete or that are to benefit individuals or for profit organizations will not be considered.

The Whole Foods Market Giving Program does not provide monetary funding for politically affiliated groups.

ABOUT 5% DAY

Community 5% Days are held once per quarter in individual stores. Please note that each store has its own 5% Day schedule and application timeline. On event day, selected organizations receive 5% of the store’s total net sales for that day. The success of 5%Day depends largely on the participation and commitment of the designated non-profit organization. Designated organizationssign a contract with Whole Foods Market committing to a significant level of promotional support surrounding the 5% Day. 5%Day contracts base requirements often include promotion of 5% Day through press releases, social media, website, ads incommunity papers, flyers, in-store bag stuffers, public service announcements on local radio stations, and/or emailcommunication with members and supporters. In addition, each group will work with the store Marketing Team Leader to outlinea fun and unique promotion agreement specific to the nonprofit and its reach. Our stores also assist in promoting the event, butwe have found the greatest success stories revolve around the level of commitment shown by the organization the 5% Day ismeant to benefit.

Organizations that are eligible for a 5% Day must meet our giving guidelines and be a registered 501 (c) 3 organization.

Organizations can only be selected to participate in 5% Day once every two years, and priority will be given to

applications that have not yet benefitted from 5% Day in our store. *Please note this INCLUDES participation in 5% Day

at other local Whole Foods Markets, disclosure of which is required on the application.

Organizations applications will be reviewed by WFM quarterly. Each quarter, 3-5 organizations will be added to our

Team Member vote ballot. Once voted on, the organization that receives the most Team Member votes will be the

beneficiary for the next 5% Day. The runner up will automatically go on the ballot again the following quarter. All other

organizations will be filed and reevaluated each quarter.

Whole Foods Market reserves the right to forego Team Member voting once per year, if store leadership decides to host

5% day in conjunction with multiple markets, for an organization with larger reach.

Applications may be prioritized based on proximity of the organization, or organizations reach, to the store receiving the

request. Stores reserve the right to defer application to another Whole Foods Market location if deemed appropriate.

To apply for a 5% Day, please complete the following application. (Incomplete applications will not be considered for a donation)

Attach your organizations:

 501(c)(3) form

 Mission Statement

 A description of organizations outreach, memberships, contributors and partners

 List of current programs

Submission of a completed application is not an agreement to honor your request

If approved, you will be required to complete a 5% Day Contract, which details your promotional commitment to this program.

Completed applications can be returned to:

Whole Foods Market, Raleigh

3540 Wade Avenue

Raleigh, NC 27607

919-828-5805 FAX: 919-828-5825

Attach your organizations:

 501(c)(3) form

Mission Statement

A description of organizations outreach, memberships, contributors and partners

List of current programs

5% DAY APPLICATION

TODAY’S DATE:______

SECTION 1: ABOUT YOUR ORGANIZATION

ORGANIZATION NAME:______

CHARITABLE NON-PROFIT 501(C)(3) CERTIFICATE # (ATTACH COPY OF CERTIFICATE):______

STREET ADDRESS:______

CITY STATE ZIP:______

CONTACT NAME:______

TITLE:______

PHONE NUMBER:______FAX NUMBER:______

EMAIL:______

WEBSITE:______

FACEBOOK/TWITTER/SOCIAL MEDIA:______

DATE ORGANIZATION WAS ESTABLISHED:______

PLEASE CHECK ONE CATEGORY THAT BEST DESCRIBES THE PRIMARY SERVICE YOUR ORGANIZATION PROVIDES:

❏ ENVIRONMENTAL ❏ SOCIAL SERVICES ❏ HEALTH & WELLNESS ❏ HUNGER ❏ ANIMAL WELFARE

❏ ORGANIC/SUSTAINABLE AGRICULTURE ❏ OTHER (SPECIFY)______

WHAT LOCAL AREAS DO YOU WORK IN:______

WHERE IS YOUR SUPPORT BASE LOCATED:______

HOW MANY MEMBERS/SUPPORTERS DO YOU CURRENTLY HAVE:______

WHAT METHODS DO YOU USE TO REACH/COMMUNICATE WITH YOUR SUPPORTERS:______

______

SECTION 2: ABOUT YOUR BUDGET

WHERE DOES YOUR GROUP GET FUNDING? ______

ARE YOU PART OF A LARGER ORGANIZATION OR DOES YOUR GROUP RECEIVE FUNDS FROM LARGE CORPORATION?

❏ YES ❏ NO IF YES, WHO?______

WHAT IS THE OVERALL ANNUAL BUDGET FOR YOUR ORGANIZATION? ______

WHAT PERCENTAGE OF YOUR GROUP’S BUDGET WENT TO OVERHEAD IN THE LAST FISCAL YEAR?______

WHAT PERCENTAGE OF YOUR GROUP’S BUDGET WILL GO TO OVERHEAD IN THE CURRENT FISCAL YEAR?______

SECTION 3: ABOUT YOUR REQUEST

IS THERE AN EVENT OR PROGRAM THAT 5% DAY WILL DIRECTLY SUPPORT?______

______

HAVE YOU SUBMITTED THIS REQUEST TO ANY OTHER WHOLE FOODS MARKET STORE? ❏ YES ❏ NO

IF YES, WHICH STORE(S)?______

HAS YOUR GROUP EVER RECEIVED SUPPORT OR FUNDS FROM ANY WHOLE FOODS MARKET STORE? ❏ YES ❏ NO

IF YES, WHEN? ______AMOUNT? ______

FROM WHICH STORE(S)? ______

WHY DO YOU WANT TO PARTNER WITH WHOLE FOODS MARKET FOR THIS EVENT?______

______

IS THERE A SPECIFIC MONTH OF THE YEAR IN WHICH 5% DAY WOULD WORK BEST FOR YOU?______

ARE THERE ANY MONTHS IN WHICH YOU CANNOT SUPPORT A 5% DAY?______

TELL US HOW YOU WOULD PROMOTE 5% DAY TO THE COMMUNITY AND YOUR SUPPORTERS: ______

LIST SOME POTENTIAL CROSS-PROMOTIONAL IDEAS THAT INVOLVE YOUR ORGANIZATION AND WHOLE FOODS MARKET:

THESE CAN BE IDEAS SUCH AS: * ACTIVITIES FOR TEAM MEMBERS * CUSTOMER INVOLVEMENT/CLASSES

* EDUCATION IN OUR STORE * PRE-PROMOTIONAL EVENTS OR TIE IN * GIVEAWAYS

* BLOG/WEB/MEDIA *COMMUNITY OUTREACH ETC.

______