2014 WYWO AIM RECRUITING PROGRAM MARKETING SUMMARY

______

2014 AIM

DEALER RECRUITING PROGRAM

MARKETING SUMMARY


The 2014 AIM Dealer Recruiting Program provides incremental 100% funds to reward primarily AOR dealers who switch from competitive brands.

BENEFITS

·  Grow incremental sales and share of market

·  Additional funding available for new dealers who buy Tier 1: = 24 units, Tier 2: +12 (Total = 36 units), or Tier 3: +12 (Total = 48 units) in 180 day period

"SPLITS" MARKET
Time / Tier 1 / Tier 2 / Tier 3
Period / Units / Dollars / Units / Dollars / Units / Dollars
180 Days / 24 / $1,000 / +12 / $500 / +12 / $500
"SPP" MARKET (AL, AZ, FL, GA, NC, SC, TN)
Time / Tier 1 / Tier 2 / Tier 3
Period / Units / Dollars / Units / Dollars / Units / Dollars
180 Days / 24 / $1,400 / +12 / $700 / +12 / $700

·  Increase branded motor bearing units (AC/HP/GF/OF/FC/SPP)-dry R2/R4 do not qualify

·  Easily track unit purchases through WYWO WEB

·  Distributor pays/credits Dealer (no Gift cards), claims, and ICP reimburses Distributor 100% via credit – incremental funds – does not impact regular coop funds

·  Distributor “BRAND” Brochure: 401 XX 1212 00 available on Navigator and Literature

·  Program is available for U.S. and Canada

REQUIREMENTS

·  Submit prospects on electronic forms posted on www.icpexcellence \Sales and Marketing \ WYWO WEB RBM login

·  Dealer Prospect’s purchases must be incremental, defined as:

o  Current ICP equipment purchases < 15% of dealer’s equipment purchases

o  No sister brands eligible (Carrier, Bryant, Payne or other ICP)

·  Dealer Prospect’s eligibility must be confirmed by the ICP Regional Business Manager and approved by ICP Marketing Program Manager

·  Distributor must use WYWO WEB AIM for tracking Dealer purchases

·  Program may cross two calendar years

o  Dealer payout is calculated on branded motor bearing units

o  “SPP” Recruiting States/Markets: AL, AZ, FL, GA, NC, SC, TN

o  “SPLITS” Recruiting Markets: all other states not included in “SPP” markets and Canada

·  Questions about Program: contact Brian Cash, 931.270.4321;

·  Questions about WYWO WEB aim: contact Dailia Adams, 931.270.4111;

______

2014 AIM Recruit Mkt Summary Page 1 of 1 Effective January 2014