Manipal University Jaipur

Department of Journalism and Mass Communication

B.A. (J&MC) Syllabus

First Semester

JC1111 REPORTING [2 0 0 2]

Course Objectives: The course seeks to equip students with the skills of writing news reports and introduce them to other types of content in the media, focusing primarily on the print medium. The students will be taken through a series of structured lectures on various aspects of writing for the media and practical sessions where they will be trained to write real news stories based on the events/issues around Manipal. At the end of the course, the students are expected to have a fair idea of writing well-structured news stories and a good deal of familiarity with writing other forms of media content such as editorials, articles, columns, reviews and analysis.

Unit 1. Journalism and News:

a.  Concept & Definition

  1. Elements, hard and soft news.
  2. News values and factors affecting selection of news.
  3. Journalistic Values.

Unit 2. Reporter and Reporting:

a.  Various forms of reporters/Journalist.

b.  Function, qualities and responsibilities of a reporter.

c.  Principles of reporting, structure of news and news-lead.

d.  News gathering and sources, off the record, embargo, pool reporting and follow up.

Unit 3. Reporting Beats:

a.  Crime, courts, elections, parliamentary reporting.

b.  Civic, rural, cultural and business reporting.

c.  Health, science and technology Reporting.

d.  Environmental, travel and tourism, war and development reporting.

Unit 4. News Bureau and special beat

a.  Functions of news bureau

b.  Special beats like embassies and ministries

c.  Public sector undertakings reporting

d.  Investigative reporting.

Refrences:

1.  Ambrish Saxena, Fundamentals of Reporting and Editing.

2.  Any English/Hindi Daily Newpaper reading (Compulsory).

3.  K M Shrivastava, News Reporting and Editing (English), 2nd Edition.

4.  Aggarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006.

5.  Inside Reporting: A Practical Guide to the Craft of Journalism (English) 1st Edition by Tim Harrower

6.  Mencher, Melvin, News Reporting and Writing, Mac-Graw Hill, Boston,2006.

7.  Harrington Walt, Intimate Journalism: The Art and Craft of Reporting Everyday Life, Sage Publications,1997.

8.  Carole Rich, Writing and Reporting News: A Coaching Method, Thomson Learning Inc, 2007.

REPORTING PRACTICAL

Exercises: Discussion and analysis of news in newspapers, Practical assignment on various reporting beats, Field Visit. The students will be required to submit the work at the end of semester for the assessment.

JC1112 CONCEPTS OF MASS COMMUNICATION [3 1 0 4]

Objective: Communication forms an integral part of our day to day life. The course deals with features of communication with emphasis on mastering it to achieve effective communication and therefore providing a combined understanding of Mass Communication

Unit 1. Understanding Communication:

a.  Definitions of communication.

b.  Nature, process, functions of communication.

c.  Importance of effective communication. Elements. Levels.

d.  Models

Unit 2. Verbal and non-verbal communication:

a.  Verbal Communication. Barriers in Verbal Communication; Language

b.  Non-Verbal behavior as communication;

c.  Body communication-Body movement,

d.  Facial Communication.

Unit 3. Mass media:

  1. Characteristics and functions of mass communication.
  2. Importance of mass communication
  3. Mass media – press, radio, TV, web and traditional media

Unit 4. Theories of Communication:

a.  Defining theory, Critical theory

b.  Normative theory, Evaluating theory

c.  Mass communication theory, Marxist theory and neo- Marxism

d.  Marshall Macluhan: the Medium is the message

References:

  1. Burgoon, Michael, Frank G Hansaker, Edwin J Dawson (1994), Human Communications (3rd ed), Sage, New Delhi.
  2. Trenholm, Sarah, Thinking through communication, Allyn and Bacon, Boston. Warren K Agee, Ault, Emery, Introduction to Mass Communication
  3. Beebe, Steven A. et al (1996) Interpersonal Communication –Relating to others. Allyn & Bacon.
  4. Guffey, Mary Ellen (1998). Essentials of Business Communication. (4th ed.) South Western College Publishers. Ohio.
  5. Crannell, Kenneth. C.(2000) Voice & Articulation.(4th ed.) Wadsworth, Singapore.
  6. Verderber, Rudolph F.(1997). The Challenge of Effective Speaking. (10th ed) Wadsworth, Singapore.
  7. Hanna, Micheal S, James W.Gibson.(1989) Public Speaking for Personal Success. WEB Publishers, IOWA.

JC 1114 COMPUTER APPLICATIONS FOR MEDIA [1 1 0 2]

Course Objectives: The course objective is to acquaint the students with fundamental aspects of computer technology. To explain meaning, uses and characteristics of MS-word, MS-Excel and MS-Power Point. Introduce video editing software’s to students.

Unit1. Word Processing:

a.  Word Basics.

b.  Menu, commands & Toolbar

c.  Advance commands

Unit 2. Spreadsheet Package:

a.  Excel Basics,

b.  Menu, commands & Toolbar

c.  Advance commands

Unit 3. Presentation Package:

a.  PowerPoint Basics,

b.  Menu, commands & Toolbar

c.  Advance commands

Unit 4. Introduction to Editing software:

a.  Adobe InDesign.

b.  Adobe Premiere Pro.

References:

1.  V Rajaraman, Fundamentals of Computers II ed., Prentice-Hall of India (P) Ltd. New Delhi. 1998.

2.  Kaye, K Barbaka, J Norman, Medoff, The World Wide Web – A mass communication perspective, Mc Graw Hill Higher Education, New York, 2001.

  1. Minasi, Expert guide to Windows 98, BPB publications, 1999.

4.  Suresh K.Basandra, Computers Today, Galgotia Publications Pvt. Ltd., New Delhi, 1999.

COMPUTER APPLICATION PRACTICAL

Exercises:

1.  Practice to all menu and toolbar short keys, icon of MS-Word, MS-Excel, MS-PowerPoint & Photoshop.

2.  Mail Merge, Macro, Picture command in MS-Word

3.  Make Graph, Chart and Use of formula and function in MS- Excel.

4.  Make PowerPoint Presentation in different style and design in MS PowerPoint.

5.  Use of Internet, Create email account.

JC 1113 PHOTOGRAPHY [2 0 0 2]

Course objective: The course aims at providing students with a broad outlook of the fascinating world of photography, taking them through the birth and development of the medium. The course also introduces key elements and principle of photography, photography equipment, visual language and image editing.

Unit 1. Photography optics:

a.  Early experiments and later developments

b.  Reflection and refraction of light

c.  Different kinds of image formation

d.  Principal focus and focal length

e.  Depth of field, angle of view

Unit 2. Principle parts of Photographic cameras:

a.  Types of cameras,

b.  Lens

c.  Aperture

d.  Shutters, various types and their functions

e.  Exposure-correct exposure and its determination

f.  Photographic Light Sources

g.  Color and color filters

Unit 3. Visual language:

a.  Elements and principles-visual language

b.  Perspective and composition

c.  Rules of composition

Unit 4. Image editing and digital output:

a.  Basic Editing with Photoshop

b.  Photo essays-photo features

c.  Digital Photography & the Web

References:

1.  Barnbaum, B., The Art of Photography, 2010. Rocky Nook Inc,

2.  Dirck, H. Moments in time, 2004. Focal Press.

3.  Hartwig R.L., Basic TV Technology Digital and Analog, 2005, Focal Press.

4.  Kobré K., Brill, B, Photojournalism: The Professionals' Approach, 2004. Focal Press.

Photography Practical

Exercises: Discussion and analysis of Photography, Practical assignment on various types of photography, Photography during the field visit. The students will be required to submit the work at the end of semester for the assessment.

VE 1101 VALUE EDUCATION [1 1 0 2]

Course Objectives: Students understand value education meaning, self-exploration, the basic human aspirations. They can use these values in the life, nature, society and nations progress. They can implications of the right understanding.

Meaning of value education: Meaning of value, Meaning of education, Areas of education, Three Guna’s ,Nature of value ,Kinds of value ,List of value. Understanding value education : Self-exploration as the Process for value education, The Basic Human Aspirations –Continuous Happiness and Prosperity, The Program to Fulfil Basic Human Aspirations. Understanding The Harmony At Various Levels : Understanding in the Human being as Co-existence of Self (‘I’) and Body, Harmony in the Self(‘I’) –Understanding Myself, Harmony with the Body, Harmony with the family, Harmony in the Society, Harmony in Nature, Harmony inexistence. Implications of the Right Understanding: Providing the Basis for Universal Human Values and Ethical Human Conduct, Professional Ethics in the Light of Right Understanding. Historical /Ideological Basis of Education in India

References:

  1. Gaur R R, R Singhal and G P Bagaria: A foundation course in Human Values and professional Ethics, Excel Books, 2010.
  2. Tulisidas. Ramcharitmanas, Geeta press Gorakhpur, 2012.
  3. Saxena, N.R. Swaroop, Philosophical and Sociological Foundation of Education, R. Lall Book Depot,2011.
  4. Swami Sivananda, Sure ways for success in life and god realization, The Divine Life Society, 2007.

CY1120 ENVIRONMENTAL STUDIES [2 1 0 3]

Course Objectives: To make students aware of the fundamental knowledge of environmental problems and environmental protection. At the end of the program the students must be able to apply the knowledge of environmental science in their practical life.

The multidisciplinary nature of environmental studies definition, scope and importance, Need for public awareness. Natural Resources: Renewable and non- renewable resources, Natural resources and associated problems, Use and over- exploitation of Forest resources, Mineral resources, Energy resources, Land resources. Human Population and the Environment: Population Growth , Environment and Human Health, Human Rights, Value Education, HIV / AIDS, Women and Child Welfare, Role of Information Technology in Environment and human health. Biodiversity and its conservation: Genetic, species and ecosystem diversity, Threats to biodiversity, Endangered and endemic species of India, Conservation of biodiversity Environmental Pollution: Air pollution, Water pollution, Soil pollution, Marine pollution, Noise pollution, Thermal pollution, Nuclear hazards. Social Issues and the environment : Urban problems related to energy, Water conservation, rain water harvesting, watershed management, Resettlement and rehabilitation of people; its problems & concerns, Environmental ethics, Consumerism and waste products, Environmental protection Act, Air (Prevention and control of pollution ) Act, Water (Prevention and control of pollution ) Act, Wild Life Protection Act, Public Awareness, Forest Conservation Act.

References:

1.  Rao, P.V., Principles of Environmental Science and Engineering, PHI, 2008.

2.  De, A. K., De, A. K., Environmental Studies, New Age International Publishers, New Delhi, 2007.

3.  Bharucha, E., Text book of Environmental Studies for undergraduate courses, Universities Press, Hyderabad, 2005.

4.  Joseph, B., Environmental Studies, 2nd Edition, Tata McGraw Hill, 2009.

5.  Goel, S.L., Kumar, R., Disaster management, Deep and Deep publications, 2001.