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NEWS RELEASE
FINALLY – A VAN DRIVER WHO REALLY IS MICHAEL SCHUMACHER!
How many van drivers think they can drive like Michael Schumacher, the most successful Formula One racing driver of all time?
Most of them?
Now Europe’s van drivers may have to look to their laurels because the recently retired Schumacher has joined their ranks, swapping his Ferrari Formula 1 car for the new Fiat Scudo van to go with his new job as a mobile gardener.
Well, at least in the television advertisement that is launching Fiat’s new mid-size van across Europe.
Created by the Leo Burnett advertising agency, the multiple world champion explains that he now needs a vehicle more suited to his new lifestyle, but which is still a good drive – fast, responsive and quick around the corners.
The advertisement is follow-up to the launch advertisement for the new Fiat Ducato, which is set to arrive in Australia in a matter of weeks, which featured the manager of the Italian national football team and a host of their star players.
Meanwhile on the roads of Europe, van drivers are nervously wondering whether it’s worth taking on the guy in the bright red van working for ‘Michael – the Quick Gardener’……
(ends)
For further information:
Fiat media web site:
Chris Swann / Edward RoweGeneral Manager ~ Fiat CV / Public Relations Manager
Ateco Automotive Pty Ltd / Ateco Automotive
Ph: (02) 9701 8035 / Ph: (02) 9701 8015
Mob: 0400 166 147 / Mob: 0407 913 244
Fax: (02) 9701 3533 / Fax: (02) 9701 3555
E-mail: / E-mail:
ATECO AUTOMOTIVE PTY LTD
Street Address: Heritage Building, Campus Business Park, 350 Parramatta Road, Homebush NSW 2140 Australia. Postal Address: Ateco Automotive Pty Ltd,Locked Bag 260, Silverwater, NSW 1811, AustraliaA.B.N. 34 000 486 706
Release Number: 159_Fiat_AU
Date of Issue: 29 September 2018. Time of Issue: 09:24:06