Annex 1

Noise Singapore 2006

Organised by the National Arts Council, Noise Singapore is a unique, fun and accessibleplatform for youths. Tapping on the pervasive presence and use of technological communication channels by youths (e.g. Internet, radio, television, print, mobile phones etc), Noise Singaporeencouragesyouths to go beyond being passive arts audiences. It engages youths and allows them to present their creative works to an expanded audience.

NoiseSingapore invites applications for its Apprenticeship Programme, and submissions for its Open Categories and Competitions. Selected works will be featured in the Festival Showcase this November.

The Festival Showcasecomprises a slew of public events and media platforms across print, broadcast and web. They include:

  • Festival Party – Launching the Noise Singapore Festival Showcase.
  • Exhibition – Featuring selected works by Noise Singapore apprentices and other Noise Singapore participants.
  • Concerts – Featuring selected original works by Noise Singapore music apprentices and participants from the Open Categories.
  • Music CD Compilation – Featuring selected original works by Noise Singapore music apprentices and participants from the Open Categories.
  • Magazines – Noise Singapore magazine, Juice, iSh, LIME Magazine, Designer Magazine, AdAsia, Gameaxis Magazine, Eduscape Magazine, Mobiles Only Magazine etc
  • TV– Various channels across Singapore Cable Vision*, etc
  • Radio – Perfect 10 98.7 FM etc
  • Outdoor– SuntecCity electronic billboard, Takashimaya Shopping Centre electronic billboard etc
  • Internet– Noise Singapore website, MTV Asia website, GameAxisWebsiteetc

* The progress of some of the apprentices will be tracked and captured during the 7-week Apprenticeship Programme and eventually be made available on all three of StarHub infotainment platforms – Digital Cable, Mobile and Online services.

Annex 2

Submission Guidelines

Young artists aged 25 and below are welcome to apply for the Apprenticeship Programme, and submit works for the OpenCategories and Competitions. The details are as follows:

1.Apprenticeship Programme

The Apprenticeship Programme takes place over 7weeks in June and July 2006. A maximum of 6 apprentices will be selected for each category, namely Art & Design, Music and Photography.

A maximum of 24 successful apprentices will each be attached to mentors, receive a project brief and work on the assigned project.During this period, apprentices need to create a minimum number of works for submission to Noise Singapore.

How to apply for the Apprenticeships:

  • Prepare a portfolio of 5 works
  • Prepare a 1-page write-up telling us your creative inspiration and why you deserve to be a Noise Singapore Apprentice
  • Submit these materials in an online application for “The Apprenticeship Programme” at
  • Applications open on 9 May 2006 and close on 4 June 2006.

2. Open Categories

The Open Categories comprise Art & Design, Music and Photography, and are unrestricted by theme.

How to participate in the Open Categories:

  • Submit your works online at
  • Submission opens on 9 May 2006 and closeson 13 August 2006.

3.Competitions

There are four separate competitions, each with specific objectives.

a)Pringles Design-A-Can Competition – 3 short-listed designs will be used for Pringles potato chips cans in Singapore and Malaysia. A SMScompetition will be held from Nov 2006 to Jan 2007 to determine the most popular design and overall winner. Participants stand to win cash and prizes worth S$4,500 or RM8,000.

Submission opens 15 May 2006 and closes 30 June 2006.

b)StarHub Creative Awards– Express yourselfin a piece of work that isstimulating tothe senses, and can be showcased on any of StarHub's infotainment platforms - Digital Cable, Mobile &Online services. Submissions can be in the form of blogskins, animated brand identities on TV & mobiclips. Selected entries that are original andcreative will be featured on StarHub's platforms & the most interesting entry in each catergory will win $1,000 cash and other prizes.

Submission opens 15 May 2006 and closes 13 August 2006.

c)“Sex in the City” CD Cover Design Competition – 1 winning design will be used for the Sony-BMG CD to be released in November 06. Participants stand to win cash and prizes worth more than $4,500, including work attachments with Sony-BMGSingapore.

Submission opens 9 May 2006 and closes 13 August 2006.

d)Noise-MSN Interactive Design Competition– Interpret Noise Singapore creatively through emoticons, display pictures and backgrounds and stand to win exclusive MSN premiums and goodie bags. Winning works will be available as free download from MSN websites.

Submission opens 9 May 2006 and closes 13 August 2006.

How to participate in the Competitions:

  • Submit your works online at

Annex 3

Calendar of Noise Singapore 2006 Activities

9 May /
  • Media launch of Noise Singapore 2006
  • Submission of creative works for Open Categories, Sex in the City CD Cover Design Competition and Noise-MSN Interactive Design Competition begins
  • Application for Apprenticeship Programme begins

15 May /
  • Submission of creative works for the Pringles Design-A-Can Competition and StarHub Creative Awards begins

4 Jun /
  • Application for Apprenticeship Programme closes

Jun – Jul /
  • Apprenticeship Programme takes place
  • Workshops take place

30 Jun /
  • Submission of creative works for the Pringles Design-A-Can Competition closes.

13 Aug /
  • Submission of creative works for Open Categories,StarHub Creative Awards, Sex in the City CD Cover Design Competition, and Noise-MSN Interactive Design Competition closes.

10 Nov /
  • Festival Launch Party
  • Public vote for favourite works begins

11 Nov – 3 Dec /
  • Festival Showcase

1 Dec /
  • Results of Public Vote announced

Annex 4

Mentors’ Biographies

Art & Design

Peter Chadwick

Art Director, Zip Design (UK)

Peter Chadwick graduated from the ChelseaSchool of Art in London and has more than 15 years of experience in the design industry. He established Zip Design in 1996, a London-based graphic design consultancy whose main objective is to progress and celebrate mainstream image-making through intelligent design. Print campaigns, including band and label identity for the music industry, have kept Zip continually busy, and in recent years the projects undertaken have widened to embrace branding, websites, e-flyers, motiongraphics, books, brochures, typefaces, even TV titles. Zip counts among its clients Paul Smith, Virgin Records, Swatch Watches, MTV Europe, Sony Music, EMI Publishing, Lee Cooper and many others.

Terence Goh

Art Director, Catcha Media Group

Terence Goh is not your average man. While by day he operates incognito as the Art Director for the publications JUICE, Stuff and OK!, by night he transforms into a suave, vitamin enriched toy collector, with an intense interest in the development of questionable fashion sense amongst today's young people.

He is famous for elaborate belt buckles, being unable to keep his opinions to himself and for a rapidly burgeoning toy collection with several morally questionable pieces. He is a soul man at heart, with an abiding love of groove, though he dances more like a character from the horror films he adores than a true jive monkey. When he is not chained to his Mac, whipping up visual wizardry and questioning the wisdom of his superiors, he is often deeply involved in a new Xbox or DS game, designing strange t-shirts or working on his considerably dazzling appearance.

Hamzah Alsagoff

Director of Client Services, O2 Advertising (part of Ad Planet Group)

Passionate in his belief that good advertising comes from a sharp-thinking

shop with defined disciplines and forward-thinking strategies, Hamzah is the key strategist in O2 and has been instrumental in managing main accounts like Estee Lauder Cosmetics' multiple cosmetics brands, SK Jewellery, Jaguar and Lorenzo.

From a career spanning one and half decade, his experience in the industry has reinforced his mantra that "products come and go, but brands can live for a long time if managed well". Hamzah started out practicing public relations in a small local shop and went on to the now defunct CR & Grey, where he worked on brands like Ribena, Horlicks, Aquafresh, Eno, Nippon Paint, Audi, Gatorade, Snapple and Durex. From there, he honed his direct marketing expertise at Wunderman, before moving to his current position in the Ad Planet Group.

Prudencio DengCoy MIEL

Senior Executive Artist, Singapore Press Holdings

Born in Philippines, cartoonist Prudencio DengCoy Miel - or Miel as he is better known as - has been cartooning for the past 15 years. He started drawing for the Marcos controlled newspapers in the 80's when he was just 17 years old. He was then invited to join The Philippine Star as their Chief Editorial Cartoonist when Marcos was overthrown in February of 1986. It was only at the newly-formed The Philippine Star newspaper where he was able to sharpen and refine his editorial cartooning skills.

In 1992, Miel moved to Singapore with his family and is now the Assistant Art Editor/cartoonist of Singapore's national daily, The Straits Times. While here, he has won every major newspaper awards for his cartoons and illustrations. His cartoons are syndicated by the CWS and have appeared in publications as diverse as The International Herald Tribune to NewsWeek

Jackson Tan

Creative Director / Partner, Black Design

Founding Partner, Phunk Studio

Jackson Tan is a co-founder of Black Design, a multi-disciplinary creative communications agency. He has worked with clients such as MTV Asia, DesignSingapore Council, Discovery Channel, Mod Living, Sony Ericsson, Daimler Chrysler and Nike, in creative areas that include branding, advertising, motion graphics, interactive and guerilla marketing. His works have won recognition in international creative award shows such as the British D&AD, AmericanCenter of Design 100 Show, Promax Asia, Asia Media Design Awards and The One Show.

Jackson is also a partner of Phunk Studio, a creative collective in Singapore. Phunk Studio has been described by UK's best selling design magazine, Creative Review, as "The Champion of Singapore's Graphic Scene". Computer Arts magazine wrote that "The rise of Phunk has been so meteoric that the entire Singaporean design scene has grown exponentially with it". Icon magazine praised it as "Singapore's most important design collective".

An avid typophile, some of Jackson's original digital typeface designs are currently distributed worldwide by Garage Fonts, USA.

Toh Da Sheng

Director, Multimedia Solutions

StarHub Cable Vision Ltd

Coming from a background of Art History, Marketing, Public Relations and Marketing Communications, Da Sheng leads the Starhub Multimedia Solutions Unit where he is responsible for the creative direction and development of integrated brand identity and promotions for programmes and events across all in-house media including TV, Mobile, and Online.

With his award-winning team, he has created the visual identities and promo campaigns for the highly successful Football Channel, Eureka Learning Channel, SuperSports and popular cable Chinese entertainment channels, Variety Vision Drama and E City. His team has received numerous awards in international award competitions such as PromaxBDA, New York Festivals, the Asian Television Creative and Technical Awards, Golden Drum and the Apollo Awards. He regularly judges for Promax&BDA and the Apollo Awards and has chaired both the PromaxAsia conference as well as the awards.

Stella Vine

Artist (UK)

Stella Vine is a contemporary figurative painter, and while her work is often caught in controversy, her portrait paintings are highly emotive, expressive and poignant representations of the tortured souls of celebrity. Since Charles Saatchi bought her paintings in 2004, the press coverage has been fuelled by stories about Stella’s past and her paintings of tragic heroines including Princess Diana, Kate Moss and addict Rachel Whitear.

At fifteen years old, she was a member of the National Youth Theatre and then trained as actress at the Academy of Live and Recorded Arts. She has performed in plays in repertory theatres throughout the UK, culminating in the production of her own improvised theatre group, Minx Productions.

Her direction into fine art started at Hampstead School of Art where she took life painting classes and her study of Philosophical Aesthetics at BirkbeckCollege, London. In 2003, Stella opened ‘Rosy Wilde’, an artist run project space for emerging artists, in a disused butchers shop in London’s East End, allowing artists total creative control of their shows and performances.

Music

Nick Chan

Co-founder, Wallwork Records

Nick co-founded and runs Wallwork Records, a local independent music label that develops and promotes aspiring local musicians by providing an avenue for the performance and release of their works.

He has organized various concerts, including The Tesseract Gig and The RNDM Gig, which showcased local bands as well as electronic and multimedia artists. The RNDM gig developed into a monthly event that was held at HomeClub, and each show featured at least 4 bands and one DJ collective.

Nick signed as a songwriter/artist to Music & Movement, a Singapore talent label with the likes of Dick Lee, Sandy Lam and Shiekh Haikel under their management. In 2003, he was signed to UK electronic music label LogicalNoise Records to release tracks for the label’s international compilation release.

While handling music production and mastering for various bands including Astreal, MUON, bigred.moment and HighRise, Nick was also the Sound Designer and Composer for a 12-minute Anti-Drug DVD animation produced by the Central Narcotics Bureau for use in schools as a teaching and educational aid. He provided original tracks for the Singapore Short Story showcase on TV-Channel Arts Central in November 2004. Tracks were used for 2 short stories as well as programme trailer and credits.

Patrick Chng

Frontman, The Oddfellows

Founder, Music For Good

Patrick has been in the music industry for the past 18 years as the frontman of The Oddfellows. He was an original member of The Padres prior to joining The Oddfellows. He has been active in the music scene organising concerts, as well as producing CDs by The Ordinary People, The Pagans and the New School Rock CD compilations in the early 1990s. He started Music For Good with a group of musician friends in 2004 to do community work with music.

Desmond Goh

Musician, Electrico

Possessing a passion for youths and music, Desmond is an integral musician of the Singapore band, Electrico. The band released a debut album entitled ‘So Much More Inside’ in 2004, which is distributed by Universal Music in various countries including Singapore, Indonesia and Thailand. Electrico toured Australia (Melbourne, Sydney, Brisbane, Newcastle, Canberra) in 2004 and was nominated for the MTV Asia Awards 2005 Favourite Artiste: Singapore. Some of their other engagements ranged from playing at the Pattaya International Music Festival 2005 to opening The Bravery Concert 2005 to enjoying a double bill showcase with Philippines No.1 band, Rivermaya in 2005. They have also filmed 3 music videos, which were aired on MTV music channel.

Desmond finds time in his busy schedule to tutor young bands in Roundbox, an initiative by the Singapore Children’s Society and designing band merchandise i.e. T shirts, buttons, stickers etc. Prior to Electrico, Desmond was with local bands like Phorous, Sonic Edge Band, Typewriter and Electric Company.

Imran Ajmain

Hip hop musician-promoter, Beats Society

Imran started out performing at underground Hiphop gigs in 1999, and has helped organize many Hiphop showcases. He established Beats Society in 2004, which united many Hiphop performers together and gave opportunities to the new and undiscovered Hiphop talents.

The talented musician has introduced Hiphop performers outside the local rap circuit, and also through his ‘School to School Program’, which seeks to bring about awareness about Hiphop. Beats Society is currently the most active and aggressive Hiphop promoter in Singapore.

Joe Ng

Music composer-producer

Besides an extensive career in the music industry as Label Chief at BMG Singapore and Marketing Manager at Rock Records in the 90s, Joe Ng was also a prominent key player in Singapore's independent music scene. Aside from promoting alternative rock shows and producing bands, he is best known as the singer-songwriter from the seminal rock outfit, the Padres.

Although Joe's initial involvement with local cinema saw him dabbling in acting, he soon found his niche in producing and composing music for film and television, including award winning film, Eating Air (1999) and box-office horror hit, The Maid (2005). In 2004, Joe Ng received an Asian Television Award nomination for Best Original Music Score for his work on The Frontline (2003). His other works include hit TV series Durian King (2004) and Six Weeks (2004).

Varian Lim and Bob Tan

Musicians, E.P.I.C

Varian is busy stretching the music and technology frontiers at Republic Polytechnic’s School of Technology for the Arts. Involved in designing and launching the Diploma in Sonic Arts, he brings with him his 24 years of musical experience to both formal curriculum and grooming a multitude of student bands and individuals. Musical band leader for local group E.P.I.C, he doubles up as both the band’s keyboardist on stage and assumes the lead arranger and recording duties off-stage.