Stage 1 – Property Preparation & Pre-Marketing
PREPARATIONo Punch List is complete / Make sure entire Punch List is complete and signed off. Get all Final Lien Waivers signed by contractors.
o Clean Property / Send cleaning crew to clean entire property inside and out.
o Curb Appeal / Make sure curb appeal is 100%.
PRE-MARKETING
o Re Analyze Comparables / Analyze comparables again to make sure your ARV has not changed from when you purchased the home. Set your final list price.
o Install Lockbox / Install a lockbox on the property if you are listing the home yourself. If you are having another agent list make sure they install their box.
o For Sale Sign / Make sure your For Sale sign is up and very visible. You should always have signage up during construction but you may need to swap out message.
o Property Details / Get all property details ready for the property (Dimensions, room count, bed bath, sq/ft, year built, materials, special features, etc.)
o Stage Property / Make the home appealing to the highest number of potential buyers. Do not over stage but create emotion by adding furniture. Also define odd areas in home if needed to showcase what can be done there.
o Landscaping / Schedule bi-weekly landscaping to ensure curb appeal is kept clean at all times.
o Property Photos / Hire a professional photographer to take the best photos possible of all areas of the home. Look online or other listings in your area to locate a professional if needed.
o Virtual House Tour / Have photographer put photos together in a album and create a link so that you can use as a virtual tour online and in the MLS.
o Directional Signs / Purchase directional signs and place on all major or busy streets driving leads to your house.
o Sign Person / Ensure that you have a flyer/sign hanger so you will be ready to distribute all marketing material.
o Video Marketing / Make a video walkthrough and post on social media. (optional)
o Local Agents / Email list of agents that contacted you during construction. Also pull list of all agents that have SOLD any property near your subject home and email them about the upcoming listing.
o Print Flyers / Order as many professional flyers as you will need for all marketing.
o List of Open Houses / Pull up a list of upcoming Open Houses that are being held in the area from MLS or online so that you can preview and see what else is available. You should also network with agents there as they may have buyers.
o Caravan Information / Find out when and where ALL the local broker caravans are in your area.
o Schedule Broker’s & Public Open House / Set the scheduled dates for 1st broker and public open house. (Broker’s open houses differ from standard open house events; they are designed strictly for real estate agents).
o Sponsors / Try to get sponsors to pay for marketing if possible. (Such as your lender or agent relationships)
o Buyer Incentives / Plan any buyer incentives you may be willing to offer. Such as 3 months or prepaid yard care or cleaning services.
o Seller Disclosures / Complete all seller disclosures that are standard and mandatory in your area so you have them ready for when you go to contract.
o Drive By Property / Set a weekly schedule to drive by your property to ensure all is beautiful and maintained properly.
Stage 2 – Marketing Your Property for Sale
ONLINE MARKETINGo MLS (Multiple Listing Service) / Upload the property onto the MLS (Locate any/all MLS services in your area and see if they have any input sheets that you can download and use to aggregate all data needed)
o Website / Make sure you post finished photos and details on your company website.
o Craigslist / Post the property on Craigslist.
o Syndicate using Sellpoint / Use the Sellpoint app within Realeflow to broadcast to websites online
o Syndicate to any Local Websites / Syndication your property listing to any local websites that Sellpoint doesn't post on.
o Facebook Album / Make an album on Facebook and tag everyone on it.
o Facebook Event / Create Facebook event, which is the open house, and invite all "friends" to it.
o Facebook Ads / Create an ad on Facebook. (Optional)
o Facebook Mastery / Post property on the Facebook Mastery page and FBWins.com
o Facebook - Local Real Estate Co. / Post the event on local real estate company Facebook walls. Make sure you have a relationship with them OR they may very likely get upset and delete.
o Enhanced Listing Status / Purchase any enhanced listing status on big websites like Zillow, Realtor.com, etc.
o Photo Viewer/Organizer / Upload pictures to a image viewer/organizer so you can easily use them when needed.
o Video / Make a movie/video using online programs if you don't have another video of property
o YouTube / Upload all videos to your YouTube channel. If you do not have a YouTube channel for your business then create one. Share this video on Facebook and all other social media.
o Social Media / Make sure you post details about you house on ALL other social media.
o Post Ad at MilitaryByOwner.com / Create & purchase an ad at www.militarybyowner.com. (Optional)
EMAIL MARKETING
o Buyers List / Email all buyers in your buyer's database.
o Real Estate Agent List / Email all agents in your real estate agent database.
o Meetup Groups / Email all Meetup Groups you are a part of.
o Mastery Community / Email all Mastery investors you have in your database.
FLYERS
o Door Knock / Door knock as many neighbors as you can to inform them of open house and property for sale. Hand out a flyer. (Ask questions; see if they're looking to sell, etc.).
o Flyer - Open House / Order new listing flyers with new open house date if you have not done so in Pre Marketing.
o Flyer - At Property / Leave flyers at the house and make sure you check weekly so you do not run out.
o Post Cards / Additionally to full size flyers you can order postcards and mail to neighbors within a certain radius of your property for sale.
o Flyers - Local Business / Drop off flyers at local businesses so they can display. Network with the owners and ask if they might have any friends or family looking to buy or sell homes.
TEXT BLAST
o Moby / Text out any contacts who you have gathered by using the Moby app within Realeflow.
SIGNS
o For Sale Signs / Put up For Sale Sign at the property if you have not done so already.
o Directional Signs / Put up For Sale Directional Signs 3-5 days before the Open House. And also leave the signs out to further attract attention.
o Balloons / Use balloons the day of Open House and beyond to further attract attention to you property.(Optional)
NETWORKING
o Affiliates / Call people you personally do business with and tell them about the house for sale.
o Agents / Call agents that have recently sold something in the neighborhood and/or you have in your network and tell them about the house for sale.
o Word of Mouth / Anyone you talk to mention that you have a house for sale.
o Events / Bring flyers to any local networking events you attend and pass flyers out and leave them where designated.
o Mastery / Call all local Mastery investors and let them know about the house for sale. Also go on the Mastery site and search in the "Members Directory" for other local members.
BROKER CARAVAN
o Flyers / Print out flyers for Brokers Caravan (As many as needed)
o Go to Brokers Caravan / Locate the schedule of all Brokers Caravans by calling any local realtor boards. Plan on attending as many as possible.
o Network with Agents / Talk to as many agents as you can to let them know more about your house for sale.
o Add Property to Caravan / Determine the process for adding a property to the actual caravan and make sure it gets on the list.
o Text Agents / You can text agents the day of the scheduled caravan to assure there are no issues. Some caravans are held on a different day than the actual meeting.
OPEN HOUSE - PUBLIC
o Call Town / Call Town and go online to see if local community has any public events, town fairs, farmers markets, etc. (Keep holidays in mind).
o Flyers / Print out flyers and pass out at all local events. Advertise the open house and the house for sale in general.
o Attend Public Open House / Even if you have agent hold your house open, attend the 1st one to help provide any additional information to possible buyers.
o Add TOUR # to MLS / Be sure to add your open house date to the listing on the MLS.
OPEN HOUSE – THINGS TO BRING
o New Listing Flyer / Latest version of your Professional Listing Flyer.
o Warranties / Any and ALL warranties for appliances, new roof, HVAC, etc. This will help buyers feel even more comfortable with making an offer on your home.
o List of Improvements / Bring a list of improvements to provide to the public.
o Sign in Sheets / Sign in sheet to keep track of brokers.
o Town Information Packet / Bring town information packet to help inform brokers. School systems, etc. and other local information that will be useful for buyers to know.
o FAQ / Info and frequently asked questions about the home or buying a home. (Optional)
o Balloons / Balloons the day of the caravan to help find property.
o Open House Signs / Bring open house signs to help find property.
o Open House Directional Signs / Bring directional signs to help find property.
OPEN HOUSE – THINGS TO BRING (continued)
o Laptop with portable printer / Bring laptop with portable printer. (Optional)
o List of Local Agents / Bring list of local agents to text while sitting at open house.
o Business Cards / Bring your business cards to pass out to brokers.
o Food or Bonus / Bring Drinks, chips, lunch, or any other bonus you offer.
o Pens / Bring pens for writing and the sign in sheet.
o Signs / Bring any other marketing signs you have for property.
o Air Fresheners / Install air fresheners if needed.
o Music / Bring music to play at the open house.
o Tape / Bring tape to have if needed for the open house.
o Mop / Bring mop to clean floor.
o Towels / Bring paper towels in case you need to clean up, etc.
o iPad / Bring iPad to become friends with everyone that shows up
o Sponsor Brochures/Flyers/Biz Cards / Bring any Sponsor Brochures/Flyers/Biz Cards necessary.
o Purchase and Sale Contracts / Bring purchase and sale contracts to the open house.
Stage 3 – Closing & Follow-up
CLOSINGo Offer Acceptance / Negotiate terms with buyer and accept best offer.
o Open Escrow (Attorney) / Open with Escrow or your closing attorney.
o Change MLS to pending / Mark listing pending. Change showing instructions to contact listing agent for access. Change lockbox combo/info so all have to contact your/agent to see house.
o Seller Disclosures / Send Seller disclosures to escrow/attorney so they can provide to the buyers
o Rehab Reports / Send all reports from rehab to escrow/attorney so they can provide to the buyers.
o Confirm Buyer's Deposit / Make sure buyer has given their deposit to escrow/attorney.
o Property Inspection / Confirm when property home inspection is and plan on attending that.
o Title Report / Confirm that title report has been sent to the buyers.
o Appraisal Packet / Prepare appraisal package to include appraisal cover letter, simplified scope of work with retail project costs, plans, permits, comps
o Attend Property Inspection / Make sure you or your representative attends the home inspection to meet and greet the buyer. You also want to answer any/all questions about the property that the home inspector may have.
o Appraisal Ordered / Confirm that the appraisal has been ordered.
o Actual Appraisal / Attend the appraisal and give the appraiser the appraisal packet you created.
o Pest Clearance / Schedule any and all pest clearance needed prior to closing.
o Request for Repairs / Follow up with buyer to confirm if there will be any request for repairs following the home inspection.
o Respond Request for Repairs / Provide written response to all buyer requests for repairs.
o Confirm Appraisal / Confirm that the appraisal is in and lender has it.
o Confirm Response to Repairs / Confirm that buyer has responded and agreed to our final decision on all request for repairs.
o Inspection Contingencies / Confirm dates on inspection contingencies and that buyer has and will be removing all on schedule.
o Buyer's Loan / Follow up continually with lender, escrow/attorney, agents, etc. that buyers loan is progressing.
o Appraisal Contingency / Confirm dates on appraisal contingencies and that buyer has and will be removing all on schedule.
o Loan Contingency / Confirm dates on loan contingencies and that buyer has and will be removing all on schedule.
o De-Staging / Schedule de-staging ahead of time so it does not delay the closing.
o Send Pest Clearance / Make sure buyer receives any/all pest clearance.
o Loan Docs / Confirm loan docs have been ordered.
o Signing Loan Docs / Confirm when buyers will be signing loan docs.
o Down Payment / Confirm buyer down payment is into lender.
o Buyers Repairs / Confirm all buyer agreed upon request for repairs are complete.
o Final Walk Thru / Confirm date and time of the final walk thru and plan on attending.
o Loan Doc Signing / Confirm when loan docs will be signed.
o Loan Funding / Confirm when loan will be funded.
o Confirmation of Recording / Confirm recording by having escrow/attorney send an email confirmation of recording. SOLD
o MLS to Sold / Change the MLS listing to SOLD.
o Remove Signage / Remove ALL signs from and around the property.
o Remove Lockbox / Make sure you remove the lockbox.
o Utilities / Make sure you cancel ALL utilities and remove out of your name - gas, electric, trash, water, sewer, oil, etc.
o CAW! / Send CAW (celebrate all win) email out to you team and post on FortuneBuilders Mastery Facebook.
FOLLOW-UP
o Buyers Gift / Send buyers gift and Thank You card out.
o Feedback/Survey / Send survey or feedback email out to agents and buyer.
o Call Buyer / Call buyer to make sure they got moved in okay. (Optional if you have their information)
o Testimonial / Follow up call with the buyer for testimonial
o Agents / Call agents and say Thank You. Discuss future business.
o FB Wins / BE SURE and go to www.FBWins.com to share deal with all of Mastery!
v1.0 r10012015