Group 5 | Elyzza Bobadilla, Jenny Todora, Cass Carr, Luke Burkett

MKT 3350-003

Chapter 6 Quiz Questions

  1. What kind of purchasing process occurs when the consumer devotes considerable time and effort to analyzing alternatives?

a)Limited problem solving

b)Extended problem solving

c)Ritual consumption

d)Habitual decision making

  1. ______risks are those associated with the way people will feel if the product or service does not convey the right image.

a)Cognitive

b)Physiological

c)Social

d)Psychological

  1. Which of the following is NOT a psychological factor that can influence the consumer decision process?

a)Perceptions

b)Learning

c)Values

d)Attitudes

  1. An attitude is a person’s enduring evaluation of his or her ______and behavioral tendencies toward a(n) ______or idea.

a)Feelings; object

b)Values; service

c)Beliefs; object

d)Feelings; situation

  1. Which of these is NOT a part of the consumer decision process?
  2. Purchase
  3. Alternative Evaluation
  4. Information Search
  5. Cost Evaluation
  1. Physiological risks are also known as ______risks.
  2. Safety
  3. Service
  4. Psychological
  5. Security
  6. Which of these is NOT part of the components of postpurchase outcomes?
  7. Customer Satisfaction
  8. Customer Loyalty
  9. Customer Retention
  10. Post-Purchase Dissonance
  11. In an internal search for information, the buyer examines ______about the product or service.
  12. The internet
  13. Their own knowledge
  14. Outside information
  15. Word of mouth
  16. ______needs pertain to the performance of a product or service.
  17. Psychological
  18. Internal
  19. Marketing
  20. Functional
  21. If a business is afraid that their consumers may react negatively towards their products or services, then they have ______.
  22. Financial Risk
  23. Performance Risk
  24. Social Risk
  25. Psychological Risk
  26. Which of the following is not a component of attitude.
  27. affective
  28. cognitive
  29. behavioral
  30. social
  31. Which of the following does not show to increase the conversion rate for companies?
  32. Having the merchandise in stock
  33. Offering money back guarantees for unhappy customers
  34. Reducing wait time
  35. Increase incentives for customers to purchase items held in their shopping carts
  36. Consumers avoid financial risks by:
  37. Only buying products that do not have a functional need.
  38. Purchasing products on impulse when out shopping.
  39. Ignoring prices when shopping.
  40. Avoiding purchases that have low functional needs.
  41. The group of items consumers are considering when making a purchase are the _____.
  42. Retreival sets
  43. Evoked sets
  44. Universal sets
  45. Purchase sets
  46. Products that consumers show a strong preference towards and spend a great deal of effort to locate are called:
  47. Hot deals
  48. Premium products
  49. Specialty products
  50. Desired goods
  51. The correct order of the consumer decision process is:
  52. Alternative evaluation, post purchase, need recognition, information search, purchase
  53. Need recognition, information search, alternative evaluation, purchase, post purchase
  54. Information search, alternative evaluation, need recognition, purchase, post purchase
  55. Post purchase, purchase information search, need recognition,alternative evaluation
  56. Which answer choice is not an attribute set considered by consumers?
  57. Universal
  58. Retrieval
  59. Evoked
  60. Purchased
  61. When a consumer shows high involvement in their buying decisions, they do all the following EXCEPT:
  62. Consider different stores
  63. Develop strong attitudes and purchase intentions
  64. Pay greater attention
  65. Use a deeper processing
  66. Social Factors include all of the following EXCEPT:
  67. Family
  68. Reference groups
  69. Store clerks
  70. Culture
  71. When going through the process of need recognition, what are the two main types of needs?
  72. Functional and psychological needs
  73. Psychological and private needs
  74. Actual and functional needs
  75. Private and public needs

ANSWER KEY:

  1. B
  2. D
  3. C
  4. A
  5. D
  6. A
  7. C
  8. B
  9. D
  10. C
  11. D
  12. B
  13. D
  14. B
  15. C
  16. B
  17. D
  18. A
  19. C
  20. A