How to Increase Your Customer Base
1. Leave books everywhere you go. Doctor’s office, dentist’s office, pediatrician, bank, ATM machine, car servicing, fast food restaurants, convenience stores. Don’t ask permission – just do it, if someone complains, apologize and don’t do it again.
2. Wear something Avon. Jewelry, clothing, perfume, etc. from the catalog will advertise your business. Go to to purchase Avon buttons.
3. The Power of Three: Give a book to three people you don’t know each day and get their phone numbers to check back with them before your order goes in.
4. When you deliver your orders, give your customer two books and ask her to pass one along to a friend. Tell her she will get a free gift if her friend orders.
5. Go canvassing. Pick a neighborhood, and go door to door. Knock (yes, gulp!) on the door and introduce yourself. Offer a sample and a book. Ask for their phone number.
6. Canvass businesses. Fix up a pretty basket with samples and small items (lip balm, small hand creams, trial size products, samples, etc.) and go to offices/businesses. Offer a book and something from your basket. Ask if you can call back to see if there are any orders. Staple a couple of pages from the order book on the front of the brochure for the employees to fill out.
7. Ask all your customers if they will take a book to work with them. Offer to pay them in free Avon if they get orders for you. They will then become “helpers” which could be the backbone of your business.
8. Get a small rack or a shower caddy-type basket from the dollar store. When you go into a store or a shopping center, leave the basket/rack on the back of your car with books in it.
How to Increase Your Sales
1. Call all your customers before you put your order in. Don’t be afraid of annoying them. Many, many times when I’ve called customers they’ve said “oh, I’m so glad you called because I wanted to order something and I forgot to call you.”
2. Suggestive selling. If Mary orders a lipstick, suggest a nail polish to go with it. If she orders a cleanser, suggest a toner to go with it.
3. Read, read, read. Read your Rep Times. Read your What’s New. Go through the brochure when it comes and learn what’s on sale. Read beauty and fashion magazines. Find out what the competition is selling, and what they’re charging.
4. Print a copy of the Product Reference Guide from youravon.com. There is a wealth of information there on Avon products.
5. Bundle products. Offer your customers the perfume, shower gel and body lotion, all in the same scent, with a small discount if they buy all three. Or bundle the cleanser and toner. Or bundle a day and night cream.
6. Offer your customers a deal they can’t refuse. Buy three Bug Guard Plus, get one free. Buy three shampoos, get one free. Buy three bubble baths, get one free. It cuts a little into your profit, but it increases your cash flow and award sales.
7. Samples, samples, samples. Put samples in your books of a new product. Call your customers back and ask how they liked it. Put a sample or two in their order. When you call them ask how they liked it.
8. Demos. Pick one or two items from the What’s New and show it everywhere. Seeing is buying. At the end of the campaign, offer to sell your demo for your cost, and use that money to buy the next demo.
9. Take the Beauty Advisor and Certified Beauty Advisor training. Reps who have done this have doubled their sales.
How to Make Money With Avon
1. Keep your Avon money and personal money separate. Open up a checking account for Avon, only.
2. Watch your personal purchases. If you purchase something for yourself, bill yourself and write a check to cover the cost and deposit it in your Avon account.
3. Don’t do heavy discounts. Avon does wonderful sales and even without sales, the products are very reasonably priced. A small free gift (lip balm, small hand cream, trial size shampoos, etc.) is a better idea if you want to offer something to your customers. It increases your award sales and introduces your customer to a new product that they may like and begin to order.
4. Pay your Avon bill on time. As long as you maintain good credit with Avon, your orders will arrive on time, and your customers will be happy.
5. Write up a breakdown of how your Avon profit will be handled. Example: 15% for business supplies, (you may want to do more in the beginning to get your customer base built up), 10% in Rep savings plan, 25% for long term goals, 50% for short term goals.
6. Be careful with inventory. It’s a good idea to have some items on hand (Bug Guard, Skin So Soft, deodorants, etc.) that your customers may need in a hurry, but keeping too much stock will eat into your immediate profit. If you can afford to hold inventory over a period of time until you sell it, fine, but if not, keep a limited amount of stock.
7. Consider Leadership. Avon’s Leadership opportunity is the best money making program available. Recruit other people to sell Avon, and eventually you will make a profit on their sales. It takes a lot of hard work, but the financial return is tremendous. Avon’s Leadership program has already made more than one millionaire.
MOST OF ALL, HAVE FUN. YOU ARE SELLING FOR THE BEST DIRECT SALES COMPANY IN THE WORLD. YOUR PRODUCTS ARE TOP NOTCH, REASONABLY PRICED AND BEST OF ALL DELIVERED RIGHT TO YOUR CUSTOMER’S DOOR – WITH A SMILE!