Kristin Shawn Harper

Redondo Beach, CA 90278

Seeking a position as

―Category Management―

with an organization where I can utilize my experience and knowledge of product development, procurement, innovation, channel strategy and global partnership

Accomplished and result driven professionalwith over 20 years of experience in food industry.

•10+ years Private Label development

•17+ years experience in natural & organic foods

•3+ years Quality Assurance environment

•3+ marketing environment

•2 year logistics and distribution environment

•3 year certification management

•2+ management

•1+ food manufacturing, R&D Environment, Regulatory

•1+ year Project Management

•1+ Food Service, Turbo Chef

Core Competencies
•Global sourcing, Cost Analysis (Raw Material)
•Manufacturing, and food service environment
•Sensory Panel trained
•Superior Internal and External Sales & Marketing ability
•Process development
•SQF Experience (practitioner)
•Third Party Distribution / •Competitive/ Strategic Planning
•Innovation oriented
•Superior presentation skills
•Strong conflict resolution skills;
team building
•SOP development
  • Strong Understanding of Organic, Non GMO, Fair Trade, Social Accountability Sourcing
/ •Expertise of Industry Analysis, Trends
•Stage Gate methodology
•Strong Analytical Skills; Forecasting MRP
•Technical Knowledge- frozen food, HPP
•Project Management
•JIT Experience
•CPG Experience
Experience & Accomplishment

Fresh & Easy 2015- present

Sr. Category Manager Prepared, Service and Beverage Counters

  • Category Management of 20 Categories and sales volume over 3 million
  • Develop, and implement, all prepared product development
  • Industry analysis to provide to forecast a long-term category strategy.
  • Perform continuous improvement/value engineering; current product line
  • Drive all aspects of the RFP process
  • Collaborate with cross functional team on food sourcing expertise
  • R&D assistance to the culinary team and commissary teams.
  • Brand strategy and architecture, new product development for consumables, line extensions, and quality assurance and vendor management.
  • Responsible for the development and management of all business and marketing plans; associated budgets.
  • Trend leader on Organic foods; Vegetarian, and HPP product lines
  • Maintained hundreds of supplier partnerships across over all categories

Michael Angelo’s 2013- 2015

Product Development, R&D (Manufacturing), Global Sourcing

  • Project Management- cross functional team communication
  • Developed, implemented, and provide supportive sourcing and R&D documentation
  • Drive, manage, implement of new product timeline- Communicate issues for collaborative planning for resolution or alternate plan.
  • Perform continuous improvement/value engineering; current product line
  • Develop, and drive NPD Stage Gate methodology- scope documentation
  • Drive all aspects of the RFP process- all categories
  • Source, and negotiate initial costing globally on all new raw material; conventional, non-GMO, and conventional- cost reduction of existing raw materials Build and Implement research to fulfill company’s organic certification; QAI
  • Quality Improvement Process- support all aspects of R&D role continuous improvement; value engineering of existing product lines
  • Initiate contracts, and evaluate all new product performance; Over-see vendor scorecards
  • Implement effective sourcing strategy to reduce cost, and manage the sourcing process- 30+ raw material items
  • Prototypes for range of Organic & Made w/organic based on company’s objective (recipe development)

Whole Foods Market Austin, TX2008-2013

Private Label Procurement Manage and maintain projects from concept to shelf.

  • Team Member of Private Label Innovator of the Year 2012 by PLMA, Category winner in Fresh Salsa and Specialty Chocolates 2012;Manage, and oversee the largest PL launch in WFM history in 2012 (Greek Yogurt)
  • Increased sales in Specialty, Frozen and Cheese categories during the last ten fiscal periods by an average of 27%
  • Direct working relationship with over 25 vendors- global travel
  • Product development of 15 grocery categories- launched 200 items in the 365 and Whole Foods Market brand
  • Manage, maintain and perform all purchasing duties associated with 29 Exclusive Brands grocery categories
  • Analyze internal sales data, outside industry information, branded competitors’ innovations and shelf-space allocation for overall category management
  • Review, negotiate and initiate costing for category bid submissions, cost/retail changes and line extensions lowest possible COGs
  • Source, develop and manage private label food and beverage categories totaling sales in excess of $200mm annually
  • Establish Global partnerships with new and existing vendors sourcing from developing countries-retail opportunities; social accountability and fair trade programs
  • Developed and increased market placement ­recognizing market trends and competitive patterns
  • Sensory panels on Exclusive Brands new product lines –R&D

Performance Food Group Broadline Batesville, MS 2007-2008

Buyer Perishable

• Maintain product costing and pricing, for major chain, local and regional accounts

• Implement purchasing methods that provide quality products- JIT

• Contract negotiation; National Brands, Casino, C-store, Prison

• Manage inventory levels to the designated goal level

• Created and developed Fresh Cut and Herb programs for 300 vendors- message and position

Trader Joes Company Monrovia, CA 1995- 2007

Quality Assurance Coordinator Perishable Merchandise Senior Customer Relations Specialist Store Management

• Fresh Bakery; Ready to eat entrees & salads; Dairy, Produce; Meats; National Floral & Plants-create Purchase Orders

• Development of Private labeled product-creation of Private Label, Artwork

• Secure future crop/ harvest buys, costs, set retail pricing

• Maintain relations with external vendors

• Team Lead with new hire training; including Supervised and trained additional Customer Relations Representatives

• Manage documentation related to food safety and audit, SOP development-compliance, GMPs and Food Safety Programs, QAI, the Bioterrorism Act as it pertains to Plant and Floral product

• Direct Reports 10-12 crew member


Masters of Business Administration- Global Marketing- UoP, 2013