ATTENTION STEP - BEGINNING
· GAIN ATTENTION WITH AN ARRESTING FACT OR LIVELY THEME-BASED HOOK ( GRABBER) RATHER THAN RITUALIZED OPENING REGARDING ROLE AND DUTY OF COUNSEL AND JURORS, INGRATIATING THANK-YOU'S, EXPLANATION OF PROCEDURE, BURDEN, PRESUMPTIONS, ETC.
ORGANIZATION
· SOUND AND LOGICAL PLANNING AND PREPARATION?
· SUMMARIZE CONCISELY WHAT HAPPENED?
· FOLLOW EASILY USING COMMON SENSE?
· FOCUS ARGUMENT ON ISSUES THAT ARE TRULY IN DISPUTE?
· SMOOTH TRANSITIONS FROM TOPIC TO TOPIC?
· CLEAR, INTERESTING, BELIEVEABLE?
· INCREASE INTEREST AND IMPACT?
· CREATE CONVINCING AND PERSUASIVE REASONS FOR CONVICTION/ACQUITTAL?
LAW
· EXPLAIN CLEARLY THE ELEMENTS OF THE CRIME OR DEFENSE?
· UTILIZE THE APPLIABLE LAW EFFECTIVELY BY INTEGRATING IT WITH FACTS?
· AVOID MAKING OBJECTIONABLE STATEMENTS, E.G., ARGUING OUTSIDE THE RECORD, GIVING PERSONAL OPINION, ETC.?
· INTERRUPT OPPOSING COUNSEL APPROPRIATELY AND WITHOUT RUDENESS TO MAKE OBJECTIONS?
FACTS
· MAKE EFFECTIVE USE OF EVIDENCE?
· ARGUE SPECIFIC, ACCURATEFACTS AND LOGICAL INFERENCES RATHER THAN SUPPOSITION AND UNSUPPORTED CONCLUSION?
· EXPLAIN LOGIC OF POSITION?
· DEAL EFFECTIVELY WITH WEAKNESSES IN OWN CASE?
THEORY OF THE CASE
· COMMUNICATE A COHESIVE THEORY OF THE CASE PULLING TOGETHER
· ALL THE POSITIVE ARGUMENTS AND PRESENTING STRONGEST POINTS IN MOST FAVORABLE LIGHT?
· USE ANALOGIES, METAPHORS, SIMILES, STORIES, QUOTES, RHETORICAL QUESTIONS, HYPERBOLE, UNDERSTATEMENT, ANTITHESIS, ANAPHORA, ETC., WITHOUT "BACKFIRE" POTENTIAL?
REBUTTAL / ANTICIPATORY REPLY
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· POINT OUT HOLES IN THE OPPOSITION'S CASE?
· PROSECUTION - DIFFERENTIATION BETWEEN OPENING ARGUMENT AND CLOSING (REBUTTAL) ARGUMENTS WELL PLANNED AND EXECUTED - SAVING THE BEST FOR LAST WHEN OPPOSITION (DEFENSE) HAS NO OPPORTUNITY FOR REBUTTAL?
· MAKE EFFECTIVE ANTICIPATORY REPLY TO COUNTER ANTICIPATED ARGUMENTS OF OPPONENT WHEN NO OPPORTUNITY FOR ORAL REBUTTAL AVAILABLE?
VISUALS
· MAKE APPROPRIATE USE OF EXHIBITS?
· MAKE CREATIVE USE OF COURTROOM TECHNOLOGY, E.G., POWERPOINT, TO ILLUSTRATE THE CASE IN "TELL AND SHOW" FASHION?
CLOSING - ENDING
· EXHORT - MOVING CALL TO ACTION?
· END WITH DRAMATIC NOTE OF FINALITY?
· END ON HIGH NOTE?
LOGISTICS
· LENGTH OF ARGUMENT? TOO BRIEF ABOUT RIGHT JUST RIGHT TOO LENGTHY
· BODY LANGUAGE?
· POSTURE AND STANCE?
· EYE CONTACT?
· POWERFUL, UNDERSTANDABLE, GRAMMATICAL LANGUAGE WITHOUT CLICHES OR LEGAL JARGON?
· VOICE - DISTINCT, RATE, PITCH, VOLUME, PRONUNCIATION?
· RAPPORT WITH JURORS?
· CONVINCING & PERSUASIVE
· COMMITMENT TO MESSAGE?
· ENTHUSIASM
· WOULD YOU, AS A JUROR, ACCEPT THE LAWYER'S POINT OF VIEW AND BELIEVE THE LAWYER'S ARGUMENT?
· WOULD YOU, AS A JUROR, BE WILLING TO TAKE THE ACTION THE LAWYER SEEKS, I.E., DELIVER THE DESIRED VERDICT?