Ready New York

Campaign Sponsor: NYC Office of Emergency Management

Volunteer Advertising Agency: Deutsch Inc.

BACKGROUND:

According to a 2013 OEM survey, 35 percent of New Yorkers said they did not feel prepared for an emergency, such as a natural disaster, fire, power outage or act of terrorism. Additionally, 33 percent said they did not have any form of a household emergency plan, and 64 percent did not have all of the recommended emergency supplies.

In New York City, with its more than 8.4 million diverse residents, the New York City Office of Emergency Management (OEM) has developed a comprehensive New York preparedness campaign. The campaign is designed to encourage all New Yorkers to prepare for emergencies, both natural and man-made, including anything from fires, floods and building collapses to hurricanes or terrorist attacks.

CAMPAIGN OBJECTIVES:

·  Ready New York is a local PSA campaign designed to educate and empower New Yorkers to prepare for and respond to emergencies including natural and man-made disasters.

·  Ready New York’s goal is to raise awareness among New Yorkers about the importance of preparedness.

TARGET AUDIENCE:

·  New Yorkers 25 years of age and older, particularly those with children.

CAMPAIGN MESSAGING:

·  The new PSAs take a more serious approach to illustrate the importance of knowing where to meet your family in the event of an emergency. They direct audiences to visit NYC.gov/ReadyNY, or call 311 where New Yorkers can find a host of preparedness resources, including 11 emergency preparedness guides in 13 languages and audio format.

FOR ADDITIONAL CAMPAIGN INFORMATION, PLEASE CONTACT:

Christina Farrell

Deputy Commissioner for External Affairs

NYC Office of Emergency Management

165 Cadman Plaza East
Brooklyn, NY 11201

Phone: (718) 422-4895

OR

Zach Williams

Assistant Campaign Manager

The Advertising Council

1707 L Street NW

Suite 600

Washington, D.C. 20036

Phone: (202) 558-7205

Fax: (202) 331-9790 www.adcouncil.org

TO ORDER ADDITIONAL

CAMPAIGN MATERIALS,

PLEASE CONTACT:

CI-Group

10 Salem Park

Whitehouse, NJ 08888

Phone: 1(800)933-PSAS (7727)