______is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.
a) Persuasive Labeling
b) Greenwashing
c) Express Warranting
d) Service Mark
A ______is the exclusive right to use a brand or part of a brand.
a) Trademark
b) Patent
c) Service Mark
d) Generic Product Name
Which definition matches with shopping product?
A.A relatively inexpensive item that merits little shopping effort
B.A product that requires comparison shopping, because it is usually more expensive and found in fewer stores
C.A particular item for which consumers search extensively and are reluctant to accept substitutes
D.A product unknown to the potential buyer or a known product that the buyer does not actively seek
Which is not a symptom of overextension?
A.Some products have low sales or cannibalize sales of other items
B.Resources are disproportionately allocated to slow-moving products
C.Items have become obsolete because of new product entries
D.All products have high sales
Which of these are considered products?
A. Tangible goods
B. Service
C. Idea
D. All of the above
All the goods an organization sells is known as what?
a. Product mix
b. Product
c. Product item
d. Inventory
An advantage of private brands is earning higher profits?
A. True
B. False
A trade mark is the exclusive right to use a brand.
a. True
b. False
A confirmation of the quality or performance of a good or service is
a. Guide
b. Warranty
c. Service
d. Product
Everything, both favorable and unfavorable, that a person receives in an exchange is know as a
a. Product
b. Merchandise
c. Tariff
d. None of the above.
Product is the starting point of marketing mix.
A. True
B. False
Branding Strategies include which of the following
a. Manufacturers’ brand, and captive
b. Private brand, and captive
c. Private brand, captive brand, manufacturers’ brand
d. None of these.
The brand name of a manufacturer is known as
a. Manufacturers’ brand
b. Private Brand
c. Captive Brand
1. B
2. A
3. B
4. D
5. D
6. A
7. A
8. A
9. B
10. A
11. A
12. C
13. A