Course Title:Marketing/Economics of Business Ownership
Industry Sector: Marketing, Sales, and Service & Business/Finance
Career Pathway:Entrepreneurship,Professional Sales and Marketing
Unit: Leadership Development
Content/Concepts / Common Core CTE Anchor Standards- Communication Skills
- Leadership Development
- Social Etiquette & Intelligence
- Ethics
- Interpersonal Skills
- Professional Development (Public Speaking, Time Management, Goal Setting etc.)
- Management Skills
Acquire and use accurately (industry) sector terminology and protocols for communicating effectively in oral, written, and multimedia formats.
- Recognize the elements of communication using a sender-receiver model.
- Identify barriers to accurate and appropriate communication.
- Interpret verbal and nonverbal communications and respond appropriately.
- Demonstrate elements of written and electronic communication such as accurate spelling, grammar, and format.
- Communicate information and ideas effectively to multiple audiences using a variety of media and formats.
Integrate multiple sources of career information from diverse formats to make informed career decisions and manage personal career plans.
- Identify personal interests, aptitudes, information, and skills necessary for informed career decision-making.
- Recognize the role and function of professional organizations, industry associations, and organized labor in a productive society.
- Develop a career plan that reflects career interests, pathways, and postsecondary options.
- Evaluate personal character traits such as trust, respect and responsibility and understand the impact they can have on career success.
- Explore how information and communication technologies are used in career planning and decision-making.
- Research the scope of career opportunities available, and the requirements for education, training, certification, and licensure.
- Integrate changing employment trends, societal needs, and economic conditions into career planning.
Practice professional, ethical, and legal behavior consistent with applicable laws, regulations, and organizational norms.
- Demonstrate ethical and legal practices consistent with (industry) sector workplace standards.
- Explain the importance of personal integrity, confidentiality and ethical behavior in the workplace.
- Analyze organizational culture and practices within the workplace environment. (new)
Work with peers to promote effective leadership, group dynamics, team and individual decision-making, benefits of workforce diversity, and conflict resolution.
- Define leadership and identify the responsibilities, competencies, and behaviors of successful leaders.
- Identify the characteristics of successful teams including; leadership, cooperation, collaboration, and effective decision-making skills as applied in groups, teams and student organization activities.
- Understand the characteristics and benefits of teamwork, leadership, and citizenship in the school, community, and workplace setting.
- Explain how professional associations and organizations and associated leadership development and competitive activities enhance academic preparation, promote career choices, and contribute to employment opportunities.
Student Competencies/Outcomes
Students will be able to:
- explain the nature of effective communication
- determine their own communication style and how to effectively interact with others
- apply effective listening skills
- make an oral presentation
- participate as a team member
- understand what makes a team successful
- identify personality traits important to business
- demonstrate appropriate creativity
- demonstrate ethical work habits
- explain careers in Marketing or Business
- Identify their own occupational interests
- conduct effective meetings
- identify the functions of management
- describe the management techniques used by effective managers
- create an action plan to effective monitor progress of projects
- create SMART goals (both personal and professional)