CONTACT:INSERT DATE
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MUDDY PUDDLES “WELLY WALK” WITH PEPPA PIG COMING TO INSERT TOWN OR COMMUNITY
Residents Will Raise Funds for Childhood Cancer Research and Family Support
April showers bring…muddy puddles!
I’m reaching out today aboutThe Muddy Puddles Project, the chosen charity for Entertainment One’s (eOne) preschool TV property Peppa Pig, to share information about an exciting fundraising campaign to benefit children battling cancer.
April 1sthas been officially proclaimed “National Jump in Muddy Puddles Day” by the nonprofit, and it kicks off a whole season of special events benefitting the charity, including Peppa Pig-inspired Welly Walks, an organized nature walk in your favorite pair of wellies (rain boots) geared toward children.
In an effort to support the project while having fun, ADD NAME OF YOUR PRESCHOOL, CLUB OR OTHER GROUP HERE will host a Peppa Pig-inspired Welly Walk Fundraiser for a chance to meet Peppa Pig and other great prizes. Children participating in the Welly Walk fundraiser will enjoy the sights, sounds and smells of nature, while jumping in muddy puddles along the way! This simple act of childhood is encouraged to honor all children who are otherwise unable to do so.
WHAT: MUDDY PUDDLES WELLY WALK
A simple stroll in your wellies (rain boots) where children can enjoy nature and jump up and down in muddy puddles.
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WHERE:ADD COMPLETE ADDRESS HERE
The Muddy Puddles Project celebrates kids being kids, and all the silly and fun aspects that come along with it, to honor all kids who are battling cancer. By raising money for the Muddy Puddles Project, NAME OF PRESCHOOL, CLUB OR OTHER GROUP will support their efforts to fund childhood cancer research that has the potential to save lives.
INSERT YOUR NAME HERE said: “[Add a quote to explain what inspired you to take part in the campaign, and any unique activities you may have planned].”
“Welly walks allow children to discover and explore the world around them, while helping others,” said Cindy Campbell of the Ty Louis Campbell Foundation, home to The Muddy Puddles Project. “We are thrilled that so many children are taking part in their very own Muddy Puddles Welly Walk! By jumping in muddy puddles like Peppa Pig and raising money for the Muddy Puddles Project – they will help us get one step closer to curing childhood cancer.”
“Entertainment One is proud to support the Muddy Puddles Project and its ‘Welly Walk’ initiative,” said Julie Powell Christopher, VP of Marketing, North America, for eOne Licensing. “It’s oinktastic that Peppa’s favorite activity is part of such an important cause -- we can all help make a difference by doing something as simple as jumping in a muddy puddle.”
It’s not too late to sign up and take part in your very own Peppa Pig’s Muddy Puddles Welly Walk! Sign up your nursery or family now at to get your free Muddy Puddle Fundraising Guide, full of fundraising ideas and tips for great walks and activities indoors and out – including free Peppa Pig coloring pages!
The downloadable Peppa Pig Welly Walk Kit can also be found on the official Peppa Pig website along with more information about the TLC Foundation:
About the Muddy Puddles Project
The Muddy Puddles Project is a celebration of children and childhood. It was inspired by five-year old Ty Campbell, a little boy who absolutely lovedPeppa Pigand dreamed of jumping in muddy puddles just like her when his cancer was cured. The project embodies the act of kids being kids in honor of those who can’t.
At its core, the Muddy Puddles Project is a vehicle to remind parents to stop sweating the small stuff; but it is also a fundraising platform for theTy Louis Campbell (TLC) Foundationin support of childhood cancer research. After Ty lost his battle with cancer, his parents committed to finding ways to fund innovative research geared toward safer, more effective treatment of various childhood cancers. It is the perfect vehicle to engage children in philanthropy because it encourages them to have fun while doing good.
For more information, visit wwwmuddypuddlesproject.org or follow on Facebook, Instagram and Twitter @MuddyPuddlesProject.
About Peppa Pig
Airing daily on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig. Peppa’s favorite things include playing games, dressing up, spending days outdoors, and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family; Peppa’s adventures always end happily with loud snorts of laughter. Peppa Pig episodes are available on DVD, and for download on iTunes, Google Play and Amazon platforms. For more information on Peppa Pig, please visit the popular website and check out Peppa on Facebook, Twitter and Pinterest.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production company Renegade 83; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.
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