Update verbiage on Telcard Long Distance Cards

Communication Brief & FAQ

DOCUMENT OBJECTIVE / Update current information on all Telcard Long Distance cards
DEPARTMENT / MARKETING
LAUNCH DATE* / 02.08.2017
CREATED BY / Natashia N. Tomokane, PREPAID Product Manager
DOCUMENT VERISON / 2.6.17 - 001

*Tentative to change

PRODUCT NAME

Prepaid Long Distance Cards (Telcard)

ü  Telcard LD $5

ü  Telcard LD $10

ü  Telcard LD $20

SERVICE(S) INVOLVED

ü  Prepaid Long Distance

NETWORK(S) INVOLVED

ü  All Prepaid Long Distance activities

LOCATION

ü  CNMI & GUAM

MARKETING STRATEGY

[MARKET RESEARCH/BUSINESS NEED]

ü  CNMI & GUAM

[TARGET MARKET]

ü  All Prepaid Long Distance Card customers

[PROMOTION, PRODUCT & PRICING]

·  To update the current verbiage and information on all Telcard LD denominations

Special Request:

·  Please create get translation of the instructions below for each corresponding language.

Calling from GUAM
Language / Instructions
English / Dial 646-7243 and listen for voice prompt, then press 1
Tagalog / Dial 646-7243 and listen for voice prompt, then press 2
Japanese / Dial 646-7243 and listen for voice prompt, then press 3
Chinese / Dial 646-7243 and listen for voice prompt, then press 4
Korean / Dial 646-7243 and listen for voice prompt, then press 5
Russian / Dial 646-7243 and listen for voice prompt, then press 6
Calling from CNMI (Saipan, Tinian or Rota)
Language / Instructions
English / Dial 236-0011 and listen for voice prompt, then press 1
Tagalog / Dial 236-0011 and listen for voice prompt, then press 2
Japanese / Dial 236-0011 and listen for voice prompt, then press 3
Chinese / Dial 236-0011 and listen for voice prompt, then press 4
Korean / Dial 236-0011 and listen for voice prompt, then press 5
Russian / Dial 236-0011 and listen for voice prompt, then press 6

Special Requests:

·  Create new graphic image to replace existing information on Telcard LD for all denominations to reflect the above information

o  Remove all information within the red outline and replace with information above

·  I can send graphic file to JMB before production of our new card orders

SELECT TYPE OF SERVICE REQUEST
ATL / BTL / Direct
Social Media / Webpage / SMS Blast
C2 Social / Social Media / Email Blast
TV / In-Store Collateral / Call-Outs
Print / Store TV Ads
Radio
Digital Billboard

FREQUENTLY ASKED QUESTIONS – What is the step by step process of using and IT&E Long Distance Card?

Step 1A) If calling from Guam, dial 646-7243

1B) If calling from (CNMI) Saipan, Tinian or Rota, dial 236-0011

Step 2) Listen for voice prompt, then enter the number of the preferred language

Step 3) Enter the card number

Step 4) Dial your destination

Step 5) Enjoy the best prepaid Long Distance rates, only at IT&E!!!

2

CONFIDENTIAL AND FOR INTERNAL USE ONLY