I&R Committee Meeting at APPA Conference– NOTES – Rough Draft/Unedited

July 15, 2011

Discussion on Strategic Plan

Joined by Lander, Darrel, Polly, and Mary to discuss strategic plan. Lander asked that we let the board know if the plan was realistic with regard to timeframe as well as what the action items were. Told to concentrate on the midterm items and the long term items would work themselves out.

Committee discussed the demands and agreed to discuss if the plan is acceptable/doable as is.

Any difficulties with accomplishing initiatives.

Asked for committee members to commit to certain initiatives

Discussed deliverable items vs. ongoing and items that were already done and were listed in the strategic plan.

Information and Research Committee only:

FIVE LEADING STRATEGIES against a set of short, mid, & long term INITIATIVES*:

1:ENGAGE ALL STAKEHOLDERS:

  1. Develop and implement Engagement Plans for all stakeholders both internally and externally.
  2. Establish localized delivery systems that touch stakeholders at their time and

Short Term Initiatives. . . 2011:

Mid-Term Initiatives . . . 2012:

  • Upgrade FPI energy module (I&R) – Priority 1, M [Darryl Boyce and FPI Energy Subcommittee]
  • Develop a presentation framework for FPI institutional data as a “plug & play” for institutions (I&R)– Tabled
  • Utilize Thought Leaders as an engagement tool for senior institutional officers (I&R)– Priority 1, L [Norm Young and Marketing & Communications Subcommittee]
  • Redesign website to add further enhancements and upgrades, improve navigability, and ensure website is the “Go-to Resource” (I&R)– Priority 1, L [Jeri King and Website Subcommittee]
  • Expand writers of magazine articles (I&R)– Priority 3, M [Steve Glazner]
  • Write articles and advertise in trade publications of aligned organizations about APPA’s value to the industry (e.g., target FPI, FMEP, & AFE)(I&R)– Priority 1, M [Norm Young and Marketing & Communications Subcommittee]

Long Term Initiatives . . . 2013/14:

  • Utilize best practices of our International partners (I&R) – Priority 5, L

2:BROADEN THE MEMBERSHIP:

  1. Develop and implement Recruitment and Retention Plans with packaged programs, benefits, and services that effectively target varied market sectors and expand market share.

Short Term Initiatives . . . 2011:

  • Utilize FPI to recruit new members (I&R) – Priority 1, M [Darryl Boyce]

Mid-Term Initiatives . . . 2012:

Long Term Initiatives . . . 2013/14:

3:DEVELOP FUTURE LEADERS:

  1. Develop and implement plans to create, engage, and replenish a future generation of leaders.
  2. Define appropriate roles and responsibilities for APPA International and its regions and chapters to ensure a consistent, smooth and well-orchestrated delivery system exists.
  3. Further assess important generational differences to ensure succession planning is “considered” and effective.
  4. Partner with accredited educational institution’s with Facilities & Construction Management related degreed programs to groom future leaders.

Short Term Initiatives . . . 2011:

Mid-Term Initiatives . . . 2012:

Long Term Initiatives . . . 2013/14:

  • Develop qualities and leadership skills that will be needed by 2020 (I&R)– Priority 3, M

4:ENHANCE PROFESSIONAL DEVELOPMENT OFFERINGS:

  1. Develop and implement training and development offerings in collaboration with the international community, its regions and chapters to ensure content meets the needs of all stakeholders in the educational community.
  2. Further clarify and utilize the APPA designed “professional development continuum” to aid in targeted career planning for all stakeholders.

Short Term Initiatives . . . 2011:

Mid-Term Initiatives . . . 2012:

  • Offer innovative educational opportunities via audio streaming, YOUTUBE, and other social media (I&R)/ (PD)– Priority 1, L [Jeri King]

Long Term Initiatives . . . 2013/14:

5:EXPAND RESEARCH:

  1. Expand research to build credibility and assure broad dissemination to all stakeholders.
  2. Increase collaborative opportunities with external organizations and agencies.
  3. Ensure that the Body of Knowledge remains fresh, vibrant, and up-to-date for use by all stakeholders at their time and place of choice.

Short Term Initiatives . . . 2011:

Mid-Term Initiatives . . . 2012:

  • Revitalize research projects (I&R)/ CFaR– Priority 3, L [CFaR]
  • Utilize Thought Leaders outcomes for further research topics (I&R)/CFaR– Priority 1, L [CFaR]
  • Re-establish Student Research Competition (I&R)/CFaR– Priority 5, L
  • Focus on establishment of international industry benchmarks, metrics,

& ratios (P)/ (I&R)– Action—tie in with FPI Energy Module update

  • Develop “Best Practices” on sustainability issues (e.g., building design and construction methods; metrics-based success stories, etc.) (I&R)– Priority 3, M
  • Explore “use of space” collaboratively with NACUBO & SCUP

(e.g., to reduce carbon foot print)(I&R)– Priority 2, L

Long Term Initiatives . . . 2013/14:

  • Establish a repository of “best practices” from the various completed research projects (PAC)/(I&R)/ (CFaR)– Priority 2, M [CFaR]
  • Focus on joint application of grants/ contracts with the academic community (PAC)/(I&R)/ (CFaR)– Priority 5, L
  • Partner with other associations/ agencies on potential research projects (PAC)/(I&R)/ (CFaR)– Priority 5, L

Strategic Plan Details & Additional Notes:

SHORT TERM ITEMS:

Upgrade FPI Energy Module (2M)

  • See how survey response goes
  • Deliver module in phases – not wise to promise delivery in 2012
  • Possibly add a separate program to ours that can be easily incorporated

Develop FTP Plug and Play (?)

  • Need feedback from users (especially new users)
  • Needs to be usable by laypeople
  • Target senior administration
  • Possibility of an application from APPA that would create a personalized report
  • Confusion about what the actual initiative in the strategic plan really meant

Thought Leaders (2-3 L)

Overlaps with professional development initiatives

Possibly a marketing issue

Need to target institutional officers

Market institutional officers through APPA website and publications

Use FPI as a selling point

This is an ongoing issue – not just one brochure or on article.

Redesign APPA Website (actually enhancements) (2L)

  • Already redesigned – concentrate on enhancements and updates
  • Expand Writers of Magazine Articles (3M)
  • We do have several new authors and columns
  • Possibly write a blurb in Digest about how to submit an article to magazine
  • Possible ways to show success stories (online)
  • Add instructions on how to submit to Listserv

LONG TERM ITEMS:

Use Best Practices of International Partners (5L)

  • Add an award for Best Practices of International Partners (Suggest to Professional Awards Committee)

Use FPI To Recruit New Members (1M)

  • Already ongoing (e.g., cohorts)
  • Offer lower rates

Develop Future Leaders (3L)

Not only I&R Responsibility

Develop Subcommittees

Enhance Professional Development Offerings/Social Media (2L)

  • Twitter/Linked In/ Facebook
  • Use YouTube to promote conference
  • Use LectureCapture
  • Negative – cost is prohibitive in hotels to record sessions

Enhance and Revitalize Research (3L)

  • Ongoing initiative
  • Consensus Research is already happening
  • Different levels of research
  • More sponsored research needed
  • Change role of CFaR officers to incorporate research

Utilize Thought Leaders (1L)

  • No comments – table

Reestablish Student Research Competition

  • Check to find out background on why it was cancelled

International Benchmarks

  • Ti e to energy module
  • Best Practices – Sustainability

Best Practices – Sustainability (3M)

  • Capture what APPA has already done
  • Possibly new award in the works
  • Check on Green Globes (Canada)
  • Check on purchasing policies

Explore Use of Space (NACUBO and SCUP) (2L)

  • Generic designs
  • Scheduling
  • International members use this more than U.S.
  • Raising awareness
  • Communication
  • Joint article with Int’l members
  • Develop stronger relations with NACUBO and SCUP

Web Subcommittee Report

  • Web pages: Change strategy on how committee woks. Contact committee for feedback as opposed to committee working on things separately from the office.
  • Social Media: Use photos to entice participation and then use timing to promote events and new initiatives. Have a designated person to shepherd the project and social media venues, or they will not flourish.

FPI Update

  • Maggie and Christina reported on upgrades, enhancements, and changes to FPI survey. Discussed Maggie’s new way of scrubbing the data.
  • Discussion on when to close the survey. Consensus to close on 12-1 to help with budgets and school schedules.

BOK Update

  • Maggie reviewed the status of BOK including 66 chapters (8 new ones still to be written.)
  • Noted addition of icons to online BOK to link users to the magazine, credentialing, FPI, Archives, CFaR, etc.
  • Adding section to show photo and bio for authors of each BOK Chapter
  • Adding reports to track comments to BOK
  • Working on asking authors to commit to updating the BOK
  • Working on getting authors to write questions for credentialing tests

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