Contact: Diane Scherrer 856-642-0007

Beef Up For The Kids Kicks Off Sixth Year Charity Event

Philadelphia, PA — When you purchase pastrami, roast beef and corned beef from the deli department of any Acme Market May 1 thru June 30, you will be helping a child in need.

May 1 kicks off the Sixth Annual Beef Up For The Kids program, which is the brainchild of Vincent Giordano Corporation of Philadelphia, benefiting Variety – The Children’s Charity of Greater Philadelphia. In conjunction with Acme Markets, the Beef Up For The Kids program returns to Variety 50¢ on every pound of Vincent Giordano brand Roast Beef, Corned Beef and Pastrami purchased at any Acme store in the months of May and June. John J. Dougherty, president of Variety, has watched those 50¢ per-pound proceeds grow to exceed $200,000 over the past five years to help fund Variety’s many special needs programs.

Dougherty says, “The five previous Beef Up For The Kids campaigns have greatly benefited our children with disabilities in helping to continue programs such as Direct Care for Kids and the Variety Club Camp and Developmental Center. The Giordano family and Acme Markets have both proven to be valuable partners in this venture.”

Judy Spires, president of Acme Markets, says, “Our corporate culture revolves around our being a good neighbor and a supporter of organizations such as Variety – The Children’s Charity. When we partner with a company as quality oriented as Vincent Giordano Corporation, we know our efforts will be successful.”

Beef Up For The Kids is a special promotional program created by the Vincent Giordano Corporation, a long time supporter of Variety – The Children’s Charity. The company, a meat processing company that offers roast beef, corned beef and pastrami products to retail, foodservice and fast food chains, ranks among the top 200 meat processors in the country and is recognized by its peers in the industry for its commitment to food safety practices and to community service.

Acme is a Northeast retailer operating both combination stores and supermarkets for a total of 133 locations in the states of Delaware, Maryland, New Jersey and Pennsylvania. Acme is the Northeast Region of Albertsons, Inc., which is headquartered in Boise, Idaho.