Uponor Rejuvenates Website
Page 1
For Immediate Release
November 20, 2007
Contact: Jon Orton
e-Commerce/Public Relations Manager
(800) 321-4739, ext. 5329
Uponor Rejuvenates Website to Provide
In-Depth, Easy-to-Navigate Learning Resource
Uponor, Inc., recently orchestrated a dramatic and sweeping makeover of its website, Launched in October 2007, the new site is designed to provide a comprehensive and in-depth learning resource on Uponor’s four primary business sectors: radiant heating and cooling, plumbing, fire safety and commercial products. Targeting trade professionals and consumers, the website is segmented by product to provide an easy-to-navigate format.
Visitors to the site will find these new or enhanced sections:
A comprehensive contractor resource center that includes a product and tool showcase, as well as technical specifications, system guides and information about product warranties, codes and standards.
A consumer support center that enables homeowners to outline their interests in Uponor systems and to locate the nearest installer.
Testimonials and case studies from both trade and consumer customers, describing their installation challenges and how Uponor systems have helped them overcome those challenges.
A professional training center, listing a lineup of hands-on contractor workshops held at the Uponor facility in Apple Valley, Minn., and
the company’s recently unveiled schedule of webinars, which are part of the AIA Continuing Education System. Working through the Uponor site, interested parties can register online for these free webinars.
“Our vision for the new website was to deliver compelling content and value, to engage our visitors and create a positive response,” says Joel Culp, vice president, Offerings/Marketing. “We worked to define our online presence in the same way we do our products and services: To meet the needs of our customers in a way that also maximizes Uponor’s competitive advantages and clearly affirms our leadership position.”
The site is fully committed to Uponor trade partners, according to e-commerce and public relations manager Jon Orton, who spearheaded the redesign effort. “This new website is paramount to our business strategy of building partnerships with the trade community.”
“To the trade, we are saying: ‘We rely on you everyday. That is why we want to help you educate your customers on the value of our systems through this new site, while also creating awareness and demand in your local markets to help grow your businesses.’”
Orton notes that his team will continue to refine the new website, adding more functionality and more sections geared to additional target audiences “to create an industry resource that will help educate our partners and prospective customers.”
Editors are invited to visit the media segment of the new site, “News/Events,” which can be accessed through the home page at In addition, the media is welcome to explore possible case studies through the “Testimonials” tab at the top of the home page.
Uponor, Inc., is a leading supplier of PEX-a plumbing, fire safety and radiant heating systems for the residential and commercial building markets across North America and Europe. Uponor employs 4,100 people globally. In 2006, Uponor's net sales were 1.157 billion euros, returning an operating profit of 12.4%. Uponor OYJ is listed on the Nordic Exchange in Helsinki, Finland. Uponor Inc. is headquartered in Apple Valley, Minn. For more information, visit call Uponor toll-free at (800) 321-4739.
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Hi-res versions of photographs to accompany this release are available for immediate download in .tif format by using this link:
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