A Case Study By:

Loyaltyworks

2299 Perimeter Park Dr.

Suite 150

Atlanta, GA. 30341

(800) 844.5000

Table of Contents

Executive Summary………..…………………………………………………………………………..3

Background……………………………………………………………………………………………..4
Company Overview

Situation Anlalysis

Company Objectives

Solution……………………………………………………………………………………………..…..5

Results ………………………………………………………………………………………………….6

Why Loyaltyworks & the ISI group? …………………………………………………………………8

Who We Are

Accolades

Testimonials

Psychology of Motivation

Client Profile

Locum Leadersis one of the staffing industry’s fastest growing recruitment companies, specializing in part-time or temporary roles for health systems and hospitals.

Situation –Roles in the world of physicians and IT are harder to fill than other temporary jobs because of the work load many of these professionals are already under. Locum sought to successfully reach out to busy physicians and IT Consultants about job opportunities, and to keep them returning to fill more and more roles.

Company Objectives–Locum’s objectives were to make strong matches between facilities and job seekers.

Solution

Locum Leaders created an app that allowed prospective job seekers to search for and filter new jobs by date, specialty and location. This app gave them a competitive advantage over their competitors. But they decided to take it a step further by partnering with Loyaltyworks to build a comprehensive points-based physician and IT Consultant loyalty program around its usage. The program involves goals that must be met in order to receive points. Goals are met by successfully working the required number of hours per year. The annual goals are for physicians are 950 hours and 1500 hours for IT Consultants.

The company identified the following elements that needed to exist in order for the rewards program to be successful:

  • Manager support
  • Attainability of reward
  • Set goals
  • Easy to understand rules
  • Participation
  • Continuing job placement
  • Loyalty
  • Attractive rewards
  • Maximizing net savings versus maximizing benefit-cost

The value proposition for each physician once they reach goal is $950.00 worth of points, but any hours worked after that rewards them with additional points. The value proposition for each IT Consultant once they reach goal is $1200.00 worth of points, but any hours worked after that also rewards them with additional points. Another reason the client introduced the rewards program was to help increase loyalty in an industry that is highly competitive. Hours are uploaded monthly and points are distributed once goals have been met or exceeded.

Results

These results are based on a survey given by the client:

  • The reward program affected participant’s opinion of the client in a more favorable view- 92.86%
  • The likelihood that participants will refer other job seekers to the client- 85.71%.
  • The reward program affected the willingness of participants to work with the client again- 92.86%.

Why Loyaltyworks & the ISI group?

Who we are

The first thing you should know about Loyaltyworks is that we practice what we preach. Nothing is more important to us than building strong relationships with our clients, our program participants, our employees and our community.

Led by an outstanding senior management team with deep industry experience, Loyaltyworks embodies the values inherent in the solutions we provide. Our clients and the people who drive their business success come first. Whether we’re solving a client’s problem, raising money for a worthy cause or helping a program participant redeem a hard-earned reward, our corporate culture centers on doing things correctly, clearly and honestly. As a result, our clients find us very easy to work with.

Accolades

Best & Brightest Companies To Work For In Atlanta, 2013 & 2014

Top 50 Marketing firms in Atlanta 2013

Inc. 500 Fastest Growing Companies 2012

Testimonials and case studies

“This program is not only a first in our industry, but has really been a key win for us in standing out from our competitors. Our customers are sincerely interested in the program and our redemption rate speaks to that interest. We’ve only received positive feedback from our customers who have redeemed, on quality and arrival timing of their rewards”

“Our Rewards Program through Loyaltyworks has been well received by our customers. The service provided is first class all the way. Many of our customers have utilized the "Uniquely Yours" option for everything from boats to remodeling their kitchens. It’s an offering that really makes our Rewards Program stand out.”

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