·  Change4Life Be Food Smart campaign 2017

·  Social media toolkit

Please note that the information in this document is strictly embargoed. Information about the Change4Life Be Food Smart campaign should not be shared publicly until 00:01 on 3 January 2017.

SOCIAL MEDIA TOOLKIT - OUTLINE

On Tuesday 3 January, Change4Life will be launching an exciting new healthy eating campaign called Be Food Smart.

The exciting new campaign will help families make healthier choices with a free smartphone app which visualises how much total sugar, salt and saturated fat is inside everyday food and drinks. The new app is also packed full of great hints, tips, fun food detective activities and mini missions to get the whole family involved.

The campaign will include digital advertising, eCRM, PR activity and a social media campaign, which will encourage people to search Change4Life and download the new app.

This toolkit contains information to help local authorities and other partners promote the campaign through social media to help reach as many families as possible.

Before posting any messages or content related to the campaign please check that all posts are in line with the campaign key messages which are available on the CRC.

Please note all information in this document is strictly embargoed until 3 January when the campaign launches.

SOCIAL MEDIA CONTENT

This section provides you with suggested copy for Change4Life Be Food Smart social media posts.

Where appropriate, please use your unique URL links to direct your local audiences to the Change4Life website, where Be Food Smart information will appear on the homepage from 3 January. This will enable us to track your social media activity and provide you with results at the end of the campaign. This has been highlighted in the URL section in the table below.

Please visit the Campaign tracking section in the Change4Life January 2017 campaign section of the CRC to find your unique URL.

Facebook / Twitter
Kids are eating nearly three times more sugar than they should. To see how much sugar is in your food and drinks, download the FREE Be Food Smart app today
[insert unique URL]
IMAGE: HOW MUCH IS TOO MUCH? SUGAR_FACEBOOK / Find out what’s in your food and drinks with the FREE Be Food Smart app
[insert unique URL]
<IMAGE: HOW MUCH IS TOO MUCH? SUGAR_TWITTER
Our kids might seem fine on the outside but eating too much saturated fat can lead to the build-up of harmful fat on the inside. Find out what’s in their food with the FREE Be Food Smart app
[insert unique URL]
<IMAGE: HOW MUCH IS TOO MUCH? FAT_FACEBOOK> / Find out what’s in your food and drinks with the FREE Be Food Smart app
[insert unique URL]
<IMAGE: HOW MUCH IS TOO MUCH? FAT_TWITTER>
Over half our kids are eating more salt than they should. To see how much salt is in your food and to make sure your children aren’t eating too much, download the FREE Be Food Smart app
today
[insert unique URL]
<IMAGE: HOW MUCH IS TOO MUCH? SALT_FACEBOOK> / Find out what’s in your food and drinks with the FREE Be Food Smart app
[insert unique URL]
<IMAGE: HOW MUCH IS TOO MUCH? SALT_TWITTER>
Find a drink and guess how many grams of sugar are in it. To find out the correct answer and to make sure your children aren’t having too much, download the FREE Be Food Smart app today
[insert unique URL]
<IMAGE: QUIZ POST. JUICE DRINK_FACEBOOK> / To find out how much sugar is in your favourite food and drinks, download the FREE Be Food Smart app today
[insert unique URL]
<IMAGE: QUIZ POST. JUICE DRINK_TWITTER>
Find a snack and guess how many grams of sugar, saturated fat and salt are in each serving. To find out the correct answer and make sure your children aren’t having too much, download the FREE Be Food Smart app today
[insert unique URL]
<IMAGE: QUIZ POST. SNACKS_FACEBOOK> / To find out how much sat fat and salt is in your favourite food and drinks, download the FREE Be Food Smart app today
[insert unique URL]
<IMAGE: QUIZ POST. SNACKS_TWITTER>
Find a pudding and guess how many grams of saturated fat are in each serving. To find out the correct answer and make sure your children aren’t having too much, download the FREE Be Food Smart app today
[insert unique URL]
<IMAGE: QUIZ POST. PUDDING_FACEBOOK> / To find out how much sat fat is in your favourite food and drinks, download the FREE Be Food Smart app today
[insert unique URL]
<IMAGE: QUIZ POST. PUDDING_TWITTER>
Kids might look fine on the outside but if they eat too much saturated fat, it can clog up their arteries and lead to serious problems like heart disease. Find out what’s in their food with the FREE Be Food Smart app
[insert unique URL]
<IMAGE: HEALTH HARMS AND FAT_FACEBOOK> / Find out how much sat fat is in your food with the FREE Be Food Smart app
[insert unique URL]
<IMAGE: HEALTH HARMS AND FAT_TWITTER>
There can be a surprising amount of sugar, saturated fat and salt in our everyday food and drinks. Find out how much is in yours and make sure your children aren’t eating too much
[insert unique URL]
<IMAGE: MUFFIN_FACEBOOK> / Find out how much sugar, sat fat and salt that can be found in our everyday food and drinks
[insert unique URL]
<IMAGE: MUFFIN_TWITTER>

ACCESS TO CONTENT AND ASSETS

All information and assets are available on the PHE Campaign Resource Centre in the Change4Life January 2017 campaign section. You will need to sign in to view these pages:

http://campaignresources.phe.gov.uk/resources/campaigns

Here are some assets you could use with your posts on social media which are available on the CRC:

NATIONAL SOCIAL MEDIA CAMPAIGN

We are providing you with information to help you follow, like and share social media activity from our partners, spokespeople and celebrity support.

You could follow the Change4Life Twitter, YouTube, Facebook accounts to keep up to date with the latest Be Food Smart news and content:

Change4Life Twitter: @Change4Life – https://twitter.com/change4life

Change4Life Facebook: https://www.facebook.com/change4life

Change4Life YouTube: https://www.youtube.com/change4life

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