Dear Approving Manager,

I am writing to request your approval to attend the Social Media for Customer Care Summit taking place January 29-31, 2014 in San Francisco, CA.

This valuable event will offer you an exclusive opportunity to network with, and apply lessons learned by, experts who have faced and overcome similar challenges. Join us to learn how to overcome your fears through strategies and innovations around:

·  Investing time, money and personnel on new infrastructure

·  Developing a consistent, accurate brand voice through multiple channels

·  Using social media to enhance your relationship with your customers

By attending this event, I expect to learn ready-to-implement trends, processes and strategic thinking to improve our social media efforts. I will also have the chance to benchmark against several of our peer and competitor organizations through scheduled networking activities.

Here are five examples of specific interactive presentations I plan to attend:

o  Looking Beyond the Scope of Traditional Customer Service: Examining the Unique Benefits and Challenges of Delivering Customer Care Through Social Media

o  With Randy Rubingh, Director of Customer Service, StubHub

o  Making the Business Case for Social Customer Care

o  With Blake Landau, Social Media Program Manager, Digital Support, INTEL

o  Providing Effective Feedback to Enhance Employee Development

o  With Kathryn Schumacher, Director of HR Operations, The Cheesecake Factory

o  Identifying and Using Different Types of Customer Feedback to Control the Brand Profile

o  With Jason Faria, Director of Customer Service, ideeli, and Ryan Dickman, Global Insights Lead – Consumer Affairs, The Clorox Company

o  How to Cultivate and Develop Brand Voice and Personality Through Social Customer Care Interactions

o  With Eric McKirdy, Global Customer Care Manager, Ask.com

The End User All-Access Pass ranges from $999 to $1,399. This price includes the two main conference days and a workshop day.

In addition, as an attendee I will receive all conference presentations and materials. After returning from the Social Media for Customer Care Summit, I’d like the opportunity to review these materials with you and discuss how we can leverage them for further training of our team.

Sincerely,

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