Janice M. Lynch
523 Washington Street, #C4, Pembroke, MA 02359 │ 781.733.2867 │
Dedicated professional providing over 20 consecutive years’ experience in managing and marketing multifamily real estate (apartments). Extremely organized to meet Owner deadlines with regard to leasing apartment communities and lease-ups—leasing apartments to meet owner absorption goals, and, within approved marketing budgets. Managed a marketing team of three members to support a portfolio of over 12,000 apartment homes located in seven states. Proficiencies include increasing efficiencies and profits for each apartment community. Due to my leadership, direct oversight of marketing and training and coaching teams, the apartment communities surpassed Owner/Partner absorption and revenue goals within each submarket.
Career Highlights
Management
· Developed a full-scale marketing department including website development, social media strategy, production of marketing collaterals, advertising and marketing for a portfolio of over 12,000 apartment homes.
· Worked collaboratively within the Marketing Dept. as well as with other departments for unified efforts.
· Utilized strong communication skills with persons inside and outside the organization, such as with the Owner/Partners, state and federal agencies, and our customers, the residents.
· Solved problems by analyzing, organizing and making decisions.
· Created all Marketing Strategies and Plans for communities in lease-up, undergoing renovation, as well as stabilized communities.
· Designed and executed all community marketing plans.
· Created marketing budgets for all communities.
· Created and updated written monthly and quarterly reports for the Owner/Partners.
· Worked with graphic designers to develop and produce unique marketing collaterals to fit each community.
· Strong writing and editing skills, especially in the public relations arena, relating to company announcements, responding in real-time to GlassDoor.com reviews and social media reviews across all social media platforms.
Leadership
· Executive Committee – Member of Company’s Executive Committee consisting of Department Heads for the purpose of establishing Company policies, protocols and to contribute to overall strategic planning for the Management Company.
· Attended leadership seminars and retreats with The Employee Engagement Group
· Committee Member for the following initiatives:
· Smoke-free Committee -- Planned for the launch of a portfolio-wide smoke-free initiative (12,000 apts.)
· New Lease for Homeless Families, Inc. – Spearheaded the roll-out of this homeless initiative with internal company resources, Naomi Sweitzer (consultant), as well as with the New Lease Board, MassHousing and HUD.
· Leasing and Sales – Established standardized handling of all leasing activities, established consistent procedures to ensure compliance with all State and Federal security deposit laws.
· Head of the Board of Trustees, Courtyard Condominium Association – 10 years
· Phi Theta Kappa Honor Fraternity, Section Vice President in College
Communication
· Presentations at Beacon’s Annual Meetings on topics such as: Customer Engagement, Leasing, Marketing, Social Media, Budgeting and other property management related topics.
· Guest Speaker and Panelist at the MultiFamilyPRO Conference, November, 2014, Las Vegas, NV
· Guest Speaker at National Conference in 2003 for Neighborhood Development Corporations (Non-profit housing providers), New Orleans, LA on topics relating to asset and property management.
Professional Experience
BEACON COMMUNITIES LLC Boston, MA December 1983 – September 2015
VICE PRESIDENT, CUSTOMER ENGAGEMENT | APRIL 2015 – september 2015
· Worked with ten internal focus subcommittees to establish a new Customer Engagement Initiative for Company.
· Outlined strategic plan for 2015/2016 addressing eight (8) areas of customer focus.
vice president, MARKETING | JUNE 2006 – april 2015
· Established marketing protocol and procedures for all leasing professionals, property managers, and regional managers for entire portfolio of over 12,000 apartments located in seven states.
· Created Curriculum and Lead all Sales and Leasing training classes.
· Responsible for 17 new construction lease-ups and Low Income Housing Tax Credit conversions at existing communities.
· Reported directly to the Owner/Partners and President of Beacon
DIRECTOR OF MARKETING | MARCH 2001 – JUNE 2006
· Oversight for coordination of all leasing and marketing activities at new communities in lease-up in New Haven, CT, Brockton and Abington, MA. These were new construction lease-ups with mixed-income rental programs.
· Reported directly to the COO/CFO.
DIRECTOR, budgeting & INSURANCE | JANUARY 1995 -- MARCH 2001
· Oversight of all community budgets – Provided centralized expense budget information, team training, review of final budgets and timely submission to the Owners and Investor Agencies.
· Responsible for the coordination of all property insurance placement in conjunction with a risk management firm.
· Ensured timely placement of all policies for all communities.
· Liaison between Beacon and State and Federal Agencies with respect to rent increases, replacement reserve reimbursements.
MANAGEMENT COORDINATOR | DECEMBER 1986 -- january 1995
· Coordination of financial submissions to HUD for a $1.7 Million Flexible Subsidy Loan for a substantial rehabilitation of a distressed low-income apartment community in Worcester, Mass.
· Responsible for coordination of all community budgets – Provided centralized expense information to all Property Managers.
executive assistant to president | DECEMBER 1983 – december 1986
· Supported and executed all administrative projects for the President of Beacon Residential Management and his team of two Directors.
· Equal Employment Opportunity Officer
Education
Suffolk University, Sawyer School of Management, Boston, MA (credits shy of Bachelor’s Degree)
Bachelor of Arts Degree, Management – Minor: Marketing
Aquinas College, Milton, MA
Associates Degree, Legal Studies – Minor: Business Law
Certifications / Qualifications
· Employee Engagement Certification – Through The Employee Engagement Group (Pending)
· Certification in C10P – Low Income Housing Tax Credit Programs
· Fair Housing Certification
· Proficient in: Microsoft Office 365, Excel, Word, PowerPoint, Yardi and Property Solutions’ management software.
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