+NASA PUBLIC AFFAIRS OFFICERS MEETING
November 17, 18 and 19
Pasadena, California
AGENDA
Wednesday, November 17
8:00Coffee, tea and CONVERSATION
8:30Meeting objectives and agenda(s); Ground rules for working together; Getting acquainted – PAO Officers
9:00INTRODUCTORY JOINT SESSION PAO DIRECTORS AND PAO OFFICERS
Public Affairs Role in NASA vision/mission – Glenn Mahone
- Group discussion
10:00Break
10:30NASA Transformation - Transition & what it means to us
11:30JOINT SESSION PAO DIRECTORS AND PAO OFFICERS
RTF: Ideas and Activities – Fred Francis
12:30Lunch – Speaker: Kevin Grazier, imaging scientist for Cassini
2:15JOINT SESSION PAO DIRECTORS AND PAO OFFICERS
Return to Flight Plans – Allard Buetel, James Hartsfield, Jessica Rye
- Milestones to launch
- Launch activities
- Public affairs strategy for telling this story
3:30Break
4:00Return to Flight Plans Continued
5:00Close for the day
5:30 PAO Reception
6:30Dinner on your own
NASA PUBLIC AFFAIRS OFFICERS MEETING
November 17, 18 and 19
Pasadena, California
AGENDA (continued)
Thursday, November 18
8:00Morning coffee, tea and CONVERSATION
8:30Getting the day started
9:00JOINT SESSION PAO DIRECTORS AND PAO OFFICERS
Strategic Alliances and Communications Review Process – Debbie Rivera
10:00Break
10:30JOINT SESSION PAO DIRECTORS AND PAO OFFICERS
Internal Communications – Lane Bailey, GolanHarris
11:30JOINT SESSION Risk and Exploration and News Management –
Bob Jacobs, Fred Brown
12:30Lunch with media speakers
2:00New concepts/emerging best practices
- Listen-and-Log-on Media Telecons – Don Savage/Jane Platt
- Reaching out to minority media – Marta Metelko
- Public Affairs Roundtables – Steve Roy
3:30Break
4:00Communicating the Vision - Survey Results - Dwayne Brown
- Survey results
- Survey methodology
- How information is being used
5:00Close for the day
5:30 Cocktails and Dinner on your own
NASA PUBLIC AFFAIRS OFFICERS MEETING
November 17, 18 and 19
Pasadena, California
AGENDA (continued)
Friday, November 19
7:30Morning coffee, tea and conversation
8:00Getting the day started
8:15Expediting communications: working as one NASA – Dean Acosta, Bob Jacobs
- What are NASA Headquarters expectations from the Centers?
- What are Centers’ expectations from NASA
- What are the challenges for meeting these expectations?
- Tips/advice for ourselves in meeting these challenges
9:15Break
9:40Action Items and Workshop Wrap-up
10:00Interest Area Breakout Groups
- Aeronautics Research
- Exploration Systems
- Science
- Space Operations
11:00Workshop ends
12:30JPL Tour (optional tour, 2 hours)
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