+NASA PUBLIC AFFAIRS OFFICERS MEETING

November 17, 18 and 19

Pasadena, California

AGENDA

Wednesday, November 17

8:00Coffee, tea and CONVERSATION

8:30Meeting objectives and agenda(s); Ground rules for working together; Getting acquainted – PAO Officers

9:00INTRODUCTORY JOINT SESSION PAO DIRECTORS AND PAO OFFICERS

Public Affairs Role in NASA vision/mission – Glenn Mahone

  • Group discussion

10:00Break

10:30NASA Transformation - Transition & what it means to us

11:30JOINT SESSION PAO DIRECTORS AND PAO OFFICERS

RTF: Ideas and Activities – Fred Francis

12:30Lunch – Speaker: Kevin Grazier, imaging scientist for Cassini

2:15JOINT SESSION PAO DIRECTORS AND PAO OFFICERS

Return to Flight Plans – Allard Buetel, James Hartsfield, Jessica Rye

  • Milestones to launch
  • Launch activities
  • Public affairs strategy for telling this story

3:30Break

4:00Return to Flight Plans Continued

5:00Close for the day

5:30 PAO Reception

6:30Dinner on your own

NASA PUBLIC AFFAIRS OFFICERS MEETING

November 17, 18 and 19

Pasadena, California

AGENDA (continued)

Thursday, November 18

8:00Morning coffee, tea and CONVERSATION

8:30Getting the day started

9:00JOINT SESSION PAO DIRECTORS AND PAO OFFICERS

Strategic Alliances and Communications Review Process – Debbie Rivera

10:00Break

10:30JOINT SESSION PAO DIRECTORS AND PAO OFFICERS

Internal Communications – Lane Bailey, GolanHarris

11:30JOINT SESSION Risk and Exploration and News Management –

Bob Jacobs, Fred Brown

12:30Lunch with media speakers

2:00New concepts/emerging best practices

  • Listen-and-Log-on Media Telecons – Don Savage/Jane Platt
  • Reaching out to minority media – Marta Metelko
  • Public Affairs Roundtables – Steve Roy

3:30Break

4:00Communicating the Vision - Survey Results - Dwayne Brown

  • Survey results
  • Survey methodology
  • How information is being used

5:00Close for the day

5:30 Cocktails and Dinner on your own

NASA PUBLIC AFFAIRS OFFICERS MEETING

November 17, 18 and 19

Pasadena, California

AGENDA (continued)

Friday, November 19

7:30Morning coffee, tea and conversation

8:00Getting the day started

8:15Expediting communications: working as one NASA – Dean Acosta, Bob Jacobs

  • What are NASA Headquarters expectations from the Centers?
  • What are Centers’ expectations from NASA
  • What are the challenges for meeting these expectations?
  • Tips/advice for ourselves in meeting these challenges

9:15Break

9:40Action Items and Workshop Wrap-up

10:00Interest Area Breakout Groups

  • Aeronautics Research
  • Exploration Systems
  • Science
  • Space Operations

11:00Workshop ends

12:30JPL Tour (optional tour, 2 hours)

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