U.S. Bank Star Performance Series
February 5 - 10, 2013
Tues. – Sat. 7:30pm; Sat. matinee 1:30pm; Sun. 1pm & 6:30pm
TBD with intermission
OFFICIAL SHOW BLURB
Cameron Mackintosh presents LES MISÉRABLES, with glorious new staging and dazzlingly reimagined scenery inspired by the paintings of Victor Hugo. This new production has been acclaimed by critics, fans and new audiences and is breaking box office records wherever it goes. [LOCAL QUOTE IF APPLICABLE].
The New York Times calls this LES MISÉRABLES “splendidly reworked, thrilling and unforgettable. An unquestionably spectacular production from start to finish.” The London Times hails the new show “a five star hit, astonishingly powerful.” The Chicago Tribune says this LES MISÉRABLES a “grand theatrical sweep for a new generation of fans.”
Based on Victor Hugo’s classic novel, LES MISÉRABLES is an epic and uplifting story about the survival of the human spirit. The magnificent score of LES MISÉRABLES includes the classic songs “I Dreamed a Dream,” “On My Own,” “Stars,” “Bring Him Home,” “Do You Hear the People Sing?,” “One Day More,” “Empty Chairs at Empty Tables,” “Master Of The House” and many more.
TALKING POINTS
-Set in France in the early 1800s, the story follows Jean Valjean (pronounced Zjohn Val-zjohn) after his release from a chain gang. He realizes he will never be accepted in society with his past, so he breaks his parole and changes his name to begin anew. Years later, as a Mayor and factory owner, he helps one of his employees (Fantine) who has fallen ill and agrees to care for her daughter (Cosette, pronounced CO-zette) after her death. Valjean is recognized by Javert, a policeman who knew him in the chain gang and is determined to arrest him for breaking parole. Over the years Valjean manages to escape several run-ins with Javert. Meanwhile, Cosette falls in love with Marius, a student revolutionary who is part of the uprising against a new political regime. As the students rebel against the army, Valjean attempts to save Marius and bring him home to Cosette.
-The musical opened at the Barbican Centre in London, Englandin October 1985. It is currently the longest-running musical on West End followed by The Phantom of the Opera.
-In January 2010, it played its ten-thousandth performance in London, at Queen's Theatre in London's West End.In October 2010, the show celebrated its 25th anniversary with three productions running in the same city: the original show at the Queen's Theatre in London's West End; the Twenty-Fifth Anniversary touring production at the original home of the show, the Barbican Centre; and the Twenty-Fifth Anniversary concert at London's O2 Arena
-In Broadway history Les Miserables is the third longest running show after The Phantom of the Opera and Cats – both of which are also Cameron Mackintosh productions
-The show has won over 70 major theater awards
-Les Miserables has been translated into 21 different languages
-Productions have played in 41 countries and 291 cities
-The production has played over 43,000 professional performances worldwide giving a total audience figure of more than 55 million people
Casting notes: TBD
Awards and Special Notes: Winner of 8 Tony Awards in 1987, including Best Musical.
Official website:
Facebook:
Twitter: @lesmisofficial
CONTACT INFO
Marketing contact:
Jason Swank / / 216.640.8666
Publicity contact:
Kelly Luecke / /440.570.1378
Group Sales contact:
Joe Scotch / / 216.640.8602
Digital contact:
Stephanie Anderson / / 216.640.8652
AUDIENCE DEMO
Target audience: Typical Broadway theater-goers
Age appropriateness:All ages
Adult content: Depictions of war
Niche audiences: French students / schools, Church groups, Christian radio listeners, Avid travelers, History buffs
PROGRAMMING
TV
-directed at Women 25 – 54+
-potential programming includes local news, Today Show, Good Morning America, The Early Show, Ellen, local news and access programming
-cable stations include Bravo, A & E, Food Network, History Channel, CNN and FOX News
RADIO
-directed at Women 25 – 54+
-formats include Adult Contemporary, Oldies, Christian, Family, Talk and Soft Rock
SALES WINDOW
Print – Late December through show dates
Electronic –Late January through show dates
Online – December - February
Outdoor – December - February
SAMPLE PROMOTIONAL / CONTESTING IDEAS
**While these sample promotions and contests will give you an idea of what we are looking for, by no means are these the ONLY ideas you can use for LES MISERABLES. Please feel free to be creative and tweak these concepts, or come to us with completely new and original ideas for discussion!**
Potential Third Party Partners
Bakeries, bread shops, sandwich shops, bookstores, libraries, salons, makeup studios, cleaning services, French restaurants, art studios, art schools, coffee shops, travel agencies, jewelry stores
Examples
Who is the Jean Valjean in your life? – Is there someone who has changed your life for the better or made a difference within the community? Tell us about this person and what makes them special. Great phone or online promotion. Winner can receive tickets as well as a spa day or other special pampering treatment.
Les Miserables Biggest Fan - Tell us what makes Les Mis your favorite show, and win tickets to the production. Great YouTube video contest opportunity.
Bring Him Home – A TV station can help give local families the opportunity to send video messages to their loved ones serving our country.
Don’t Be Miserable! – Win a VIP experience at LES MISÉRABLES and make over/cleaning service.
The Art of Victor Hugo – Work with the local major daily newspaper to run images of original Victor Hugo artwork now incorporated in the design of LES MISÉRABLES.
The Pursuit – Call in and talk about a time you had been wrongly accused and how you dealt with the situation (we would recommend keeping the tone light and funny.)
Parlevous Francaise? – Work with local Francophile groups, French language classes, wine shops, cheese shops, French restaurants, museums, schools to tie in their French connections to LES MISÉRABLES. Themed menus, drinks, study courses, book clubs are ways to connect local interest to the themes associated in the show.