Nick Crowson-Towers MCMI
PROFILE
I am a driven marketing professional with over 20 years product, channel and general marketing experience with a deep understanding of technological products and services. Customer-focused in international B2B corporate and SME marketing I am creative and passionate in promoting clear propositions to both external and internal stakeholders, through WEB-site optimisation, prestigious events and inspired copywriting. Driven by success and achievement I employ other business and training initiatives as appropriate, to complement marketing strategy, and through excellent client and colleague interpersonal relationships manage and encourage exceptional team performance to exceed company objectives.
SELECTED ACHIEVEMENTS
· Managed development of key new product concept from market research to launch
Researched the need for new technology to offer the European market integrated corporate telecommunications solutions and return the company to high margins with increased brand awareness. Influenced the company culture to build the ‘big team’ as a vital part of the project. Product family was introduced ahead of schedule, also with specific BT versions, and as part of a major branding, PR launch internal communications, training events and Customer seminars.
Product margins improved from 30% to 60%, and Customer confidence restored.
· Rationalised International marketing upon acquisition (of Timeplex by Unisys)
The strategy – computers plus telecom solutions for international Organisations. Focussing upon Customer needs, diverse distribution processes were merged, joint marketing and sales support was introduced with converged value propositions. Key benefit messages were publicly presented at major client conferences and in PR/communication programmes. Critical customer cross-training was organised worldwide. Gained high respect of Corporate U.S. executive teams.
Increased Timeplex European turnover by $17m (27%) in first year of acquisition.
· Championed major marketing campaign to BT Wholesale Corporate customers.
As a supplier to BT, conceived a new proposition for BT corporate markets adding new technology to BT services. Managed the business process changes and marketing project to train BT management and sales teams on their services and product propositions. Designed the e-mail/web/telesales campaign content and techniques.
Supported BT throughout the campaign achieving 60% response rate.
· Optimised highly complex web-sites and marketing messaging in three companies.
WEB-sites as a marketing resource, must attract current and new customers. Justifying in-house WEB-management resource, completely redesigned structure and content of web-sites to promote key benefits and solutions, mirrored throughout marketing collateral and branding – reducing design/production costs. A cost-effective marketing resource, the WEB-appeal to clients and search engines was maximised. Defined a CRM process to manage ROI.
56% increase in WEB visits and downloads and reduced time to change content to minutes.
· Developed and managed acclaimed, progressive marketing events.
Key events organised to be high impact and low-cost, whether exhibition, seminar, conference or press launch. Events organised to be both innovative and memorable through the format and messaging. Seminars proved to be most effective financially, whilst attention to detail and theme rated highest in delegate satisfaction. Developed a measurable Customer Satisfaction Survey.
Acclaimed events include:- a live international communications hub on an exhibition stand, seminars in themed locations, MOU-signing ceremony with Korea, Queens Award Presentation for export, presentations to client audiences of up to 900, opening of Far-East service facility.
EXPERIENCE
Technique Marketing Ltd – Owner/Director July 2008 – Present
Technology Marketing Consultancy. Incorporated the company. Signed up as a Licensed Consultant of Reducing-Carbon Ltd to advise SME’s on energy reduction and responsibilities to meet the terms of the new Climate Change Act. Acting as Marketing Consultant to a web optimisation company. Working with Niroda Trading to develop potential energy reduction propositions for Data and Telecoms Centres.
LGC Standards - Group Marketing Manager (Contract) Aug 2007 – May 2008
Laboratory standards, proficiency testing and reference materials distribution company. International rebranding of the organisation implementing new WEB content, collateral, catalogues and training. Recommended marketing communications, PR process and WEB strategy to Corporate Style Committee Managed change in marketing resource processes. Organised major exhibition with 2 partner companies.
RFI–Global Services – International Marketing Manager June 2005 – Dec 2006
Mobile handset, card terminal security authentication services. Launched major camera-phone Testing Service with Nokia. Reformed WEB-site and overall marketing into customer-facing benefits. Designed and managed collateral, videos and events including Queens Award. Designed CRM and internal communication processes, customer satisfaction survey, reformed PR and event management. Delivered relevant training of key personnel to enhance the marketing team scope and capabilities.
Niroda Trading - Marketing Consultant Jan 2004 – May 2005
In association with Niroda Trading, delivered Integrated Communications partner marketing consultancy for UK SME clients included Synergy, Chewton Group, Teltronix and Niroda Connections. Participated in a Career Management Project for an ILM award in Continuing Professional Development. Includes a period of ill-health from which I positively and completely recovered.
Metrodata Ltd – Marketing Manager Feb 2000 –Dec 2003
Development/marketing of Internet Connectivity modules. Conceived and managed joint marketing PR campaigns with BT and TNS – key partners to UK market. Redesigned WEB-site and rewrote sales scripts to promote benefits in technology solutions. Created joint marketing seminar projects with TNS, Intelsat, and Cisco. Introduced formal New Product Development process reducing time to launch by 50%.Specified, developed and launched major new product within 8 months. Defined a CRM process.
Scitec (Australian Company) – Channel Account Manager Jul 1998 – Sep 1999
Voice Recognition/Data Integration products. Rationalised UK distribution down to systems integrator, managed services, distribution and catalogue partners. Set-up new distribution partner in Israel. Managed a critical live exhibit and campaign with Cable & Wireless, against Cisco, in new voice/data networking solutions. Spearheaded international product marketing and management with Sydney Head Office.
Case Technology – Senior Product Marketing Manager Mar 1996 – Jul 1998
Managed major Networking Product development from research through business planning, technical development, and manufacturing process to formal public launch – ahead of time! Introduced very positive inter-departmental liaison initiatives at all levels to dramatically improve morale, professional relationships and teamwork. Increased product profitability to 60% gross margin.
OTHER ROLES
Mercury Communications Senior Product Manager General DataCom Marketing Manager
Unisys/Timeplex Market Development Mgr Racal Milgo Product Marketing Mgr
BT (GPO Telephones) Executive Engineer Niroda Trading Director
EDUCATION H.N.C. Electronics & Mechanics - Middlesex University
H.N.C. Business Studies - Hertfordshire University
Diploma in Management Studies - Thames Valley University Professional Management Sciences/Techniques - Nottingham University
Selling to Industry - TACK Organisation
Management of Change - SMG/Mercury/C&W
Selling to Resellers and Distributors - NVQ level 3
INTERESTS Chairmanship of Singles Social Club, Chairmanship of Cancer Support Group, Reading FC supporter – enjoy walking and cycling.
CONTACTS 13 Holmewood Close, WOKINGHAM, RG41 4AS - 07775 91391
e-mail: , : nickctatwokingham, and
Nick Crowson-Towers.doc Created on 18/02/2009 11:52:00 18/02/2009