Exhibit and Sales Manager
The Exhibit and Sales Manager position is responsible for driving increased sale volume through sale of sponsorship, exhibit, and advertising packages to other nonprofits, government organizations, lab suppliers, biotech companies and other industry partners. The Exhibit and Sales Manager should possess a deep understanding of why organizations should exhibit at the ASCB meeting, advertise with the ASCB, and why they should support various activities throughout the year. The Exhibit Sales Manager is an active member of the Meetings Department and reports to the Director of Meetings. The ASCB Annual Meeting is held in early December and the Exhibit and Sales Manager will be required to be onsite before, during and after the meeting. The ASCB Annual Meeting attracts 6,500+ attendees, and 250+ exhibitors.
Essential Functions
Sales (70%)
· Sell annual meeting exhibit space and tech talk opportunities to nonprofit, government and industry. Ensure increased level of exhibitor participation and the highest standards of customer satisfaction. Current exhibition sales are in the 7-figure range.
· Identify and sell other revenue generating sources such as meeting sponsorships and support, corporate banner ads, meeting program, advertising, etc.
· Generate advertising sales in ASCB’s three publications and other digital communications including but not limited to: The ASCB Newsletter, Molecular Biology of the Cell (MBoC), CBE—Life Sciences Education (LSE), ASCB Post and e-newsletters.
· Partner with membership department to sell corporate membership in the Society.
Relationship Management (20%)
· Maintain organized records to track sales and sales prospects across all sales channels.
· Develop sales materials including: Exhibitor Prospectus, Exhibit Contract, Support Opportunities, Support Specifications, and Exhibitor website.
· Work with ASCB’s exhibitor general services contractor before, during, and after the meeting.
· Prepare exhibitor and supporter information for the Meeting Program, onsite signage, and Onsite Addendum.
· Track and document exhibiting companies using an outside I&D company to do set up of their booth as well as maintain a file of exhibitor Certificates of Insurance.
· Oversee the Exhibit Hall from move-in to move-out, supervise the distribution of materials to the exhibitors, enforce all exhibitor contract rules and regulations, and coordinate with the contracting company for delivery of ASCB show freight to and from the meeting.
· Create media exchanges with partner organizations for ASCB’s Call for Abstracts and promotion of the ASCB Meeting.
Administration (10%)
· Ensure eShow, the CRM (iMIS and Excel), and Exhibitor Portal are updated and accurate. Prepare weekly sales report.
· Partner with the communications staff to develop marketing, advertising and promotional materials through print and digital media including the Exhibitor Invitation and Media Kit
· Forecast and manage budgetary resources in accordance with ASCB policy and ethical corporate governance guidelines.
Competencies
- Business Acumen
- Performance Management
- Problem-Solving Ability
- Self-Motivation
- Ethical Conduct
- Time Management and Prioritization Skills
Required Education and Experience:
· Education: Bachelor’s degree in a business, science or equivalent work experience.
· Experience: The ideal candidate would have worked in sales at a medical or biological society and should understand corporations’ exhibit needs and grasp the underlying science.
· CMP or CEM is preferred.
· The candidate should have 3-5 years’ experience in sponsorship & exhibit sales and has demonstrated the ability to grow sales volume.
· The candidate should have solid experience utilizing a CRM database for managing sales leads.
· The ideal candidate will be able to demonstrate an interest in the mission of the ASCB and have the ability to communicate the value proposition of ASCB to the clients and resolve issues independently.
· The ideal candidate would be creative, energetic, and take initiative in identifying support opportunities to generate revenue.
· The ideal candidate will work well under pressure and on tight deadlines, while maintaining professional relationships with colleagues and clients at all times.
FOR IMMEDIATE CONSIDERATION:
Please e-mail your resume and one page cover letter with salary requirements to .