Good General Article:
http://mashable.com/2010/07/20/corporate-blogging-tips/
http://en.wikipedia.org/wiki/Corporate_blog
**search Z drive for "blog" to see what's been done already
Two components to the project:
1) objectives
what are our marketing objective
1) editorial
guidelines
topics
name
frequency
editoral process
working with and encouraging guest submissions
name/URL
using images
2) technical
hosting
platform
design
access/permissions
syndication (RSS, twitter)
encourage subscriptions
analytics
internal hosting/importing to CCIM.com
http://usatoday30.usatoday.com/tech/news/story/2012-04-19/corporate-blogging/54419982/1
Companies often underestimate the amount of work a blog requires, says Pete Steege, director of marketing communications and Web strategy for Rimage.
Lou Hoffman, CEO of The Hoffman Agency, a public relations firm, says many corporate blogs fail to attract readers because they exist solely to pitch products and are badly written. "Companies don't understand that the content on a blog shouldn't be 'about me.' " Such information tends to be dull."
A survey released earlier this year by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years.
Content Guidlines
- recognize at it's core a blog is a PR tool
- rough outline of what belongs and what doesn't
- how do we replicate the success of the ccim live blog whithout events?
-
Get Henson's Input
- successful blogs they've helped develop
- what could they contribute?
http://www.marketingpilgrim.com/2012/04/corporate-blogging-hits-the-skids.html
What blogs give you that you don’t get with social media, is a chance to communicate without all the noise.
A blog post is evergreen
Common wisdom states at a company blog shouldn’t be all about the company but if you look at the blogs dedicated to Google, Twitter, and Dell, you’ll see that’s not true. People visit your blog to learn about your new products, how to use them and what’s on the horizon. Don’t disappoint.