UNIVERSITY OF BRADFORDFaculty of Management and LawSchool of ManagementProgramme title: BSc (Hons) Marketing
Awarding and teaching institution: / University of Bradford (Awarding and teaching institution)Institute of Integrated Learning in Management (IILM), India (Teaching institution)
Final and interim awards / BSc (Honours)[Framework for Higher Education Qualifications level 6]
BSc (Ordinary) [Framework for Higher Education Qualifications level 6]
Diploma of Higher Education [Framework for Higher Education Qualifications level 5]
Certificate of Higher Education [Framework for Higher Education Qualifications level 4]
Programme title: / Marketing
Programme approved / accredited by:
Duration: / 3 and 4 years full time
UCAS code: / N500 (3 year) N501 (4 year)
Subject benchmark statement(s): / General Business and Management (2007)
FHEQ Levels: / 4-6
Date produced: / April 2012
Last updated: / June 2015
Introduction
Marketing is an exciting and dynamic subject that is central to our lives in the twenty-first century. Marketing is the area of management responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution.Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders. Studying Marketingincludes the study of consumer psychology and behaviour, the interface of business with society and culture, as well as international economics, management and innovation.
Employers have recognised the need for marketing expertise in all organizations asMarketing is equally relevant in small businesses as well as large corporations, and in charities and non-profit organizations
Underpinned by a sound understanding of the other business and management disciplines, this course will provide you with highly valued specialist marketing expertise to enable you to build a rewarding career in a wide variety of organizations.
Past graduates have been employed in roles such as brand management, marketing research, sales, retail management, PR, direct marketing, digital marketing, advertising and promotion.
The University of Bradford’s School of Management is an exciting and innovative place to study. The programme is delivered by the Marketing, Strategy and International Business team at the Schooland team members have a wealth of both academic and practitioner experience and have a strong record of applied research. Guest speakers from business are a regular feature of most modules.
You can also opt for a semester studying abroad in one of over 20 partner institutions, ranging from Canada and the USA to Holland, France, Spain, Sweden, India, Oman and more. You will be taught in English and your credits transferred to your degree credits here.
If you want to enrich your marketing experience, you can take advantage of the opportunity to do a work placement (either in the UK or abroad in a marketing oriented business environment), by opting for the four year degree.
Placement Year
You will have the opportunity to do a one year work placement, if you opt for the 4 year degree. Work placements are extremely valuable in helping students to develop their understanding of all aspects of business. Historically, students who have undertaken a placement year attain higher degree classifications and improved graduate employment prospects. You are responsible for finding a placement, but you are fully supported by our dedicated work placements team who will advertise placement vacancies, help you with applications, CV writing, interview techniques and preparing for your time in work. There are regular visits to the School of Management by representatives of both local and national companies, looking to recruit graduates. There are also great opportunities for students to do shorter internships (6 or 8 weeks) or in-company projects and many of these specifically seek accounting and finance students. In the past year we have had students undertaking accounting and finance jobs for a number of local firms. All of these opportunities give you good exposure to accounting and finance in practice, and add a valuable (and valued) dimension to your CV. Should you choose a work placement year you can undertake a 20 credit bearing module in work-based learning. This module requires students to apply taught concepts from the programme to real work based experiences. The module credits will count towards your final year of study and thereby reduce the amount of studying you have to undertake towards the end of your degree.
Study Abroad
Instead of a placement year you can opt to study abroad for one year in one of over 20 partner institutions, ranging from Canada and the USA to Holland, France, Spain, Sweden, India, Oman and more. You will be taught in English. There is the possibility to study abroad for shorter periods of time than one year but you are strongly advised to discuss this possibility with the Marketing Programme Leader since this may have implications in terms of accreditations from professional bodies.
Programme Aims
The programme is intended to:
- provide you with the means to develop personal transferable and managerial skills fundamental for your career development and future progression
- equip you with the knowledge, understanding and skills to prepare you for an effective career in marketing management or for further study in marketing
- provide a supportive, structured environment in which you are encouraged to develop independent learning skills for lifelong learning.
- develop in you an appreciation of the principles and importance of sustainability in the context of the global business environment
- provide you with the skills and competences to enhance your employability and which will open up opportunities for meaningful employment when you graduate.
Programme Learning Outcomes
When you have completed Level 4 of the programme you will be able to:
LO1 demonstrate an understanding of management knowledge within the various key business and management disciplines including, for example, a generalised awareness of business, economics; accounting and finance; marketing; operations, information and data management; and human resource management.
LO2understand skills for the management of people, finance, marketing and operations.
LO3 understand the sustainability agenda in its broadest sense.
LO4 demonstrate information technology skills relevant to an evolving business environment.
LO5 interpret and relay information to describe business decisions.
LO6 express confidence in report writing and oral presentation.
LO7 engage in effective team working skills and demonstrate the ability to work effectively with others.
LO8 identify your on going professional and career development needs and to take action to maintain your knowledge and skills.
When you have completed Level 5 of this programme you will be able to:
LO9 assess and apply marketing tools and techniques in order to inform business decision making processes.
LO10 classify and evaluate theory in orderto support complex decision making.
LO11 understand specialist knowledge in marketing reflecting your choice of modules from the range of options on offer.
LO12 select and apply appropriately skills for the management of people, finance, marketing and operations.
LO13 review and analysebusiness decisions, taking into account the complexity of the sustainability agenda in its broadest sense.
LO14 demonstrate the ability to assess information and be creative in problem solving.
LO15 compare business issues in both written and oral presentation.
LO16 recognise and evaluate the value of collaborative working.
LO17 review your on going professional and career development needs and to take action to maintain your knowledge and skills.
When you have completed Level 6 of this programme you will be able to:
LO18 critically evaluate and then apply appropriate theories, models, techniques and tools for the analysis of business and marketing situations and for the solution of business and marketing problems.
LO19 appraise and apply advanced specialist knowledge in particular subject areas which will reflect your choice of modules from the range of options on offer.
LO20 evaluate the development of appropriate polices and strategies within a changing global environment to meet stakeholder interests and engage with the complexity of the sustainability agenda in its broadest sense.
LO21 research, analyse and evaluate information to inform business and marketing decision making and debate.
LO22 critically evaluate and debate theory and practice in written and oral presentation.
LO23 initiate and take personal responsibility for successful and collaborative working.
A Bachelor’s degree (Ordinary)may be awarded to students who have demonstrated:
- a systematic understanding of key aspects of their field of study, including acquisition of coherent and detailed knowledge informed by aspects of a general business and management.
- an ability to deploy accurately established techniques of analysis and enquiry within general business and management.
- conceptual understanding that enables the student:
- to devise and sustain arguments, and/or to solve problems, using ideas and techniques.
- to describe and comment upon particular aspects of current research, or equivalent scholarship, or practice in general business and management.
- an appreciation of the uncertainty, ambiguity and limits of knowledge.
- the ability to manage their own learning, and to make use of primary sources.
Typically, holders of the qualification will be able to:
- apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding.
- communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.
And holders will have:
- the qualities and transferable skills necessary for employment requiring:
- the exercise of initiative and personal responsibility
- the learning ability needed to undertake appropriate further training of a professional or equivalent nature.
The holders of a Bachelor’s degree (Ordinary) will meet the above learning outcomes, but undertake fewer credit requirements as per the University regulations.
Curriculum
The map of your studies is detailed below. Each Stage or taught ‘year’ of an Honours programme consists of two semesters. The programme contains a mixture of 20 and 10 credit modules, delivered either over the full teaching year, or over one semester.
A number of modules are core to the programme (compulsory for all students) and have two primary purposes.
Stage 1contains foundation modules which provide grounding in the fundamentals of business and management areas.
In Stage 2, you will study MAN2011M Business Law and MAN2012L Employability and Enterprise Skills which develops your ability to search for work, make applications and be successively employed.
Stage 2 has 70 credits worth of core modules, and provides both an employability focus and the start of the marketing specialisms for this programme. By the end of this stage, you will have gained skills in key marketing areas and begun to develop research skills that underpin your evaluation of both theory and application.
In Stage 3 you will study 80 credits of core modules (100 for those who have undertaken a placement) in both strategic disciplines and further specialist areas related to marketing.
Apart from these core subjects, ranges of options in broader management, operations, international business, accounting and finance and human resource management are provided to complement the depth of knowledge available to study. These options may be subject to timetabling constraints and the study of prerequisite modules. By the end of the programme you will have achieved the entire programme learning outcomes.
Stage 1 – Framework for Higher Education Level 4 (Certificate in Higher Education)
Module Code / Module Title / Type / Credits / Level / Study periodMAN0130L / Business Economics / C / 20 / 4 / 1&2
MAN0131L / People, Work and Organisations / C / 20 / 4 / 1&2
MAN0132L / Operations and Information Systems Management / C / 20 / 4 / 1&2
MAN1079L / Introduction to Accounting / C / 20 / 4 / 1&2
MAN1073L / Foundations of Marketing / C / 20 / 4 / 1&2
MAN0116M / Student Self Development / C / 10 / 4 / 1
MAN0111M / Quantitative Methods in Information Management / C / 10 / 4 / 2
Students who have achieved at least 120 credit points at Level 4 may exit the programme and are eligible for the award of Certificate of Higher Education.
Stage 2 – Framework for Higher Education Level 5 (Diploma in Higher Education)
Module Code / Module Title / Type / Credits / Level / Study periodMAN2012L / Employability and Enterprise Skills / C / 20 / 5 / 1&2
MAN0702M / Consumer Behaviour / C / 10 / 5 / 1
MAN0713M / Marketing Management and Strategy / C / 10 / 5 / 1
MAN2011M / Business Law / C / 10 / 5 / 1
MAN0707M / Integrated Marketing Communications / C / 10 / 5 / 2
MAN0708M / Marketing Research / C / 10 / 5 / 2
MAN2907L / Financial Accounting / O / 20 / 5 / 1&2
MAN2908L / Management Accounting / O / 20 / 5 / 1&2
MAN0201M / Economics of Industry / O / 10 / 5 / 1
MAN0405M / Financial Management / O / 10 / 5 / 1
MAN0601M / Business Information Systems / O / 10 / 5 / 1
MAN0801M / Organisational Design / O / 10 / 5 / 1
MAN0901M / Resource Planning for Operations / O / 10 / 5 / 1
MAN0115M / Company Law and Administration / O / 10 / 5 / 2
MAN0225M / Employee Relations / O / 10 / 5 / 2
MAN0226M / Organisational Analysis / O / 10 / 5 / 2
MAN0228M / The Transformation of Work / O / 10 / 5 / 2
MAN0502M / Fundamentals of Decision Support / O / 10 / 5 / 2
MAN0902M / Management of Service Operations / O / 10 / 5 / 2
MAN2905M / Econometrics and Business Forecasting / O / 10 / 5 / 2
MAN2909M / Capital Markets, Investment and Finance / O / 10 / 5 / 2
MAN2910M / Principles of Personal Finance / O / 10 / 5 / 2
Students who have achieved at least 120 credit points at Level 5 may exit the programme and are eligible for the award of Diploma of Higher Education.
Final Stage – Framework for Higher Education Level 6 (Honours Degree)
Module Code / Module Title / Type / Credits / Level / Study periodMAN3041L / You in the Workplace (4-year programme only) / C / 20 / 6 / 1&2
MAN0205M / Global Business Environment / C / 10 / 6 / 1
MAN0208M / Understanding Strategic Management / C / 10 / 6 / 1
MAN0325M / International Marketing / C / 10 / 6 / 1
MAN0710M / Retail Marketing / C / 10 / 6 / 1
MAN0204M / International Business Strategy / C / 10 / 6 / 2
MAN0209M / Applied Strategic Management / C / 10 / 6 / 2
MAN0307M / Marketing and Entrepreneurship / C / 10 / 6 / 2
MAN0711M / Services Marketing / C / 10 / 6 / 2
MAN0716M / Corporate Marketing / C / 10 / 6 / 2
MAN0327L / Human Resource Management / O / 20 / 6 / 1&2
MAN0333L / Auditing / O / 20 / 6 / 1&2
MAN0334L / Personal Financial Planning / O / 20 / 6 / 1&2
MAN3040L / Taxation / O / 20 / 6 / 1&2
MAN0326M / Creativity in Marketing / O / 10 / 6 / 1
MAN0331M / Creativity and Innovation / O / 10 / 6 / 1
MAN0332M / Brand Management / O / 10 / 6 / 1
MAN0335M / The Financial Services Sector and its Environment / O / 10 / 6 / 1
MAN0402M / Corporate Reporting / O / 10 / 6 / 1
MAN0408M / International Finance / O / 10 / 6 / 1
MAN0503M / Decision Support A / O / 10 / 6 / 1
MAN0607M / Electronic Commerce / O / 10 / 6 / 1
MAN0812M / Ethics in Business and Society / O / 10 / 6 / 1
MAN0904M / World Class Operations / O / 10 / 6 / 1
MAN3031M / Managing Business in Europe / O / 10 / 6 / 1
MAN0308M / Contemporary Issues in Accounting / O / 10 / 6 / 2
MAN0324M / International and Comparative Employment Relations / O / 10 / 6 / 2
MAN0329M / Human Resource Development / O / 10 / 6 / 2
MAN0330M / Organisational Change / O / 10 / 6 / 2
MAN0336M / Portfolio Investment Management / O / 10 / 6 / 2
MAN0504M / Decision Support B / O / 10 / 6 / 2
MAN0605M / Strategic Information Systems / O / 10 / 6 / 2
MAN0908M / Sustainable Operations Management / O / 10 / 6 / 2
MAN3024M / International Accounting / O / 10 / 6 / 2
MAN3039D / Enterprise and Innovation in Practice / O / 20 / 6 / 2
C / Compulsory/Core module / O / Optional module
The curriculum may change, subject to the University's programme approval, monitoring and review procedures.
Learning, Teaching and Assessment Strategies
Your programme of study has three, one year long, stages of study. Within each stage you will gain a range of knowledge and understanding specific to marketing, business and management, and personal transferable skills, which will improve and enhance your ability to excel at university and beyond.
Stage 1 of the programme contains only core modules and provides the foundation level understanding to support the attainment of learning outcomes 1 to 8. During stage one core knowledge and understanding of business and management will be introduced (LO1-5). Alongside which, key graduate learner skills including communication and the correct sourcing, use of and presentation of information including referencing will be introduced. Such skills will enable you to write in an academic manner (LO6) and begin to reflect on the value and usefulness of the information (LO5) with which you are presented, engage in team working (LO7) and consider your future career paths (LO8).
Stage 2 contains core modules in MAN2011M Business Law and MAN2012L Employability and Enterprise Skills. Business Law continues the development of theory and provides more specialist knowledge to underpin business decision making (LO11) and Employability and Enterprise Skills supports the attainment of more transferable skills such as problem solving and career enhancement (LO14 and 17).
Stage 2 of the programme begins to develop specialist knowledge and understanding of the key aspects of Marketing.The core modules focus on practical specialist marketing disciplines (LO9, 11 and 13),while providing ample opportunity to engage with current theory in order to enhance understanding of consumer decision making (MAN0702M Consumer Behaviour) and the potential to influence their decisions through effective communication(MAN0707M Integrated Marketing Communications) and better marketing decision making (LO10, 11 & 14).
There is alsothe opportunity for optional modules in other disciplines to further enhance your knowledge gained at Stage 1.
During Stage 2 you will encounter a wide variety of assessments that build and test graduate attributes (LO14, 15 and 16), the focus here is more on interpretation andevaluation, rather than understanding and description (LO9-16).
In Stage 3 you will be prepared to demonstrate your ability as an independent learner. For this stage, advanced specialist knowledge in Marketing and Strategy is gained via the core modules.You will be presented with teaching materials, methods and assessment strategies that will require you to be more evaluative and critical of theory and utilise problem solving skills, often in relation to advanced business scenarios in either your core or chosen option modules (LO19-20).For instanceMAN0710M Retail Marketing provides the opportunity to work in teams, competing with others in a computerised business simulation. (LO 18, 21, & 23)
Graduate transferable skills with be gained as you research information in depth (LO21) and communicate this effectively, either individually (LO22) or as part of a group (LO23).
The School of Management prides itself on providing an educational experience which is informed by the world class research of the School’s academic staff. The School also has a long tradition of ensuring that students develop academically with knowledge, understanding and personal skills that are relevant and fit the needs of contemporary business. Together, the exploration of leading research ideas and the application of knowledge and skills to real business problems pose interesting and appropriate challenges to our students.
We understand you may arrive from school, college or some other route as a tutor dependent learner, following prescribed lesson plans and assessments. Through a transformational educational experience you will graduate as an independent learner, able to identify your own learning needs, sources of information and an ability to critically evaluate, reflect upon and develop your own learning. This process of transformation will be gradual, progressive and supportive. Through each stage of study progressively more advanced skills, experiences and expectations will be introduced, challenging you to mature as a learner within a supportive and developmental environment.