Economic Impact Study Guide

Names: ______

Instructions:Use this guide to help your group create its economic impact study. Use internet and other research sources to assist you in this project.

1. What state does your group want to put a NASCAR racetrack in? ______

2. Answer the following questions. These should be included in your economic impact study paper and presentation.

  • Is there already a racetrack in this state? ______
  • If so, where and how many races are there? ______
  • How much revenue does the existing track generate? ______
  • How does the track raise its money? ______
  • Where would be the best location for a racetrack? ______
  • Why was this location chosen? ______
  • What is the population of this location? ______
  • What local businesses could be affected by the construction of a racetrack? ______
  • How will this track create revenue? ______
  • What risks must be considered for a racetrack to be built? ______

3. In the space below, draw a schematic illustration of what the track and surrounding facilities will look like. Label the drawing as needed.

4. Brainstorm possible jobs that could be created and lost if a track is built in the area.

Jobs Created: ______

______

Jobs Lost: ______

5. Create a NASCAR Racetrack - Impact Survey. Include at least five questions and list your questions below. The survey should be copied and at least twenty people need to be surveyed.

Question 1: ______

Question 2: ______

Question 3: ______

Question 4: ______

Question 5: ______

6. Design a race weekend for this racetrack. Use the list below to help brainstorm ideas. As a group, create mock-ups of

Camping Truck Series sponsor: ______

Nationwide Series sponsor: ______

Sprint Cup Series sponsor: ______

Proposed dates: ______

Events to be held: ______

Ticket prices: ______

CTAE Resource Network / CTAE Advanced Sports and Entertainment Marketing, ASEM 9.2
Written by: DallasDuncan, September 2010 / Page 1 of 2