Creating a Perceptual Map
Rate the following Restaurants on these two dimensions
Quality of food (Low to High) -10 to +10
Type of Atmosphere (Family Friendly to Romantic) -10 = very family friendly +10 = Very Romantic
If you are unfamiliar with the restaurant, don’t rate it.
Restaurant / Quality of Food / Type of EnvironmentBig River
Evergreen Indian Restaurant
FireWorks
McMenamin’s
Block 15
Elmer’s
King Tin
Aomatsu Japanese Restaurant
Senor Sam’s Mexican Grill
Local Boyz
Applebees
Nearly Normals
Bomb’s Away
Sherry’s
Ruby Tuesdays
When out on a date. Answer each of the questions as one of the following
Very Important / Somewhat Important / Neither important or unimportant / Somewhat Unimportant / Very unimportantHow important is Price to you?
How important is Quality of food to you?
How important is Atmosphere to you?
When out with your friends. Answer each of the questions as one of the following
How important is Price to you?
How important is Quality of food to you?
How important is Atmosphere to you?
When out with your family. Answer each of the questions as one of the following
Very Important / Somewhat Important / Neither important or unimportant / Somewhat Unimportant / Very unimportantHow important is Price to you?
How important is Quality of food to you?
How important is Atmosphere to you?
What other things do you look for when deciding where to eat out?
The finished product for this assignment should include a written assessment about why you chose the dimensions you chose and an analysis of the things you learned from your perceptual map. You should also include anything else that you feel shows your work and adds to the discussion.
You will also need a map.