For Press Distribution

LG ‘Viewty’ [LG-KU990]

Global Online Contest “Viewtyful World”

Embargo Date:

June19, 2008 (11:00 a.m.Korea Time)


User Guideline

The purpose of this press release distribution is to secure continuous media coverage regarding Viewty with ‘Viewtyful World’ result of LG Viewty online consumer competition by sending out an official press release revealing full information of the campaign including the official product picture.Each LG local office may revise this document and adopt the story to match each local media environment. However, the fundamental editorial angle should be preserved.

Below are the details of how we wish to make this announcement across all countries and your support and adherence to the guideline below is critical in managing media speculation and messages across the globe.

  • Dissemination Date
  • Within one week from embargo date/time (11 a.m.June19, Korea time): You are welcome to utilize information provided in thisdocument and give it to media targets (see below for more information). This document is valid for local distribution from now until the last week of Junefor each respective country.
  • Media Target
  • Tech and trademedia which includes mobile and retail publications
  • Online Media
  • General media
  • Localization of Document Contents (attached)
  • Please note that this document will need to include the following local information for localization purposes. Recommended local information is as follows :
  • Media Dissemination Date: Please insert the dissemination date from and after the embargo date of your local media needs (from 11 a.m., June19, Korea time). Embargo date must be kept!
  • Local Media Contact: Please insert local media contact point and person.
  • Important Attention!
  • Do NOT provide any further information other than‘contents’ included in this document.
  • Do NOT provide any other product pictures when distributing the document and/or when requested by the media following the release dissemination.

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Press Release

Winning Photos from a Viewtyful World

- $10,000 prize to Marcelo Mol with his photo published in National Geographic

- LG’s online photo contest, ‘Viewtyful World’ received total 20,751 photo submissions from around the world

June 19, 2008, Seoul, Korea: LG Electronics (LG), a worldwide technology and design leader in mobile communications,and producer of the LG Viewty, a 5-megapixel professional-level camera phone, announces the winner of the ‘Viewtyful World’online photo contest.

Marcelo Mol, the final winner of ‘Viewtyful World’, will have his photo of a girl in the mirror featured in a Viewty advertorial in National Geographic magazine. He will also receive a payment of US $10,000 for the use of his copyrighted photograph.

“It is simple, graceful and beautiful. It is just a small moment in this woman's life, but it is an honest, enduring moment.The photographer communicates these timeless, classic elements and emotions directly to the viewer's heart,” said Raymond Gehman, the judge of ‘Viewtyful World’who is a National Geographic photographer.

The ‘Viewtyful World’ photo contest ( ran from April 8th to June 10th, and contributors submitted photos with three themes: “Night Scenes,” “Retouch” and “Moments.” The eight-week contestwas sponsored in association with Yahoo and its subsidiaries Flickr and Kelkoo, and National Geographic magazine, the benchmark of the best photojournalism in the world.The online response was very receptive with total 20,751 photos submitted.

“Overall, I was very impressed with the excellent quality of these images,”said Raymond.“The biggest surprise to me was the amount of ‘close to the heart moments’ that the contest entrants submitted.”

The contest aimed to provide opportunities to explore the diverse places surrounding our lives and rediscover the wonders and attractions of these worlds through photography. LG expects this contest will inspire novice photographers to explore and capture the beauty around them.

“We are amazed at the participation in the Viewtyful World photo contest. It truly shows how people from around the world love photography and beautiful images,” said Chang Ma, Vice President of LG Electronics Mobile Communication Company’s Marketing Strategy Team. “Based on the success of the LG Viewty, we will keep designing better camera phones so people can capture those perfect images wherever they go.”

Garnering huge attention in the mobile communications market, about two million LG Viewty handsets have been sold in around 60countries worldwidesince its launch in the European market.

Contest Winner,Photograph by Marcelo Mol

Raymond Gehman, A photographer of National Geographic

For more information,

Please visit LG ‘Viewty’ Microsite:

Media contacts:

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About ‘LG Viewty’

The ‘LG Viewty’, the newestpremium 5MP camera phone of LG Electronics, includes features found on many high-end stand-alone digital cameras, including a manual focus option, an image stabilizer and an ISO 800 for indoor or night shooting. The phone also records video at up to 120 frames per second, the highest frame speed ever for a handset camera, which can be edited and uploaded directly to YouTube. A full LCD touch screen and Mobile XD™ engine provide a wider and more vivid display while a jog wheel on the back maximizes usability. An attached stylus allows users to digitally “write” on photos and edit their own files.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally. For more information, please visit

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