Cost Congress 2010

Theme: Aligning TCM with strategic and operational cost management

17 & 18 November 2010: Hyatt Regency, Sahar, Mumbai

Programme

Day – 1- Wednesday, 17 November 2010

1000 hrs – 1130 hrs: Inaugural Session

1140 – 1230 hrs: Master Speaker Session

Introducing the Master Speaker Mr A N Raman

Member, CII TCM Working Group

Master Speaker Prof N Ravichandran

Director

Indian Institute of Management, Indore

1240 – 1330 hrs: CFO Panel Discussion on

Sustainable cost structure and current cost management maturity level

Moderator Mr K A Palia

Chairman, Cost Congress 2010 &
Executive Director (Finance), Godrej & Boyce Mfg Co Ltd

Panelist 1 Mr B Ramakrishnan

Vice Président & Head – Finance, Accounts & Admin

Larsen Toubro

Panelist 2 Mr S Raghunathan Chief Financial Officer, Dabur India

Panelist 3 Mr Venkata Ramakrishnan Vice President, TCS Limited

Panelist 4 Mr Umesh Shastry CFO, Kirloskar Brothers Limited

1330 – 1430 hrs Lunch

Technical Session – 1: 1430 – 1545 hrs

Cost Leadership Strategy

A firm pursuing a cost-leadership strategy attempts to gain a competitive advantage primarily by reducing its economic costs below its competitors.

If cost-leadership strategies can be implemented by numerous firms in an industry, or if no firms face a cost disadvantage in imitating a cost-leadership strategy, then being a cost leader does not generate a sustained competitive advantage for a firm. The ability of a valuable cost-leadership competitive strategy to generate a sustained competitive advantage depends on that strategy being exceptional and difficult to replicate.

1430 hrs Briefing & Speaker Introduction by Mr D Sundaram Session Chairman Vice Chairman &Managing Director

TVS Capital

1435 hrs Challenges in pursuing cost leadership strategy Mr Gopal Mahadevan*

Exe VP & CFO Thermax Limited

1505 hrs Embedding Sustainability into Cost Leadership Strategies Mr D M Reddy

Chief Executive Officer

Subros Limited

1535 hrs Question & Answer

1545 hrs Health Break

Technical Session – 2: 1605 – 1725 hrs

Aligning strategic cost management with business plan

The relevance of strategic cost management in contemporary business needs neither rhetoric nor reiteration. Constant striving for sustainable and profitability growth calls for interfacing the strategic cost management with the formulation and review of business plans done by the corporates.

1605 hrs Briefing & Speaker Introduction by Session Chairman Mr D M Reddy Chief Executive Officer

Subros Limited

1610 hrs Integrated cost management approach Mr S Raghunathan

to achieve strategic advantage CFO

Dabur India Limited

1640 hrs Strategic planning and cost management model Mr Anil Seth

Head – Finance & MIS

ITC Limited, PSPD

1710 hrs Question & Answer

1720 hrs Summary of Day 1 Proceedings Mr M Hariharan

Director, Savoir Faire Consultancy

1725 hrs Close & End of Day – 1

Day – 2: Thursday: 18 November 2010

Technical Session – 3: 0930 hrs – 1040 hrs

Extending TCM through Value Chain

A value chain is "the linked set of value-creating activities all the way from sourcing to sales". The basic logic behind value chain analysis is that organisations should adopt an external focus in understanding and analysing costs arising from both intra-organisation and inter-organisation processes. This requires the involvement of suppliers and customers in understanding and exploiting sources of competitive advantage embedded in their collabative processes.

As such, the management of costs needs a broad focus that includes processes external to the organisation, i.e. cost management should take a value chain perspective.

In order to achieve competitive advantage, an organisation has to create value for its customers at a cost that is perceived lower than the value created.

0930 hrs Briefing & Speaker Introduction by Mr M Hariharan

Session Chairman Director, Savoir Faire Consultancy

0935 hrs Value Chain Cost Management - Mr Arvind Khicha
Most valuable tools and lessons learnt Vice President - Commercial

Shree Cement Limited

0955 hrs Economics of Quality Mr G Sundararaman

Associate V P- Quality, JCB India

1015 hrs Question & Answer

1025 hrs Health Break

Technical Session – 4: 1045 hrs – 1200 hrs

Integration of TCM & Enterprise Risk management

With increase in scale and diversity of business, Risk management has grown increasingly complex over the years, prompting organizations to increase the depth, magnitude and reach of their risk management functions. However, an increase in risk management activities has not always resulted in more effective risk management. Recent events in India, and indeed, around the world, have revealed this vulnerability and provided a much needed “wake-up call.”

1045 hrs Briefing & Speaker Introduction by Mr Shrikant Sarpotdar

Session Chairman Executive VP – Finance & IT

JCB India Limited

1050 hrs Beyond Compliance - What ails in true Mr N Balaji

implementation of ERM today? Associate Director

Ernst &Young Pvt. Ltd.

1120 hrs ERM framework aligned with TCM CII – Total Cost Management Division

1150 hrs Question & Answer

1200 hrs Lunch

Technical Session – 5: 1300 hrs – 1410 hrs

Mining Value in Integrated data warehousing implementation

Cost management feature in integrated data warehousing provides real time visibility of performance and cost at the single point. With competition increasing pressures on the margins, corporates need accurate and detailed operational information being reported for effective business management.

The impact of information on decision making under various business contexts assumes critical importance at any stage of business evolution.

1300 hrs Briefing & Speaker Introduction by Mr M Gopalakrishnan

Session Chairman Vice President, ICWAI

1305 hrs How to gain from the integrated data Mr N Varadarajan

warehousing implementation ? Sr. General Manager - IT

Moving from rhetoric to action. Madras Cements Ltd

1330 hrs Aligning cost information with decision Mr T G Dhandapani

support system (strategic and operational) Corporate Chief Information Officer

Sundram Clayton Ltd

1400 hrs Question & Answer

1410 hrs Health Break

Technical Session - 1430 hrs – 1455 hrs

Sustainability & TCM

1430 hrs Briefing & Speaker Introduction by Session Chairman Mr A N Raman

Member, CII TCM Working Group

1435 hrs Sustainability and Cost Structure Mr K S Venkatagiri Principal Counsellor
CII – GBC

1450 hrs Question & Answer

1455 hrs Summary of Day 2 Proceedings Mr M Hariharan

Director, Savoir Faire Consultancy

Technical Session – 6: 1505 hrs – 1625 hrs

TCM Maturity Model – Status & Way Forward

1505 hrs Briefing & Speaker Introduction by Mr A N Raman

Session Chairman Member, CII TCM Working Group

1515 hrs TCM Maturity Model Study – 1 Mr K Suresh, CFO

Amararaja Batteries Limited

1545 hrs TCM Maturity Model Study – 2 Mr Ajay Palav

Head – Finance, Godrej – PED

Mr Abhay Kulkarni

Chief G M – Finance Godrej - PED

1615 hrs Question & Answer

1625 hrs Close

* Speakers Approached, Confirmations awaited