Curriculum Vitae
Andrea Benoit
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PhD, Media Studies, Faculty of Information and Media Studies (FIMS), University of Western Ontario, 2014
MA, Communication & Culture, York University (Joint program with Ryerson University), 2009
MA, English, University of Toronto, 1995
BA Honours, English (Specialist), Women’s Studies (Minor), University of Toronto, 1992
Refereed Journal Articles
2014“‘An advertising world gone completely haywire:’ MAC VIVA GLAM.” Advertising & Society Review 15(1) (April 2014).
2013“‘From Our Lips:’ Lipstick as Consumer Technology and the MAC VIVA GLAM Advertising Campaigns.” Scientia Canadensis: Canadian Journal of the History of Science, Technology and Medicine Volume 36, Number 1 (2013): 111-132.
Manuscripts in Submission
2016“Ad(dress)ing AIDS: Fashion, Discourses of AIDS, and Toronto’s 1987 Fashion Cares.”Fashion, Style & Popular Culture.
Manuscripts in Preparation
The Rules of Make-up Art Cosmetics: AIDS, Toronto Fashion, and the Philanthropic Practices of M.A.C Cosmetics. Toronto: University of Toronto Press, 2017.
“ ‘Canada’s M.A.C-nificent make-up company:’ AIDS, gender, and M.A.C Cosmetics Advertising.” In Kyle Asquith, ed. Advertising, Consumer Culture, and Canadian Society: A Reader. Toronto: Oxford University Press Canada,2018.
Web Publications
2008 “A Look Back at MediaWatch.” Published by Media Action Média, 2008.
2011 – 2012Ontario Graduate Scholarship ($15,000)
2009 – 2013University of Western Ontario: Graduate Bursary
2009Media Studies, FIMS, University of Western Ontario: Entrance Scholarship ($3,000)
2008 – 2009Ontario Graduate Scholarship ($15,000)
2009MA, York University:Major Research Paper (MRP) Awarded “Distinction”
1992BA Honours, University of Toronto:Graduated with “Distinction”
Papers Presented
2015“Branding Heart and Soul: Promoting the M.A.C AIDS Fund,” Canadian Communication Association, Congress for Social Sciences and Humanities, University of Ottawa, June 3-5
2015“‘Heart and Soul:’ Promoting the M.A.C AIDS Fund in the Contemporary Brandscape,” Panel Chair, Union for Democratic Communications, University of Toronto, May 1-3
2012 “Parasitic Propositions: Branding AIDS Activism and Awareness.” Popular Culture Association of Canada (PCAC) Annual Conference, Niagara Falls, ON, May 10-12
2011 “Added Value: Signs and Symptoms of HIV/AIDS Awareness and Activism.”Critical Themes in Media Studies, The New School, New York City, April 15-16
2015“The Semiotics of Advertising,” Institute of Communication, Culture, Information and Technology, University of TorontoMississauga, March
2015“Cause Marketing and AIDS: a Promotional History,” Department of Communication Studies and Multimedia, McMaster University, March
2014“Women, Media, and Food Ads,” Department of Sociology, McMaster University, November
University of Western Ontario, Faculty of Information and Media Studies
Assistant Professor
Winter 2016“Media Representations of Women(3rd year elective)
Winter 2015“Consumer Society: Advertising and Promotional Culture”(2rd year elective)
Lecturer
2012 - 2014“Advertising and the Mass Media” (3rd year elective,5 consecutive terms)
McMaster University, Department of Communication Studies and Multimedia
Sessional Lecturer
Winter 2016“Media and Promotionalism”(Level 4 Honours seminar)
Fall 2015“Media and Promotionalism” (Level 4 Honours seminar, 2 concurrent sections)
Fall 2014“Media and Promotionalism” (Level 4 Honours seminar)
King’s University College at the University of Western Ontario, Department of Sociology
Assistant Professor
Fall 2015“Advertising and Social Institutions” (3rd year elective)
Faculty of Information and Media Studies, University of Western Ontario
2013-2014Honour Roll,Dean’s Award for Excellence in Teaching, Faculty of Information and Media Studies
2012-2013Teaching Honour Roll, University of Western Ontario University Students’ Council
Faculty of Information and Media Studies, University of Western Ontario
2015“UWOFall Preview Day:” Mini-lecture for prospectivestudents and families
2011 – 2013Media Studies student representative to Delegated Sub-Research Ethics Board (REB)
2013“Represent.@Ryerson,” Equity, Diversity and Inclusion, Ryerson University, March, Panel discussant, March
2010 – presentMedia Action Média: Member, Board of Directors
UDC – Union for Democratic Communications
CCA – Canadian Communication Association
Market Research Consulting
2015 – presentPreparemarket researchreports and presentationson consumer products, categories, and associated brand packaging, communications, and visual identity using Marketing Semiotics principles. Clients include Reset Branding + Design, Labatt, Health City.
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Andrea Benoit