WWC Article for Partner Org Publications

2-18-16

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A Lot Can Change in 3 Days

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QRCA Worldwide Qualitative Research Conference

3 Days of Transformative Thinking

If you are serious about qualitative research, join the Qualitative Research Consultants Association (QRCA)for the8th biennialWorldwide Conference on Qualitative Research in Vienna, Austria, April 13-15, 2016.

A lot can change in 3 days!

This is a different kind of experience — where you can stimulate your senses and open your mind in the city that has nurtured the highest expression of music, art and science. This thought-provoking conference is the best place to connect with the most influential experts in qualitative research today. You won’t be just a passive listener. You won’t just be informed. You’ll be immersed in creative energy and collaboration. You’ll be transformed by a symphony of thinking and discovery, and come away with a fresh slant on your world and your work.

QRCA: The Maestros of Qualitative

No one knows qualitative better than the expert practitioners at QRCA. And no one presents a qualitative conference like these maestros of qual. QRCA’s passionate, collaborative experts create an environment like no other, and will welcome everyone — no matter how they touch qualitative.

Open to All

QRCA’s Worldwide Conference is designed for those who are serious about qualitative research. That includes QRCA members, of course. But their doors — and arms — are open to anyone who is serious about qual, including practitioners, buyers and users of qualitative research:

  • Marketing research companies of all sizes
  • Ad agencies
  • Brand and strategic consultants
  • Independent qual practitioners
  • Academics

Presentations That Transform

QRCA’s conference committee has curated content that hasn’t been presented anywhere else, from speakers who were selected exclusively on the merits of their ideas and presentation skills. The 20-minute sessions are interspersed with time for discussion and collaboration.It’s all in one room, so you don’t miss a thing!

Dig into ground-breaking, stimulating topics like Bronies, improv, secret-keeping, and multi-sensory sculpting to challenge you, inspire you, and propel your business forward. Nearly 40 edgy, challenging, multisensory sessions are built around 9 leading-edge themes.

  • Using All of our Senses
  • Seeking the Deeper Truth
  • Harnessing Innovation
  • In the Moment with Improv
  • What it Means to be a Consultant Today
  • Freud & Friends
  • Taking Old Paradigms into the Future
  • Cross-Cultural Exploration & Contrasts
  • Behavioral Sciences: Opening Minds

Global Perspective

45 speakers from 15 countries on 5 continentswill inspire you to re-imagine your qualitative research practice. Where else can you experience such a global roster of qualitative experts?

Keynote: Mega Trends and their Implication on the Future

It’s all aboutleading into the futureand staying at your peak. Who better to kick-start that thought process than quallie-turned-futurist keynote speaker Tamira Snell? As a Senior Consultant and Futurist at the Copenhagen Institute for Future Studies, Tamira will helpattendeesunderstand and leverage the megatrends at work in the world.

Register

Register today at As a member of one of QRCA’s partner organizations, be sure to include the code Partner200 at check out to save $200. We look forward to seeing you in Vienna!

Partners

QRCA’s Partners for the Worldwide Conference include The Association for Qualitative Research (AQR), ESOMAR World Research, GreenBook, Marketing Research and Intelligence Association/L’Association de la recherché et de l’intelligence marketing (MRIA/ARIM), and Quirk’s Marketing Research Media.

(Other components)

  • Conference logo

  • QRCA logo
  • Tamira Snell photo
  • 3-part visual

These items are also available on our press kit page on the website:

  • Follow us on Twitter: #WWQual and @WWQual

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