Advisory, Conciliation and Arbitration Service (Acas)

Job Title: Grade 9/HEO/IOSocial Media Manager

Vacancy Reference Number: Civil Service Portal: 1458047

Are you a social media guru? Do you value autonomy / control in a job and love to see your own creative ideas in action? Then the small and friendly communications team at Acas could be the right match for you.

Acas are workplace experts. Our services reach millions of users annually. We currently have over 55,000 followers on twitter, 28,000 members on our LinkedIn page and 11,000 views on YouTube. We’re also on Facebook and Instagram.

We’re a Government body that provide trusted guidance and best practice services to both employers and employees to help businesses flourish. And when things go wrong, our conciliators help to resolve disputes whether there’s one person involved or a larger dispute that involves unions.

We want someone to join our team at a time when we want to grow our reach with a younger audience. If you get the job you’ll be based in central London, working closely with colleagues in PR, marketing and internal communications.

Job responsibilities
To manage Acas’ presence in social media, helping us to achieve our aim of reaching young people in their first jobs (18 – 24), small business owners (25 – 34) and HR professionals (25 – 34) by driving increased engagement across all channels. Main tasks will include:

  • Manage Acas’ day to day presence on LinkedIn, Twitter, Facebook, Instagram and Vine
  • Support development of regional social media, and new channel development
  • Provide advice and guidance to colleagues on the most effective use of social media
  • Generate creative ideas for content based on insight and evidence
  • Write, create and edit content for use across all social media channels such as Twitter, Instagram, LinkedIn and Facebook
  • Ensure all content conforms to accessibility, editorial and other agreed standards
  • Use social media analytics to report back on activity, and co-ordinate and produce reports
  • Provide necessary additional support to the Senior Media Manager as required

Knowledge, experience and skills

Essential:

  • Experience of creating content for social media channels such as Twitter, Instagram, Facebook and LinkedIn with responsibility for its day-to-day updating and management
  • Experience of how to write and adapt content specifically for social media, ensuring plain English and suitability for intended audience
  • Experience of using social media analytics to report back on activity, and co-ordinating and producing reports against success criteria
  • Experienced self-starter who can work independently and prioritise and deliver to short deadlines in a busy work environment
  • Ability to use photo-editing software and create graphics for social media
  • Experience of handling social media within the national team of a high profile organisation
  • Experience of advising and training others on how to use social media

Desirable:

  • Experience of integrating and using social media dashboards
  • Experience of collaborating with media and PR communication team members on social media activity
  • Knowledge of latest social media trends and keeping up to date with best practice in evaluation
  • Experience of using Google Analytics
  • Experience of running a social media Q&A session

Reports to:Senior Media Manager.

Terms & Conditions:Salary is £31,790 - £36,128 (this includes a London allowance of£4,040). Annual holiday leave entitlement is 25 days rising to 30 days after 5 years completed service. In addition, we have one privilege day (the Queen's Birthday) and 8 public holidays.

Working Pattern: This position is full time and will be based at Acas National office in central London with the rest of the Acas communications team.

Status: Permanent

Location: Acas National, 22nd Floor, EustonTower, London NW1 3JJ. Please note that no relocation expenses will be paid, including excess fares.

How to apply:

Please download, complete and submit your application form from the Acas website: together with the diversity form and return to quoting the job reference 1458047.

You will need to provide evidence against seven different competencies required for the role. These will be tested at application, exercise and interview.

Closing date: Deadline for applications is 11.59 on 31stAugust 2015

Interviews are expected to be held on 8thor 9thSeptember 2015 and shortlisted candidates will be asked to do an exercise.

Information on how to fill in the application form:

The application form requires written evidence against each of the seven competencies. Please read through each of the competencies carefully and provide written examples that you feel meet each of the competencies.

Your written evidence should beno more than 250 wordsfor each competence in the application form.

All candidates will be assessed against threeCivil Service competences andthe four Government Communications Service(GCS) competences at IO/HEO level for both core and digital and the essential and desirable criteria.

The three Civil Service competencies:

Collaborating and partnering at Level 3 (HEO)

People skilled in this area are team players. At all levels, it requires working collaboratively, sharing information appropriately and building supportive, trusting and professional relationships with colleagues and a wide range of people inside and outside the Civil Service, whilst having the confidence to challenge assumptions.

Effective behaviours:

  • Establish relationships with a range of stakeholders to support delivery of business outcomes
  • Act as a team player, investing time to generate a common focus and genuine team spirit
  • Actively seek input from a diverse range of people
  • Readily share resources to support higher priority work, showing pragmatism and support for the shared goals of the organisation
  • Deal with conflict in a prompt, calm and constructive manner
  • Encourage collaborative team working within own team and across the organisation

Delivering at pace at Level 3 (HEO)

Effectiveness in this area means focusing on delivering timely performance with energy and taking responsibility and accountability for quality outcomes. For all staff, it’s about working to agreed goals and activities and dealing with challenges in a responsive and constructive way. For leaders, it is about building a performance culture where staff are given the space, authority and support to deliver outcomes. It’s also about keeping a firm focus on priorities and addressing performance issues resolutely, fairly and promptly.

Effective behaviours:

  • Successfully manage, support and stretch self and team to deliver agreed goals and objectives
  • Show a positive approach in keeping their own and the team’s efforts focused on the goals that really matter
  • Take responsibility for delivering expected outcomes on time and to standard, yet allowing the teams space and authority to deliver objectives
  • Plan ahead but reassess workloads and priorities if situations change or people are facing conflicting demands
  • Regularly monitor own and team’s work against milestones or targets and act promptly to keep work on track and maintain performance
  • Coach and support others to set and achieve challenging goals for themselves

Building capability for all at Level 3 (HEO)

Effectiveness in this area is having a strong focus on continuous learning for oneself, others and the organisation. For all staff, it’s being open to learning, about keeping one’s own knowledge and skill set current and evolving. For leaders, it’s about investing in the capabilities of our people, to be effective now and in the future as well as giving clear, honest feedback and supporting teams to succeed. It’s also about creating a learning and knowledge culture across the organisation to inform future plans and transformational change

Effective behaviours:

  • Identify and address team or individual capability requirements and gaps to deliver current and future work
  • Identify and develop all talented team members to support succession planning, devoting time to coach, mentor and develop others
  • Value and respond to different personal needs in the team using these to develop others and promote inclusiveness
  • Proactively manage own career and identify own learning needs with line manager, plan and carry out work-place learning opportunities
  • Continually seek and act on feedback to evaluate and improve their own and team’s performance

The four Government Communications Service competencies:

Competency 1: Insight - Gain an accurate and deep understanding of the issue(s). Use insight to identify target audiences and partners and to inform communication objectives, messages and solutions.

Core

  • Review existing sources of insight (including previous communication activity) to understand the overall context for communication and audience influences/influencers.
  • Use insight to identify target audiences and partners, support decision making and help inform the overall communication approach.
  • Demonstrate an understanding of the communication objectives and how these support the overall policy objective.

Digital

  • Build audience insight using appropriate tools to monitor content and listen to conversations on key external digital channels, including social media.
  • Provide advice on appropriate digital channels to reach target audiences. Research where target audiences are active, including online partnership networks.
  • Gather and analyse evidence to understand user needs and appetite for digital products.

Competency 2: Ideas - Develop the communication strategy and plan. Select channels and develop key messages and content for target audiences. Identify evaluation criteria.

Core

  • Develop outline communication plans, identifying the most effective channels and tools to engage audiences and maximise reach.
  • Design and develop engaging, targeted content and messages suitable for use across a range of channels.
  • Demonstrate an awareness of how channels work together and complement each other.
  • Explore opportunities to use low/no cost channels, including earned, owned and paid for channels

Digital

  • Demonstrate a practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content.
  • Actively engage with partners in online networks.

Competency 3: Implementation - Develop and implement effective communication strategies and plans. Work with stakeholders and partners to deliver communication.

Core

  • Adhere to all relevant policies, legislation and guidance for delivery of communication (including for example propriety, diversity, language, social media, and corporate branding guidelines and requirements).
  • Demonstrate good written and oral communication skills. Write clearly, concisely and accurately.
  • Select appropriate visuals to improve the impact of communication (for example, photography and infographics).
  • Monitor plans and provide status updates to ensure communication plans are delivered on time and to budget.
  • Demonstrate an understanding of the importance of value for money in communication delivery.
  • Ensure that suppliers are delivering quality communication products.

Digital

  • Demonstrate a good understanding of accessibility and usability issues. Create content that meets accessibility requirements.
  • Support the delivery of online events including podcasts, live chats, broadcasts, blogs and Tweets

Competency 4: Impact - Assess the impact and effectiveness of communication. Review achievement of objectives. Identify lessons learnt and share feedback.

Core

  • Support the design and delivery of techniques to assess the effectiveness and impact of communication

Digital

  • Advise on, monitor, summarise and provide analysis of effectiveness indicators for digital communication.

For further information:

GCS competencies:

Civil Service competencies:

For further details about the job please contact Shumon Ali-Rahman on 0207 210 3688 or email:

Diversity: Acas will ensure applicants will not be discriminated because of their protected characteristics under the Equality Act 2010. Protectedcharacteristics include age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, pregnancy and maternity. 'Acas will make all effortsto meet your access requirements'

If you have a disability which requires you to submit your examples in a different format or method or you need adjustments for the interview/presentation, if short listed, please contact

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