MEDIA RELEASE 30March 2015

Warringah Council finds a new home online in .sydney

The Warringah Council today announced itwill embrace the latest innovation in online navigationby becoming the first NSW Council to adopt and fully deploy new .sydney domain names.

The Council’s website is now more intrinsically linked to Sydneyvia its new domain name,

Mayor of Warringah, Michael Regan said the new .sydney domain names will be used to provide better online services to the community and help promote Warringah and the northern beaches to national and international markets.

“We are continually looking to showcase this area as a destination, to improve its profile and boost economic development” .

“.sydney domain names easily locate us in Sydney and align us with local residents and businesses. Our new domain names will work in conjunction with our existing, award-winning website to maximise the impact of our online presence.”

As well as the Warringah web address, Council has acquired the domain name as part of a community engagement project relating to the New South Wales Government’s ‘Fit for the Future’ local government reform program. It outlines suggested scenarios for the future of the Northern Beaches region and provides an outlet for public comment.

.sydney domain names recently became available to all eligible NSW residents and service providers to the State. They have already been adopted by some of Sydney’s most iconic businesses, such as Luna Park ( BridgeClimb Sydney ( and Sydney Fish Market (

Sydney has long been considered one of the world’s leading business and tourist hubs andhas nowjoined the likes of New York, London and Tokyo in launching its own new Top-Level Domain.

Adrian Kinderis, CEO of ARI Registry Services - the company contracted to run the technology and manage .sydney - said .sydney domain names are a valuable drawcard for those looking to innovate online and connect themselves with the city.

“Navigating the Internet through.sydney domain names will be the easiest way to identify products and organisations serving the Sydney and New South Wales community,” he said.

“By adopting .sydney domain names, Warringah Council has identified itself as a tech-savvy and forward-thinking organisation that is proud to be a part of the Sydney community.”

To register a .sydney web address or to find out more information, please visit

-ENDS-

Media Contact

Michael Korjen

Public Relations Manager

ARI Registry Services

Ph: +61-3-9866-3710

Email:

About .sydney

.sydney (pronounced dot Sydney) is the city’s own top level domain (TLD) – that means there is no need for anything else to follow the ‘.sydney’ in a web address, such as

All residents and businesses in NSW can now register their own .sydney domain name for use on their website and in email. For example, you can register for your website and also use email addresses such as ey and ey

About Warringah

Wherever you are in Warringah, you’re not far from pristine bushland and you’re just minutes from some of the world’s most glorious ocean beaches. That connection to nature is at the heart of the way we live.

In Warringah we’re embracing change and rising to the challenges of the new century. We’re leading the way with conversations about the future of Sydney’s northern beaches and initiatives to promote sustainable growth. And the fast-growing business hub of Brookvale-Dee Why is home to dynamic and innovative industries.

Warringah’s digital properties and communications have been recognised with awards from the Webbys, W3, and Local Government NSW.

About ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure.

Visit for more information.

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