Appendix A: COUNTY SPORTS PARTNERSHIPS (CSP) Beginner Running Programme Funding 2011-2013

Expression of Interest Form

Each CSP is required to complete and submit thisexpression of interest form outlining clearly how they would plan for and deliver the Beginner Running programme.

This form should be completed and returned to; by September 2nd 2011.

At this stage, no formal assessment will take place, but all CSPs submitting a clear and feasible EoI form will be invited to a Stage 2 competitive application process. This is subject to Sport England Board approval in September 2011.

1) Please provide CSP details:

  1. Name of CSP: West Yorkshire Sport
  1. Lead contact name: Nigel Harrison
  1. Lead contact number: 01484 234087
  1. Lead email address:
  1. Additional contact name(s) and email address(es) for update emails;

Vicky Joel –

Kirsty Thornton –

Louise Purdy –

2)Evidence, Planning and Delivery of Beginner Running Programme

Please complete the table below in as much detail as possible, to indicate how you will plan for and deliver the Beginner Running programme.

Existing Activity / CSP answers
Please provide a brief outline of current successful Beginner Running programmes in your CSP area / All of the 5 local Authority areas in West Yorkshire have Run England sessions (totalling 22 sessions across the county) and there are 5 Parkrun events also taking place each week (2 in Leeds, 1 in Wakefield, 1 in Bradford and 1 in Huddersfield).
Bradford have a proactive network, with 13 clubs and numerous programmes including fun runs, city runs and park runs formally and informally catering for beginner runners.
Calderdale has 4 clubs in its athletics network and a wealth of opportunity for beginners that include Manor Heath Park running, women’s running groups and lunch time lap sessions at the local track for local businesses and the community.
Kirklees have ‘Jog Kirklees’ initiative beginner programmes and and are developing 321 and with the potential to link with leaders, buddy movers and green gyms.
Leeds are one of the largest running cities in England, with record numbers of participants in the fun runs, Leeds half marathon and Leeds 10k races (many of the participants running informally across the city with loose/no connections to leaders in the 15 athletics clubs in the network)
Wakefield have a far reach and abundance of beginner running programmes that are informally developed through the 6 clubs in the district and the Charity fun runs that are organised by the Local Authority and charity organisations and the Wakefield District Development Group.
How will you develop these to increase the number of participants? / 3 of the 5 Local Authorities have pro-active Athletics Networks, who have been consulted for the EOI form and all are enthusiastic about the potential of increasing once a week runners if given the opportunity with lottery investment. Parkrun event organisers and Local Authority have capacity limitations that would be alleviated with additional investment to encourage those beginner programmes on the cusp of development to increase participants and formalise activity. The Parkrun format will be replicated in an additional 5 West Yorkshire Parks and current informal running groups will be encouraged to register their routes and runs with Run England. Additional qualified leaders will increase the number of runners recruited into beginner programmes, and the number of routes being offered to the community.
What evidence do you have to demonstrate headroom in the current local market for more informal running opportunities? / Market Segmentation data (as supplied in Chart A Latent Demand) shows West Yorkshire has a latent demand in excess of 140,000 people wanting to take part in running. Fun runs and charity events experience regular over subscription for races. Results from the races show that over 60% of participants have no formal affiliation to clubs and/or registered beginner programmes. Consultation with providers of Run England sessions / Parkruns shows that with additional capacity/leaders, additional participants could be accommodated. Social Media consultation is planned to further support the evidence of latent demand.
Please outline the partners you intend to work with? / Leeds Athletics Network, Bradford Athletics Network, Calderdale Athletics Network, Wakefield District Development Group, Kirklees Athletics Development Group. We will work closely with the 5 Culture and Leisure Services and Highways in West Yorkshire with regard to local parks and running routes. We will work with the 5 West Yorkshire Universities, England Athletics, UKA permitted Race organisers, Run for All, Jog Kirklees and volunteer centres.
Please include any other information that you think is relevant to delivery. / West Yorkshire facilities will be used for Olympic training camps. Our Yorkshire Gold team are currently working on maximising the Olympic buzz around these sites which aims to enthuse the community further.

3) Project Target and Costs

Please provide a projected number of “additional beginner runners” that would be achieved through you project by March 2013 / Please provide a projected total cost and cost breakdown for the project, including a cost per participant
Estimated numbers of runners participating in West Yorkshire Running projects are 2,500.
A projected number of 200 new leaders to be trained
This would provide 200 new running groups.
200 new running groups, each accommodating 15 new once a week runners each, would be a projected number of 3000 additional once a week runners. / Total Project Cost to March 2013:
  • Training Costs - £20,000 (£100/ per leader)
  • CSP Staff costs of 18 months of capacity/co-ordination - £7,500
  • Programme co-ordinator 18 months salary - £30,000
  • County marketing and promotional material - £2,000
  • Contribution of 50% payment for 5 additional parkruns - £6,250
Total project cost - £65,750
  • Cost per Participant: £21.92