FOR IMMEDIATE RELEASE: Wednesday 12 December 2012

Aston Martin re-opens its doors in Dubai

  • Brand relaunches in the UAE with state-of-the-art luxury showroom
  • Glittering launch event attended by Aston Martin CEO Dr Ulrich Bez
  • Flagship location gives British firm real prominence in Dubai

Gaydon, December 12, 2012 – Exclusive luxury sports car maker Aston Martin has launched its new state-of-the-art dealershipnear the Burj Khalifa in downtown Dubai.

The opening of the stunning new showroom and aftersales centre comes as Aston Martin relaunches its brand in Dubai,with an ambitious plan to exceed the expectations of demanding customers that appreciate the exclusivity, luxury and uncompromising performance of the great British firm’s superb sports cars.

The event was attended by Aston Martin Chief Executive Officer Dr Ulrich Bez and a host of VIP guests,underlining once again the significant importance of the UAE as a market for the luxury sports car brand.

The new showroom boasts dedicated sales and aftersales teams, and has been situated carefully to best reflect Aston Martin’s luxury attributes and exclusive brand values.

Dr Bez said: “Aston Martin is very proud to open this exceptional new facility in a prominent new space in Dubai – a city that is a hub for business, commerce and leisure, and a gateway to the entire Middle East.

“We are committed to Dubai and the UAE in the longterm, and are investing substantially to ensure we have the right location and the right staff to satisfy and delight our discerning customers.

“I am confident that Aston Martin will do very well in the UAE, which is a growing market for luxury cars.”

Tim Trenker, General Manager of Aston Martin, UAE said:“Our luxury showroom is a testament to the investment Aston Martin is making in serving current and future customers.”

He added: “The brand is now refocusing its attention on the UAE, investing in high-end shop floor space as well as a state-of-the-art service centre.”

The new showroom will of course feature the full range of stunning Aston Martin models including the brand’s ultimate new super GT – the Vanquish – timeless new DB9, sporty Vantage range and luxurious Rapide four-door GT.

Tim Trenker added: “We are expecting UAE sales to pick up further in 2013. While the UAE is a competitive market there is certainly room for Aston Martin to attract customers due to its unique value proposition and exceptional reputation.”

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