Donate Life Rose Parade® Float
2010 Calendar of Events – February to November 2009
Date(s) / Event / DescriptionFri Feb 20 / Float Committee Annual Meeting / Strategic planning for 2010 campaign
Fri May 15 / Issue Float Rider and Floragraph Selection Guidelines / Issue selection guidelines and forms to Float Rider and Floragraph Sponsors
Sat May 16 / Float Road Test 1 (“T1”) / Preliminary test of float’s roadworthiness, Rose Palace, Pasadena
Tue Jun 16 / Float Unveiling / Float design unveiled at Donate Life America Spring 2009 Workshop; Re-launch website, issue press release
Donate Life Family Circle Rose Dedications Open / See “Family Circle” at www.donatelifefloat.org
Tue June 30 / Float Rider Info Sheets, Bios
for Advance PR Deadline / Deadline to submit Float Rider Info Sheets, bios, photos and consent forms for pitching stories to long-lead magazines
Wed July 1 / Grandstand Seats Available / Grandstand seats available for ordering online
Group Decorating Days Set / Decorating shifts assigned to groups
Sat July 18 / Float Road Test 2 (“T2”) / Test of float’s roadworthiness and passenger capacity,
Rose Palace, Pasadena
Fri July 31 / Float Rider and Floragraph Honoree Selection Deadline / Final deadline for float participants and floragraph honorees to be selected
Fri Aug 14 / Float Rider and Floragraph Info Sheets, Bios Deadline / Final deadline to submit Float Rider and Floragraph Info Sheets, bios, photos and consent forms
Thu Sept 24 / VIP Seats, Rose Bowl Game Ticket Order Deadline / Deadline for partners to order VIP grandstand seats, Rose Bowl Game tickets
Mon Sept 28 / Float Riders Unveiled / Press release; see official website, www.donatelifefloat.org
Thu Oct 1 / Decorating Signups Open / See “Join Us” at www.donatelifefloat.org
Wed Oct 7 / Sponsor Float Merchandise Form Due / Official partners to submit forms
Fri Oct 9 / Rose Parade Souvenir Program Ad Deadline / Deadline to submit artwork for ad in Rose Parade souvenir program
Wed Oct 14 / Float Participant Orientation Packages Shipped / Introductory packet with media pointers, Family Circle documents
Thu Oct 22 / Coronation Luncheon / 11:30am, Tournament House (Invitation only)
Fri Oct 23 / Souvenir Program
Order Deadline / Deadline to place order for souvenir programs
Fri Oct 30 / Participant & Partner Event Participation Form Due / Official partners to submit forms
Mon Nov 2 / Floragraphs Unveiled / Press release; see official website, www.donatelifefloat.org
Sat Nov 7 / Float Participants’
Photo Day / 8:45am, Tournament House, Pasadena
Schedule subject to change
Donate Life Rose Parade® Float
2010 Calendar of Events – December 1-28, 2009
Date(s) / Event / Description (All Times PST)Tue Dec 1 / Team Donate Life Orientation / Conference call to orient Volunteer Operations, Guest Services and Floragraph committee members
Participant Orientation Conference Calls / Four conference calls scheduled throughout week
Sat Dec 5 / Dry Decorating*
Floragraph Decorating / 9am–5pm – California Department of Motor Vehicles (40), Asian Community (20)
Mon Dec 7 / Grandstand Seat Confirmation / Confirm Donate Life grandstand seats; hold for distribution upon arrival
Thu Dec 10 / B-roll, Float Merchandise and Official Program Distribution / Ship B-roll tapes and complimentary float merchandise and Rose Parade program magazines to official partners and their agencies
Sat Dec 12 / Dry Decorating*
Floragraph Decorating / 9am–5pm – Donate Life Ambassadors (20), Embajadores de Done Vida (20), TRIO Ventura County/West Valley (10) and UOTA (10)
Mon Dec 14 / Rose Bowl Game Ticket Confirmation / Confirm Rose Bowl Game tickets; hold for distribution upon arrival
Sat Dec 19 / Dry Decorating*
Floragraph Decorating / 9am–5pm – Donate Life Run/Walk Committee (20), Lifesharing (San Diego) (20), Dignity Memorial (20)
Sat Dec 26 / Dry Decorating* / 8am–3pm – OneLegacy Family Services
3pm–9pm – OneLegacy Family Services
Sun Dec 27 / Dry Decorating* / 8am–4pm – Cedars-Sinai Medical Center (20), UCLA Health System (20), OneLegacy Board of Directors/Advisors (20)
4pm–11pm – Donate Life Workplace Partners (60)
Mon Dec 28 / Floral Decorating* / 8am–4pm – OneLegacy Family Services
4pm–11pm – OneLegacy Staff and Donation Partners (60)
* Float decorating and judging at Phoenix Decorating Rosemont Pavilion, 700 Seco Street, Pasadena CA 91103
Schedule subject to change
Donate Life Rose Parade® Float
2010 Calendar of Events – Dec. 29 , 2009 to Jan. 7, 2010
Date(s) / Event / Description (All Times PST)Tue Dec 29 / Floral Decorating* / 8am–4pm – Astellas (20), Loma Linda University Medical Center (20)
4pm–11pm – Official Partners, Float Participants
Donate Life Family Circle
Rose Placement / 12pm–8pm, Rosemont Pavilion
(By appointment only)
Donate Life
Rose Reception / 1pm–8pm, Rosemont Pavilion
(Rose Placement families and invited community partners)
Floragraph Family Welcome Reception / 2pm-3:30pm, Sheraton Pasadena
(Invitation only)
Floragraph Families
Rose Placement / 4pm–5pm, Rosemont Pavilion
Transportation provided from Sheraton Pasadena.
Float Rider Orientation / 5pm-8pm, Sheraton Pasadena
(Invitation only)
Wed Dec 30 / Float Decorators
Rose Placement / 7:30am–8am, Rosemont Pavilion
11:30pm–12pm, Rosemont Pavilion
Floral Decorating* / 8am–12pm – Float Riders and Floragraph Families (Eastern/Central Time)
12pm–4pm – Float Riders and Floragraph Families (Mountain/Pacific Time)
(Note: Working Judging 3-4pm)
4pm–11pm – Experienced decorators, Asian Community (20)
Donate Life Gala Dinner / 6pm–11pm, Pasadena Convention Center, 300 E Green St, Pasadena 91101
(Invitation only; all float riders required to attend)
Thu Dec 31 / Floral Decorating* / 8am–1pm – Official Partners (30)
Float Judging / 2:30pm–4pm, Phoenix Decorating Rosemont Pavilion
Transportation provided from Sheraton Pasadena. All riders required to be present in Parade Day attire.
Float Walk / 10pm: Float in position on Orange Grove Blvd.
Fri Jan 1 / 121st Rose Parade / 5:30am: Float riders in hotel lobby for shuttle pickup
7am: Donate Life Grandstands open
8am–11:30am: Rose Parade (Parade reaches stands at 8:30am)
12pm: Float riders transported to Post-Parade Reception
Post-Parade Reception / 11:30am–2pm, Pasadena Sheraton
96th Rose Bowl Game / 2pm, Rose Bowl
Shuttles run starting at 10am from Parsons Building, Fair Oaks & Walnut)
(Ticket availability subject to Tournament of Roses fulfillment)
Fri Jan 1 -
Sun Jan 3 / Post Parade:
A Showcase of Floats / Jan 1: 1pm–3:30pm; Jan 2-3: 9am–3:30pm
Post Parade float viewing east of parade route
Thu Jan 7 / 2010 BCS National Championship Game / 5pm, Rose Bowl
(Ticket availability: one per Rose Bowl Game ticket purchased by Donate Life as a group. Subject to Tournament of Roses fulfillment.)
* Float decorating and judging at Phoenix Decorating Rosemont Pavilion, 700 Seco Street, Pasadena CA 91103
221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655
www.donatelifefloat.org