FACT SHEET
COMPANY OVERVIEW
Moose Toys is the fastest-growing toy company in the US with offices in the US, UK, Hong Kong, China and the head office based in Melbourne, Australia. This global award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose Toys, the maker of Shopkins™, the top-selling toy in the US in 2015, has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins, the hottest girl’s collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced all new brands, such as The Ugglys Pet Shop, the collectibles that are small in size but big in gross; and Qixels, the first “craftstruction” activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Association, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart playset was awarded the 2015 Girls’ Toy of the Year by the Toy Industry Association.
FOUNDED 2000; U.S. office established in 2013
KEY CATEGORIES Electronic Pets, Arts & Craft, Collectibles, Plush, Impulse, Outdoor, Activity, Preschool, Games
KEY BRANDS Shopkins, Little Live Pets, Beados, Qixels, Betty Spaghetty
RECENT AWARDS 2016 Nomination for Property of the Year by the Toy Industry Association (Shopkins) USA
2016 Nomination for Girl Toy of the Year by the Toy Industry Association (Shopkins Scoops Ice Cream Truck) USA
2015 Australian Entrepreneur of the Year, awarded to Manny Stul
2015 Melbourne Business of the Year Awards - South East Region
2015 Toys“R”Us Partner of the Year Award
2015 Girl Toy of the Year by the Toy Industry Association (Shopkins Small Mart)
2015 Target’s Top Toy List 2015 (Cleverkeet) USA
2015 Toys“R”Us Fabulous 15 (Cleverkeet, Shopkins Fashion Boutique) USA
2015 Walmart’s “Chosen By Kids” (Cleverkeet, Shopkins Scoops Ice Cream Truck) USA
2015 The Toy Insider’s Hot 20 (Cleverkeet, Shopkins Scoops Ice Cream Truck) USA
2015 TTPM Most Wanted List (Cleverkeet, Shopkins Fashion Spree Fashion Boutique) USA
2015 The National Parenting Center (Shopkins Scoops Ice Cream Truck, Little Live Pets Turtle Tank, Cleverkeet, Qixels Turbo Dryer, Glow Show Sticker Launcher, Little Live Pets Mouse House) USA
2015 National Association Parenting Publication Awards (Little Live Pets Mouse House, Shopkins Scoops Ice Cream Truck, Glow Show Sticker Launcher, The Ugglys Pet Shop Dirty Dog Wash Van) USA
2015 Creative Child Magazine (Qixels Turbo Dryer, Glow Show, Beados Gems Easy Design Studio) USA
2015 San Diego Family Magazine Holiday Toy Review (Cleverkeet) USA
WEBSITE http://www.mooseworld.com
KEY EXECUTIVES
Manny Stul, Chairman/Co-CEO
Recognizing a company with the opportunity to grow into an international force in the toy industry, Manny Stul took ownership of Moose Enterprise in 2000. His vision has led to Moose's position in the market place as a company known for its brilliant innovation and dynamic approach. Under his leadership, Moose has experienced phenomenal growth and produces products that are sought after around the globe.
In his earlier days, Manny was the founder of Skansen Giftware in 1974. When he publicly listed the company 20 years later, it was the largest and most successful giftware company in Australia.
Paul Solomon, Co-CEO
Since joining Moose Toys in 2001, Paul has led the Sales and Marketing Team. In his time at Moose, he has helped boost the company's substantial growth to where it is today, especially in the international arena. Under Paul’s leadership, Moose Toys now distributes to over 75 countries worldwide.
Paul's energy, drive and passion for the toy industry are reflected in the respect he has generated within the marketplace, building strategic partnerships with key retail customers.
Paul previously led a surf wear company before his transition into the world of toys.
Jacqui Tobas, Director
Having joined Moose Enterprise from Skansen Giftware, Jacqui Tobias has helped develop and market many of the industry's leading brands, including Beanie Kids.
Primarily focused on identifying new business opportunities and strategic partners, Jacqui oversees product development whilst aiming to diversify Moose into new categories, including licensing. Jacqui's drive and determination are backed by her innate knowledge of the industry and a strong creative flair.
Contact:
Sheena Stephens |
Katie Maloney |