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Global Portfolio Strategy

Local meets global. Everyone is global these days, but some regions are more global than others. The US, UK and European equity markets are predominantly global markets. But the emerging markets especially, as well as Japan, have strong local factors.

Global sectors, local sectors

Technology, energy and telecoms are the most global sectors. Industrials and materials are the least global sectors. Stockspecific risk also varies across sectors: energy and utilities have the lowest stockspecific risk, while consumer cyclicals, technology and industrials have the highest.

Earnings are global

Global sector effects dominate local or country influences on earnings revisions. The global earnings effect is most marked for Europe and the US. The UK has the smallest local element to earnings revisions. Technology, energy and telecoms have the largest global component to their earnings revisions; utilities has the lowest global sector impact on earnings revisions.

Locals and globals fight for the upper hand

The strength of local and global effects varies over time. Global sector effects are strongest when regional economies are in sync. Local effects are more important when regional economies diverge.

Global ascendancy

We believe the global recovery will be a synchronised one, so global sector effects are likely to remain important.

Asset allocation crossdressing

Relative performance across regions is a combination of local and global effects. Global effects arising from differences in sector weightings dominate pure local effects in driving relative returns across regional indices.

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Executive summary: Local and global influences on stock returns

Why they happen ...

•The relative importance of local, global and stockspecific influences on equity returns varies significantly across the major markets. The emerging markets and Japanhave significant country risk factors. By contrast, relatively little of the variation in US and UK equity returns reflects local factors. Europe (exUK) fits somewhere in between.

•Sectors also differ in the sources of their returns. Technology, energy and telecoms are the most global sectors. Industrials and materials have the lowest global factors.

•Stockspecific risk varies a great deal across sectors. Energy and utilities have the lowest component of stockspecific risk. Because they are the most homogenous sectors, there is probably less scope for active stock selection. The largest stock specific risk occurs in consumer cyclicals and technology. There may be more scope for active stock selection strategies within these sectors, although these opportunities are available only because of greater risk.

•The fundamental reasons for a stronger global effect include a significant "global" element to sector earnings revisions. Changes to sectoral earning estimates are closely correlated across regions. In addition, as regional interest rates usually move in the same direction, there is limited scope for divergent valuations across regions.

•Not surprisingly, the emerging markets and Japan have the highest source of local variation in their earnings revisions. By contrast, the global sector influence on European, US and UK earnings swamps the local effect.

•Technology, energy and telecoms have the largest "global" components to their earnings revisions, and utilities the smallest. The sectors with the largest amount of stockspecific earnings risk are materials and consumer cyclicals; the sectors with the lowest individual earnings risk are utilities and energy.

... and what they mean for investment strategies

•Many asset allocation strategies are designed to meet future liabilities by maintaining a large proportion of assets in the equivalent "local" equity market. These strategies might be reasonable in the long run (especially if regional growth rates are becoming more coordinated) but there must be significant scope for short run deviations of the growth rate of "local" assets from the growth of liabilities, given the global nature of today's equity markets.

•Sector and local influences on stock returns vary through time. The importance of global sector effects tends to increase at the expense of country effects when economic growth rates across the world are highly synchronised. The same applies when interest rate synchronisation increases.

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•The global recovery, when it arrives, is likely to be synchronised. We believe that global sector effects are likely to remain in the ascendancy over country effects.

•For asset allocation strategies, differences in performance between regional indices reflect a combination of sector and country effects. Sector effects arise from differences in sector exposures across regions. Country factors reflect differences in the relative performance of the same sectors across regions.

•Japan is biased towards consumer cyclicals and industrials while the emerging markets are biased towards energy, materials, technology and telecoms. The UK is the most defensive market in its sector makeup, as it is concentrated in consumer staples, energy, financials and healthcare. The US and Europe fall in between these two extremes.

•Understanding the role of local versus global factors on index performance, identifying when these factors are likely to strengthen and weaken, and recognising the feedback from sector performance to country performance should be an essential part of consistent global portfolio construction and risk control.

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Part One: Some worthy global and local attributes

Revisiting the sector versus country debate

The increasing importance of global sector influences on individual equity returns is generally well accepted (and extensively researched; see "Sun, Sand and Sectors", August 2, 2000). Exhibit 1 updates the contribution of global market, global sector, local and stockspecific influences to world largecapitalisation returns. Exhibit 2 shows the same graph for all stocks in the MSCI developed countries universe.

The strength of global (global sector and global market), regional and stockspecific factors varies from one index to another. Exhibit 3 shows that stocks domiciled in Japan and the emerging markets are much more sensitive to local risk than stocks in the US, UK or Europe.

There are also differences in local versus global influences in returns across sectors. Exhibit 4 shows that the three "most global" sectors are telecoms, technology and energy. The "least global" sectors are industrials and materials, while all the other sectors have a similar global influence. We have to be careful interpreting these results. After all, it is difficult to believe that industrials and materials are "less global" than utilities. Our framework simply cannot explain as much of the variation in stocks in these two sectors as elsewhere. Maybe the sectors are not homogeneous. Note that the stockspecific component of returns in both industrials and materials is higher than average, so we are unable to explain much of the variation in returns with our model.

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The fundamentals behind rising global influences

Stock returns reflect changes in expectations about earnings growth (ie earnings revisions) and/or changes in the value attached to earnings. If earnings revisions are more global than local, then stock returns might logically be expected to be more global than local. Maybe company profitability has become more linked to the fortunes of the global business sector in which companies operate than to the country in which the firm does most of its business.

Overall, we find that earnings revisions are much more heavily influenced by global factors than by local factors(see Exhibit 5).

There are significant variations in the strength of the global and local influences on earnings revisions across the major markets. We also find differences in earnings influences across sectors.

At the regional level we find that emerging market and Japanese earnings revisions (see Exhibit 6) are more heavily influenced by local factors than UK (the lowest local effect), US and European earnings revisions.This seems consistent with the larger local influences we see on Japanese and emerging market equity returns.

At the sector level, technology and energy have the "most global" component to earnings revisions, followed by telecoms. Utilities is the "least global" (see Exhibit 7). Exhibits SIS4 at the back of this report illustrate these global earnings links using European and US sector earnings.


The relative importance of local versus global effects on earnings and performance changes through time. The global influence on performance has trended higher (see Exhibits 1 and 2), but there is also a cycle. The fluctuations in the relative importance of the global sector and local influences reflect the business cycle.The global sector effect becomes more important, and the country influence less important, as regional growth rates converge. For example, the higher the degree of synchronisation of regional business cycles, the higher the synchronisation of regional profit growth rates. When regional growth rates are synchronised, there is much more scope for sectoral growth rates to differentiate stocks' performance. Exhibit 8 shows that the average country effect varies according to the variability of regional industrial production growth rates.

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Part Two: Time to visit the relatives!

Performance is all relative

Relative return differentials between regional indices reflect the interplay between global sector and local market influences on the regions. Consider the relative performance between the Japan index and the US index.

R j= Global + Global Sector + Country j + Stock Specific j

R US= Global + Global Sector + Country US, + Stock Specific US

R j - US = Global Sector j- US + Country j- US

The difference between Japanese and US performance boils down to differences in sector and country effects.The global influence is the same for each region (by definition) so it cancels out. The stockspecific influences sum to zero in each region, so they also cancel out.

Here is an example of how to identify the global sector effect on relative index performance between Japan and the US.

Exhibit 9: The sector effect – A simple example

USJapanGlobal sector

Technology6%(75)6%(50)6%

Consumer staples2%(25)2%(50)2%

Country5%4%

Source: Goldman Sachs Research.

There are two regions and two sectors. The Japanese index comprises 50% technology companies and 50% consumer staple companies, all the same size. The US index comprises 75% technology companies and only 25% consumer staples, all the same size. Note that the performances of the two sectors are identical across the regions a 6% return in technology and 2% in staples. However, the US index has produced a better return (5%) than the Japanese index (4%). The US outperformance is solely attributable to the different weightings of the technology and staples sectors in the two indices. There is no differentiation in performance on a sectorbysector basis. The positive sector effect for the US reflects the higher weighting of the US index towards the bestperforming sector technology.

The next example shows how a country effect operates. We have made a couple of changes to the first example. First, the sector weights between technology and consumer staples are 50:50 in both countries. Second, the returns to the technology sector are no longer the same in both regions. Japanese technology returned 4%, while the US returned 6%. The returns to staples are the same in both regions at 2%.

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Exhibit 10: The country effect A simple example

USJapanGlobal sector

Technology6%(50)4%(50)5%

Consumer staples2%(50)2%(50)2%

Country4%3%

Source: Goldman Sachs Research.

In this example, the US index has again produced a better return than the Japan index. All of the outperformance is attributable to a country effect.The country effect reflects the difference in performance between regions on a sectorbysector basis. US technology stocks have performed better than Japanese technology stocks. US staples have performed in line with Japanese staples. So the net effect is a positive country effect for the US. There is no sector effect operating in Exhibit 10 because the sector weights are identical across the regions.

There is a common thread between how we think about sector and country effects for relative performance attribution in the above examples and how we thought about them for absolute performance attribution in Part One.For absolute performance attribution (ie what drives the returns to a specific index), the more closely sectors move together across the world, the stronger the sector influence on index returns. Similarly, when we look at relative performance attribution, if sectors are performing very closely in line with each other across regions (as in Exhibit 9), the main distinction between regional index returns comes down to which region has the dominant share of the bestperforming sectors. This is the sector influence on relative index returns.

A rather weighty matter: The sector effect

Sector effects are simply the difference in sector weightings across regions. if a region has a relatively high weight in a sector that is outperforming the rest of the world, then that region will enjoy a positive sector effect.It is easy to identify the indices that will do relatively well (enjoy a positive sector effect) when different sectors are enjoying the best performance. Exhibit 11 shows sector weights for the major regions.

Exhibit 11: Sector weights, region by region

usEur ex UKUKJapanEmerging

Consumer cyclicals15%11%11%28%6%

Consumer staples6%8%8%4%7%

Energy5%9%12%1%10%

Financials17%27%26%17%16%

Healthcare15%10%17%6%2%

Industrials11%8%5%17%7%

Materials3%5%3%6%15%

Technology18%8%1%13%15%

Telecoms7%9%13%4%18%

Utilities4%5%3%4%5%

Source: Goldman Sachs Research as at the end of july 2001.

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Counting the country effect

The country effect can be thought of as the "sectoradjusted" relative return between two regions: it "strips out" the impact of differential sector weights on regional performance.The simplest way to identify the country effect is to look at the world on a sectorbysector basis. The stocks that make up each sector are domiciled across the major regions as shown in Exhibit 11. For each sector we calculate the "beta" of one region relative to the entire global sector. Usually when we think of beta we calculate the beta of the individual sectors on a regionbyregion basis down the columns in Exhibit 11. This time we go across the rows, sector by sector. The betas are essential to understanding the country effect. They give us some guidance about which region's stocks are most likely to outperform when a particular sector is performing (or not performing). Exhibit 12 provides some estimates of sector betas based on sector performance over the last five years.

Exhibit 12: Sector betas, sector by sector

usEur ex UKUKJapanEmerging

Consumer cyclicals1.120.860.620.940.90

Consumer staples1.090.860.940.600.89

Energy0.961.080.880.641.41

Financials0.980.900.861.200.91

Healthcare1.250.600.750.510.59

Industrials1.030.860.891.031.29

Materials1.140.930.980.811.20

Technology1.020.921.130.931.24

Telecoms0.671.130.78n/a0.97

Utilities1.071.080.710.701.48

Source: Goldman Sachs Research.

Exhibit 12 suggests, for example, that if consumer cyclicals are expected to outperform the global market, US consumer cyclicals probably offer the best returns within the consumer cyclicals sector.

We saw in Part One that the importance of country effects varies both across regions and through time (Exhibits 3 and 8).The country effect is relatively powerful in Japan and the emerging markets compared with the US, Europe exUK and the UK.

The strength of the country effects in Japan and the emerging markets reflects the wide range of betas shown in Exhibit 22.Wide variations in betas are simply another way of saying that there are larger than average country effects in operation.

Country effects are at their strongest when regional growth rates diverge.When a region is enjoying strong growth relative to the rest of the world, that region's country factor is generally positive. After all, most sectors perform better with stronger growth than with weaker growth, and this holds when comparing stocks within the same sector. To illustrate this effect we show the country factor for Japan versus the difference in Japanese and global growth in Exhibit 13.

However, the performance of country factors through the business cycle will also depend on where the sector betas are the strongest. For example, the US and Europe both have higher than average sector betas for utilities. Utilities tend to enjoy their best relative performance when economies are weak, which helps explains why the US tends to have a positive country effect in periods of economic weakness (see Exhibit 14 all these country effects are presented in Exhibits S5S8 in the appendix to this report).

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Combining sectors and countries: Implications for strategy

The total returns from one regional index relative to another reflect the combination of global sector and country effects. Combining the sector weights in Exhibit 11 and the country effects in Exhibit 12 allows us to:

1.understand how sector and country performance interact;

2. test the consistency of sector and asset allocation views;

3.crosscheck whether views on the global and regional economic cycles fit in not just with sector views but also with asset allocation views.

Combining the sector weights (Exhibit 11) and the sector betas (Exhibit 12) yields Exhibit 15 the impact on relative index returns when any individual sector is outperforming (or underperforming). Exhibit 15 shows the sectorweighted and betaadjusted proportional returns to the major regions assuming a 1% excess return to each global sector, holding returns to all other sectors at zero. For example, a 1% excess return to global consumer cyclicals (assuming all other sectors have zero excess return) will generate the strongest excess return to the Japanese index followed by the US index. The UK index provides the lowest excess return when global consumer cyclicals are the bestperforming sector. We have circled the best performing regions (columns) along each row (sector).