Job Description
JOB TITLE: Market Research Analyst
REPORTS TO: Sr. Director of Market Research
DIRECT REPORTS: None
DEPARTMENT: Marketing/Strategic Partnerships
FLSA CLASSIFICATION:Exempt
REVISED: September 2017
POSITION SUMMARY: Through a passion for mining and applying data to business and marketing issues and opportunities, this position contributesto Country Music Association market research and analytics initatives. These iniitiatives will support various stakeholder groups including organizational membership, staff, general industry, media and others in our mission to promote and growth the Country music genre.JOB DUTIES
- Organize, consolidate and mine CMA’s current subscription-based and syndicated market data tools to identifytrends, market size and definitions, growth metrics and other key strategicinputs.
- Develop and provide ongoing industry tracking deliverables that provide CMA members, staff and trade with economic and industry trends impacting the format including, but not limited to, music sales, media metrics and consumption patterns.
- Design, compile, and analyzeprimary survey research usingSPSS, Excel, survey platform and other reporting tools.
- Develop and provide insightful country music consumer profiles which inform brand, category, media and music industry sponsorship opportunities.
- Create compelling research deliverables including presentations, white papers, newsletter content and more.
- Support ad-hoc events and initiatives which require market data inputs and insights. capabilities.
- Maintains CMA market research data archives.
- Coordinate required Nielsen TV ratings reporting and tracking for CMA needs.
- Other departmental duties as needed.
KNOWLEDGE, EDUCATION AND EXPERIENCE REQUIRED:
- BA/BS in Business, Market Research, Marketing, Economics or related field required.
- 3+ years of work experience required in market research and analytics, marketing or related field. Media or music industry preferred.
- Experience using Microsoft WORD, Excel, PowerPoint as well as internet search tools required. SPSS or similar statistical package experience required. Knowledge of media and data tools such as Nielsen, MRI, MediaBase, BuzzAngle etc. preferred.
- Knowledge of marketing principles and strategies that can be informed by research and analytics required.
SKILLS AND ABILITIES REQUIRED:
- Working knowledge of market research and analytical methods and technologies required. Willingness and initiative to dive into data for business learning.
- Passion for data and the business stories that it can tell.
- Creative analytical skills including the ability to work with and synthesize large, multi-level and sometime disparate databases and identify relevant information.
- Attentive to detail.
- Able to develop compelling and visually appealing content deliverables using charts, graphs and other creative techniques.
- Curiosity about consumer behaviors and their impact on brands, marketing and music/media.
- Must have strong interpersonal skills and be able to work effectively in both a team environment and individually. Self-disciplined and self-starter.
- Working knowledge of business statistics required (Descriptive statistics, conjoint analysis, ANOVA etc.).
- Ability to coordinate and meet deadlines for multiple and varied projects.
PHYSICAL DEMANDS/REQUIREMENTS:
- Typically sitting at a desk or table.
- Occasional lifting of light objects (less than 24 pounds)
- Work is typically performed in the office setting.
- Ability to work specific event hours on occasion.
- Frequent computer use.
I have received and read my job description and understand the requirements of the job. I understand this job description is not intended to be all-inclusive; I am expected to perform other duties as assigned. Further, I acknowledge that the Country Music Association reserves the right to revise or change job duties as the need arises and that this job description is not a contract for employment.
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