NAADA Board of Directors, 2010-11 Work Plan by Program Area Priorities--XXX
PROGRAM AREA/COMMITTEE / OBJECTIVES / ACTIVITY/Status
NATIONAL AGRICULTURAL ALUMNI AND DEVELOPMENT ASSOCIATION
2010-11 Work Plan by Program Area Priorities
PROGRAM AREA/COMMITTEE / OBJECTIVES / ACTIVITY/Status
1. REVENUE AND FINANCE
Purpose: To initiate and organize revenue generating activities, ensure long-term financial stability and provide
fiduciary guidance.
Membership Committee
Chair: Tina Veal / Collect 100 percent membership renewals for 2010-2011. / Activities: Work with Ewald to collect membership dues. Follow up with non-renewals via telephone.
Status: See membership report in Board packet for update. National FFA is the only member from 2010 not to renew this year.
Finance Committee
Chair: Bill McCloskey / Maintain conference sponsorship level of $22,500. / Activities: Work with Ewald, Conference Planning Committee and the Board to identify leads and approach potential sponsors, using other board members and their contacts.
Status: Committee met every three weeks. To date, the current commitments total include:
Bayer CropScience: $10,000
CHS Foundation: $5,000
BASF: $2,500
Farm Credit: $2,000
University of Kentucky: $2,000
Land O Lakes: $1,000
Monsanto: $500
Alltech: $500
Syngenta: $500
MDA/Dairy MAX: $500
Cap & Compass: $250
SUDIA: $250 (collected from 2010)
Texas Tech University: $200
Hotgavel.com: $200
Finance Committee
Chair: Bill McCloskey / Update sponsorship brochure and review levels of giving. Work with Ewald to distribute to board members to assist in securing sponsors. / Activities: Work with Ewald and committee to review and make necessary changes to brochure and distribute.
Status: Brochure was finalized three months ahead of last year schedule.
iCenter Advisory Group
Chair: Paula Beecher
Finance Committee
Chair: Bill McCloskey / Establish process for identify and approaching potential iCenter sponsorships.
Increase the number of job postings by National Companies
Develop a new “catch” for the iCenter including new posters, press releases, post cards, and other communication pieces. / Activities: Work with Ewald and Board to identify leads and approach potential sponsors, using other board members and their contacts.
Status: We have started working actively with the sponsorship committee in making sure sponsors are receiving additional iCenter information, in addition the committee is planning to divide the current employer list to make contact and encourage reposting.
Obtained Syngenta as a sponsor for the NAADA Conference/iCenter.
Working to encourage current sponsors, i.e. Bayer and Syngenta to utilize iCenter for both their internship and full time postings.
Utilizing National FFA Convention to network with prospective sponsors.
Working to identify where our users are coming from, i.e. which institutions are represented to better focus our marketing efforts.
Worked with Ewald to update current iCenter handouts Also continually working with Ewald on minor site adjustments to make the site user friendly and up to date.
iCenter Advisory Group
Chair: Paula Beecher / Increase the number of our NAADA members and students using the iCenter. / Activities: Develop a coordinated communication plan and implement with the assistance of Ewald and the Board.
Status: We will once again have table tents at the conference with iCenter information on them as well as making announcements during the newcomers meeting and at one of the general sessions.
Have had an increase in job postings to the iCenter by the NAADA member institutions. Also saw an increase in iCenter visits in July after the NAADA Conference.
Continue to send brief reminders to list serves about using the iCenter.
Silent Auction
Chair: Judy Mellor / Maintain silent auction at national conference. / Activities: Coordinate items early and post item photos on web to increase awareness of action and bidding on items. Strongly communicate the objective of the auction to members.
Status: Silent Auction and raffle brought in over $3,000.
Membership Ad Hoc Committee
Chair: Charlotte Emerson / Evaluate and consider structural changes to the membership categories, definitions and fees with the goal of total support of management expense through membership fees. / Review the membership categories, dues assessments and definitions of NAADA and other relevant organizations in order to provide a proposal for the Board of Directors to review at the 2011 Spring Board Meeting.
Status: Charlotte has agreed to chair the ad hoc committee. Committee will be working to get the Board some information to review for the Fall meetings.
Recommendation report submitted to Executive Committee. Executive Committee will be bringing forth a proposal to the Board at the fall board meeting on membership changes.
Executive Committee / Increase the number of donations to the endowments and restricted funds (Legacy Fund, McSwain Endowment and Jane Longley-Cook endowment). / Activities: Evaluate current publicity materials for the fund and develop a renewed effort to reach members on the importance of giving to this fund. Promotion of Legacy Fund donation in honor of NAADA awardees in the printed Awards Program. Inclusion of promo on all funds and endowments in the annual conference printed program.
Status: Support NAADA button added to the homepage of the website. The link takes you to an updated giving page that lists background info on the funds, donor information and sponsorship information. Pledges will be asked for at the conference at the silent auction and several other times on the agenda.
$1,615 in contributions to the three funds gained in 2011.
2. MEMBERSHIP ENGAGEMENT
Purpose: To ensure that the expectations and needs of current members are met; identify and facilitate the
recruitment of new members; and engage members so as to develop new leaders and provide opportunities for
networking and interaction with colleagues.
Education Committee
Chair: Marianne Fivek/Tina Veal / Provide professional development through an annual conference offering sessions for alumni, development, student, and communications professionals and alumni volunteers. / Activities: In cooperation with the Conference Planning Committee, coordinate speakers and sessions. Manage speaker budget.
Status: Education committee has arranged 4 sessions plus Beg Borrow and Steal for the 2011 conference for all tracks. All Track Reps need to begin identifying track elect individuals to begin shadowing following 2011 conference. Pre-conference workshop has been secured. Moderators have been identified for all tracks and the instructions have been updated.
Education committee is recruiting speakers and promoting workshop proposals due October 14. Promotion of workshop proposal to listserves and via newsletter. Other workshop ideas have been generated and shared with tracks for input and ideas. See workshop ideas generated in handout. Committee meetings to be held the 3rd Wednesday of each month – 10-11:30a.m. CST.
Outreach Education Committee
Chair: Kathryn Reed / In support of member professional development, provide five Virtual Coffee Breaks per year focusing on all professional areas of NAADA—alumni, development, student professionals, communications, and volunteers. Record and/or post Powerpoint presentation and notes on NAADA web site.
Coordinate and schedule topic(s) and speaker(s) for pre and/or post conference sessions. / Activities: Solicit ideas for topics from the membership—possible ideas may come from membership survey. Develop a schedule of topics and work with Ewald to publicize to the membership. Follow up to be certain coffee break is posted to NAADA web site. Explore the possibilities of moving VCBs to the web.
Status:
Committee represents each track and has 8 members.
August 10 on using Facebook for Fundraising. 20 registered.
September 30: on Volunteer Training hosted by Mollie Pulver and Cheryl Keithly NAADA Volunteers 25 attended. Used Adobe Connect Pro for the first time on this call. 32 registered.
October 19, 2010: How Does Your Social Media Garden Grow? Hosted by Missouri. 13 registered.
December 2, 2010: Mobile Apps – What's the Future and How Can You be Involved? Hosted by Cap and Compass. 7 registered.
January 12, 2011: Ambassador Programs hosted by New Mexico’s Chelsea Bader and Kristy Mason at and Brice Nelson at UGA. 17 reregistered.
Outreach Education Committee
Chair: Kathryn Reed / In support of member professional development, provide five Virtual Coffee Breaks per year focusing on all professional areas of NAADA—alumni, development, student professionals, communications, and volunteers. Record and/or post Powerpoint presentation and notes on NAADA web site.
Coordinate and schedule topic(s) and speaker(s) for pre and/or post conference sessions. / Cont’d
February 15, 2011: Best Practices - Working with Administration with Scott Cooksey (Texas Tech) and Keith Oakley, North Carolina State University. 10 registered.
March 16, 2011 – Volunteer Beg, Borrow and Steal Part 2 with Chryl Keithyly and Mollie Pulver
August 17, 2011 – 45 Technology Tips in 45 minutes with Mike Steger, MSU.
Confirmed Andy Andrew Shaindlin of AlumniFutures to do a conference session. Worked with Memory and Jillian. Topic: Understanding Network Science. Will charge $85 a person to attend Sunday session.
Membership Committee
Chair: Tina Veal / Provide mentors to conference newcomers through the NAADA Buddies program. / Activities: Recruit mentors, publicize program to newcomers (in the conference program registration), and provide orientation session at conference. Follow up with newcomers after the conference through buddies to continue to engage them in NAADA.
Status: Committee met on May 17 to match all buddies and first timers.
Student Programs Committee
Chair: Charlotte Emerson / Explore collaboration with National Ag Ambassador Conference. / Activities: Continue conversations with Ag Ambassador Conference to explore possible collaboration.
Status: The committee is considering other options for student leadership development and will work on this in the coming year.
3. COMMUNICATIONS
Purpose: To promote the value and opportunities of the organization to various stakeholders including current
members, prospective members, College administrators, sponsors, and the general public.
Marketing/Communications Committee
Chair: Carrie Bomgardner / Publish monthly online newsletters with at least three articles that provide an update on the organization’s activities/accomplishments and at least one article that serves as a resource and/or learning opportunity for members. / Activities: Work with other committees and board members to develop an editorial calendar; solicit and compile articles for each newsletter; send newsletter by the 15th of every month; ensure newsletters are archived on website.
Status: Newsletter has been going out each month, but often not making the deadline of the 15th due to content not making deadlines. Added member spotlight in September, highlighting some of our members, and their schools.
Staff has been handling the Newsletter content reminders in the absence of a committee chair.
Marketing/Communications Committee
Chair: Carrie Bomgardner / Enhance NAADA website to incorporate interactive, engaging opportunities for members that provide reasons to visit the site at least once a month.
Ensure homepage is dynamic with fresh content at least once a month, includes directing visitors to other areas of the website with new information or resources. / Activities: Work with other committees and board members to ensure all relevant materials are included on the website (virtual coffee break summaries, award recipient information, resources from past conferences, etc); develop content for homepage in collaboration with other committees; work with Ewald to improve navigation and functionality of website.
Status update: Budget of $1,400 to complete all the changes from 2010 membership website survey; all changes will be complete by Conference.
Marketing/Communications Committee
Chair: Carrie Bomgardner / Ensure website content is up-to-date, comprehensive, and organized in a manner that allows visitors to easily navigate and find what they need. / Activities: Work with Ewald to improve navigation and functionality of website.
Status: Meeting with staff held in fall of 2010 and requested changes have been made. Additional changes that require programming will be a priority in the upcoming weeks and be completed by conference.
Marketing/Communications Committee
Chair: Carrie Bomgardner
Annual Host Conference Committee
Chair: Memory Bennett / Develop a creative, strategic, and coordinated communication plan to promote the annual conference and associated activities (award nominations, registration, pre-conference speaker surveys, etc.) / Activities: Identify who is responsible for various content pieces; ensure content needs and deadlines are met; work with Ewald to send communications.
Status: Save the Date postcard was sent earlier in the year. Conference registration went live on March 1.
Timeline for communication plan being re-worked by committee.
Membership Committee
Chair: Tina Veal
Annual Host Conference Committee
Chair: Memory Bennett
Strategic Planning Committee
Chair: Jillian Stevenson / Conduct one membership survey and one conference survey per year reviewing results and incorporating suggestions for improvements into annual planning process. / Activities: Work with past surveys, update, and send to membership via Survey Monkey. Hold a conference call to discuss survey results, note important suggestions/comments to incorporate into the annual planning process.
Status: Survey updated and sent to membership in April. Results of the 62 respondents are being analyzed and discussed with all committees.
Marketing/Communications Committee
Chair: Carrie Bomgardner
/ Develop a creative, strategic, and coordinated communications plan to promote membership and engage members through listservs and social media beginning with Facebook, Twitter, and LinkedIn. / Activities: Work with Outreach Education Committee, Membership Committee and Track Representatives to organize and implement coordinated communication plan.
Status: Twitter page has 101 followers (up from 20 in the fall) and several schools and ag industry site re-tweeting our iCenter posts. Partially responsible for the increased traffic to the iCenter. Moved Facebook to a page, instead of group, this December. Open to anyone interested in the organization. 87 people “like” page; should be much higher.
A comprehensive strategy has not yet been developed. Promoting social media pages in every newsletter and in an email to the NAADA list serves this spring.
4. VOLUNTEER ENGAGEMENT AND DEVELOPMENT
Purpose: To ensure active participation and service to the organization from its membership that is beneficial to NAADA and
volunteers.
Nominations Committee
Chair: Scott Cooksey / Formalize the nominations for board and committee positions. / Activities: Develop nomination timeline. Develop online survey of NAADA membership to gather nominations for open board and committee positions. Present Action Item to board with slate of candidates for open board and committee positions for approval.
Status: Survey was fielded earlier in the spring and nominations were considered for the open positions.
Slate of proposed officer positions will be sent to the Board for review and discussed at the meeting.
Executive Committee / Create and host an annual orientation program for new board members and track representatives. Maintain organization documentation such as SOPs, position descriptions, etc. and make available on NAADA web site.