Past Responsibilities

Evelyn Blanchette
Marketing Communications Specialist
10309 – 165 Street
Edmonton, AB T5P 3T3

780.930.2195

Resume

Past responsibilities

Over the past ten years I have been involved in a broad range of communications activities for an international high-tech corporation, both in Edmonton and overseas in Australia, and more recently volunteering my marketing skills to a small entrepreneurial venture. My experience includes:

§  Marcom product management of new and upgraded IP test equipment

§  All marketing materials for a local start-up, including brochures, seminar materials, website development and packaging

§  Transition of all technical literature to a new corporate identity, including stylistic, artistic and textual references to the former corporation

§  Marcom team leadership in our Australian office during times of remote management, which was often the case

§  Hiring and supervision of contractual staff

§  Writing, editing and production of marketing materials for use both internally and externally

§  Organization of international trade show activities

§  Creation of literature templates using both Adobe FrameMaker and Microsoft Word

§  Use of Adobe PhotoShop and Illustrator to provide illustrations for sales tools

§  On-line incorporation of all marketing materials working with an e-business team

A very important aspect of my successful launch program and marketing initiatives was my ability to work effectively with all of the teams involved - internal technical staff, business development engineers, international marketing centres, external vendors and the remote corporate marketing departments.

An understanding of marketing concepts and the target audience is always the key to good marketing , no matter what the product or concept you are trying to market and this knowledge can carry over to every industry segment

Examples of marcom sales tools used

§  Sales literature

§  Technical specifications

§  Press activities

§  Trade show materials and booth design

§  Ad campaigns

§  Email newsletters

§  Print newsletters and postcards

§  Internal awareness campaigns

§  CD product labels

Accomplishments

I am acknowledged by my colleagues for:

§  Effective teamwork and project leadership

§  My expertise in working with other teams and receiving buy-in and cooperation for initiatives

§  Understanding all phases of the project and knowing what it takes to pull them together

§  Time management and organization while working on multiple simultaneous projects

Professional experience

Although varied and progressing in responsibility over the years, all of my jobs have contributed to my skill and knowledge base.

Le Petit Jardin (garden design and consultations) December 2003 and ongoing
Marketing consultant (volunteer)

Manpower Professional, on contract to Agilent Technologies June 2002 to Dec. 2002
Marketing Communications Specialist

Agilent Technologies/Hewlett-Packard Company October 1994 to August 2000
Marketing Communications Specialist

Alberta Economic Development & Tourism July 1993 to October 1994
Assistant to Trade Director

Diversified Temporary Services June 1992 to July 1993
Administrative Assistant positions

Criterion Research Corporation May 1989 to May 1992
Research Associate/Supervisor

Education

Bachelor of Commerce (B. Comm) December 1990
University of Alberta, Edmonton
Marketing Specialization