Chairman's welcome “I look forward to you all joining our team and being part of our future success, as we grow and expand our business globally.
– H.H. Sheikh Ahmed Bin Saeed Al-Maktoum Chairman of the Emirates Group
1:-ABOUT EMIRATES:-
1.1:-THE EMIRATES STORY:-
Just over twenty years ago, Emirates was born as the official international airline of the United Arab Emirates.
On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, our goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for our commitment to the highest standards of quality in every aspect of our business.
Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only do we support that policy, but we see it as vital to maintaining our identity and our competitiveness. After making its initial start-up investment, the Government of Dubaisaw fit to treat Emirates as a wholly independent business entity, and today we are thriving because of it. Our growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation.
Continuing our explosive growth while continually striving to provide the best service in the industry is the secret of Emirates’ success. The Emirates Group announced record net profits of Dhs3.5 billion (US$942 million) for the financial year ended 31st March 2007. The 28.8 per cent increase in profits versus the previous year speaksof apromising future of an airline we feel is greater than the sum of its many parts, which now include:
· An award winning international cargo division
· A full-fledged destination management and leisure division
· An international ground-handler
· An airline IT developer
1.1.1:-Flying to more destinations on more aircraft every day
With a fleet of 113 aircraft, we currently fly toover 100 destinations in62 countries around the world, and our network is expanding constantly. Nearly800 Emirates flights
depart Dubai each week on their way to destinations onsix continents. In fact, Emirates' flightsaccount for nearly 40per cent of all flight movements in and out of Dubai International Airport, and our aim is to increase this market-share to 70 per cent by 2010 without compromising our reputation for quality.
Toward this end, Emirates has made numerous significant announcements regarding the future of its already state-of-the-art fleet.
In 2001, Emirates demonstrated its confidence in the industry’s future growth by announcing the largest order in aviation history, valued at US$15 billion. A staggering 58 new aircraft, a mix of Airbus and Boeing, were to join the rapidly expanding fleet.
In 2005, Emirates announced the largest-ever order for the Boeing 777 family of aircraft - 42 in all – in a deal worth Dhs 35.7 billion (US$ 9.7 billion).
At the 2006 Farnborough Air Show, Emirates signed a Heads of Agreement for 10 of Boeing’s new 747-8F aircraft, to be powered by General Electric’s GEnx jet engines, in a deal worth US$ 3.3 billion.
At the Dubai Airshow in November 2007, Emirates announced a historic civil aviation aircraft order when it signed contracts for a 120 Airbus A350s, 11 A380s, and 12 Boeing 777-300ERs, worth an estimated US$34.9 billion in list prices. The agreement with Airbus comprises firm orders for 50 A350-900s and 20 A350-1000s, plus 50 options for the A350-900s. The first A350 will be delivered to Emirates in 2014.
Emirates also firmed up orders on the eight A380s for which it had signed letters of intent earlier this year, and placed firm orders for an additional three of the double-decker aircraft, bringing its total firm order for the A380s to 58.
With the new order for 12 777-300ERs, valued at US$3.2 billion, Emirates now has 57 Boeing 777s pending delivery and is set to become the world’s largest 777 operator in the next few years.
Emirates’ current order-book stands at 244 aircraft, with a total value of approximately US$60 billion. In combination with what is already the youngest and one of the most modern fleets in worldwide commercial aviation, this commitment to the future reflects our goal to develop Dubai into a comprehensive, global, long-haul aviation hub. In the financial year 2006/2007, Emirates carried 17.5 million passengers and1.2 million tonnes of cargo. We look forward to a bright future in which we carry many millions more across a growing network of international destinations.
1.2:-The Emirates Group
1.2.1:-Committed to the highest standards in everything we do
A fast-growing international airline with one of the youngest fleets in the sky and more than 300 awards for excellence worldwide, Emirates is one of two key corporations in the Emirates Group. The other is Dnata, one of the largest travel organisations in the Middle East with over 8,000 employees handling passenger, cargo, ramp and technical services for numerous airlines at Dubai International Airport.
Emirates and Dnata are committed to providing their respective clients and customers with the highest possible level of professional service.
1.2.2:-A diverse travel and tourism conglomerate
Under Emirates and Dnata are the following operating divisions:
v Emirates airline
v Destination & Leisure Management
v Emirates Holidays
v Arabian Adventures
v Congress Solutions International
v Emirates Tours
v Emirates Hotels & Resorts
v Al Maha Desert Resort & Spa
v Wolgan Valley Resort & Spa (opening in 2008)
v Cap Ternay Resort & Spa (opening in 2010)
v The Harbour Hotel & Residence
v Green Lakes Serviced Apartments (opening in 2008)
v Timeless Spa
v Emirates SkyCargo
v Skywards
v EmQuest
v Emirates Aviation College
v Emirates Engineering
v Dnata Airport Operations
v Marhaba
v Dnata Cargo
v Dnata Agencies
v Mercator
v Transguard
v Dnata World of Events
1.3:-Sponsorships
Emirates has been committed to sports sponsorship in both the UAE and around the world for twenty years, beginning with the first powerboat race held in Dubai, in 1987.
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Emirates, sees sponsorship as vital in the airline’s marketing strategy. “We believe sponsorships are one of the best ways to connect with our passengers. They allow us to share and support their interests and to build a closer relationship with them,” he said.
Emirates does not restrict its sponsorship to sports. For example, the airline is also the major sponsor of the Dubai Shopping Festival, the Dubai Summer Surprises Festival and the West Australian Symphony Orchestra.
1.3.1:-More sponsorships
FootballOfficial FIFA Partner
Arsenal FC & Emirates Stadium
AC Milan
The Emirates Cup
Paris Saint Germain
Hamburger SV
Asian Football Confederation (AFC)
Rugby Union
Rugby World Cup 2007
IRB Referees and Match Officials
IRB Sevens World Series
Emirates Airline Dubai Rugby Sevens
Emirates Airline South African Rugby Sevens Emirates Airline London
Emirates Airline Edinburgh /
Rugby World Cup Sevens 2009
International Sevens Teams
England
Samoan
Emirates Western Force
Yacht Racing
Emirates Team New Zealand
Powerboat Racing
UIM Class 1 World Powerboat Championship
Golf
Official Airline of 10 Golf Tournaments
Cricket
ICCUmpires
Cricket Australia
Lord's Taverners
Horse Racing
Governing Bodies
National Thoroughbred Racing Association (NTRA)
Races
Dubai World Cup (Gr. 1)
Melbourne Cup
Champion Stakes, Newmarket
Yorkshire Cup, York
The Singapore Derby
Stables
Godolphin
Organisations
Gold Coast Turf Club
Australian Jockey Club
Carnivals
Australian Rules Football
Collingwood
Tennis
Dubai Tennis Championships
Roger’s Cup
1.4:- Awards
A class apart
Emirates has been recognised many times over the years for the quality of our inflight cuisine, the breadth of our inflight entertainment, and the excellence of our overall service. But we refuse to rest on our laurels. Each award drives us to develop even better products and services, and while we are certainly proud of our reputation for overall excellence among global travellers, we are equally proud of achievements that many of our passengers might not be aware of, such as our international cargo service.
Awards by Year
For listings of the various awards given to Emirates over the last two decades, select a year below.
2008 / 2002 / 19962007 / 2001 / 1995
2006 / 2000 / 1994
2005 / 1999 / 1993
2004 / 1998 / 1992
2003 / 1997 / 1991
1990
1.5:- Careers
Joining dynamic organization
It goes without saying that a fast-growing airline with more than 300 international awards for excellence does not achieve this status without an absolutely world-class workforce.
1.6:- Inflight Advertising
Three ways to deliver message
Emirates publishes three inflight magazines, each of which is a prime opportunity to reach some of the most sophisticated readers in the skies.
1.6.1:- Open Skies
Emirates' inflight magazine, twice voted the world's best by readers of Executive Travel, reflects our premium and cosmopolitan customer profile.
Featuring in-depth profiles of interesting public figures and a cross section of articles featuring travel, technology, health and business, the publication is dual-language, with content for both Arabic- and English-speaking readers.
1.6.2:-Portfolio
Portfolio is our exclusive business magazine for First Class and Business Class passengers. It is packed with features, interviews, and profiles covering business topics, as well as timely business news.
1.6.3:- TV and Radio
Emirates' onboard entertainment is widely recognised as a market leader, winning awards regularly for its quality and variety.
To help passengers navigate the choices, every seat on aircraft equipped with the tv&radio inflight entertainment system contains a copy of the tv&radio guide. In addition to programme listings, the guide contains fascinating articles on the stars featured on the video and audio channel
2:-FLYING WITH EMIRATES:-
2.1:- The Emirates Experience
An exceptional journey from start to finish.Step aboard an interactive tour of all the elements that make up the Emirates difference, on and off the ground. Discover excellent service, outstanding comfort and superior technology
2.2:-CABIN FEATURES:-
Enjoy one of the highest standards of comfort, service, and facilities in every
class.With our award winning, international cabin crew and one of the youngest,
most modern fleets in the skies, our aim is to provide the most comfortable,
relaxing environment for your travels.
First Class
Our First Class passengers enjoy superior personal comfort in elegant
surroundings.
Business Class
Whether you need to finish off a final bit of work, or simply enjoy some quiet
time, we’ll do our best to ensure that you arrive refreshed.
Economy Class
Economy Class passengers can expect an unusually high level of comfort and the
same standards of service we provide throughout each aircraft.
New to Our Cabins
We are continually improving our aircraft and services so you can enjoy
greater comfort and convenience in the air.
2.3:-INFLIGHT ENTERTAINMENT:-
With more choices and higher quality, our inflight entertainment options will
keep you occupied for hours on end.
ice: The Ultimate Inflight Experience
Information, communication and entertainment – over 600 channels of
programming that you control.
Keep in touch from 40,000 feet. Emirates makes it easy to stay connected to
family, friends and colleagues on the ground with a wide range of communications
options. Be sure to use the Services by Flight tool on the right to see what you
can expect on a specific flight.
2.4.1:- In-seat telephone
Use the satellite telephone in every seat to call any phone in the world at
only US$5 per minute. All major credit cards are accepted, as well as pre-paid
telephone cards (available onboard). You can also use the phone to speak to
someone seated elsewhere on board. Emirates tv&radio
Enjoy the latest blockbusters and films from around the world, great TV, music
and games. Request Programming
2.4:-Staying Connected
2.4.2:-SMS and email
You can send and receive SMS and email messages to any mobile phone or email
address in the world for US$1 per message. Personal email
On our Airbus A340-500 you can access personal email accounts, such as
Hotmail, Gmail and Yahoo, on your Wifi enabled laptop. Up to the minute
information
The progress of flight on moving map channel, Airshow; or
enjoy a bird’s eye view from one of the external cameras.. Or perhaps you’d
like to read up on Dubai, Emirates, or frequent flyer programme, Skywards.
You can also see live BBC news headlines, refreshed regularly during the
flight. You won’t have to miss a thing while you’re in the air.
2.5:-DINING:-
Award winning meals created by internationally renowned chefs
2.5.1:- First Class Dining
From the handmade pastries and freshly squeezed juice at breakfast, to the
haute cuisine and world-class wines at dinner, our First Class dining
experience leaves a lasting impression.
2.5.2:-Business Class Dining
The schedule of the modern business traveller affords few opportunities to
enjoy a relaxing, five-course meal. In Business Class, however, that luxury is
part of the experience. 2.5.3:-Economy Class Dining
Fresh ingredients and thoughtful preparation are the basis of all great meals,
including the memorable ones served in Economy Class
2.5.4:-Wines
To accompany our world-class cuisine, Emirates offers a world-class wine
list—a selection of vintages carefully chosen by our chief sommelier from the
finest vineyards in the Old and New Worlds.
Please note that the above is an example of a typical menu and may vary. Menus are updated continually.
2.6:- Lounges
Before departure or after arrival, enjoy world-class comfort in our lounges as
you relax, refresh, and prepare for the next step in your travels.